Ep 118: Copy Legend David Deutsch on Why We Buy

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In This Episode

My friend David Deutsch knows things very few people know.

And unlike most revered copy gurus, he tends to keep them to himself.

There are a few reasons for this. Some of them logistical (like being super busy consulting the biggest marketing companies on the planet), others are personal (he’s not quite sure he wants everyone knowing what he knows).

But, I can tell you, when you get face-to-face with him, he holds nothing back.

Which is why whenever I’m in a room with David, I never pass up a chance to interrogate him about things like…

  • The #1 thing he learned working for David Ogilvy (yes, that’s right)…
  • Which copywriting tactics are now obsolete, and which one never will be…
  • The one “money skill” he built his reputation on (and how he got so good at it)…
  • The actual reason people feel urgency to buy, and why many copywriters get it wrong…

I had this conversation last month with David while we were in Phoenix at our friend John Carlton’s mastermind meeting.

Fortunately for you and me, the mics were live, and David has agreed to let me release the recording.

Resources

Visit David’s website here

Download the episode here

 

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