Ep 153: A Lead Magnet People Actually Want with Rachael Kraft
In This Episode
Lead magnets have been around for ages.
They’re an essential part of the direct response marketing puzzle, and that will not change anytime soon.
It’s a simple, and very human, proposition… when someone provide us value early in a relationship we’re far more compelled to want more interaction with them.
That’s essential to our marketing because the most valuable thing an audience can give us up front is not money, but attention. What we do with that attention determines everything.
Enter the Lead Magnet. It’s our welcoming gift to a new friend, and our very best chance to make a valuable first impression.
A good one can change your entire business for the better (I can attest), and a bad one will cost you money and have you blowing it on the first impression.
And we KNOW it’s really tough to get a second chance in this crowded, frenzied world of information overload.
So, how’s your Lead Magnet?
Is it doing the job of establishing your unique expertise and giving “oh wow!” value to your best prospects?
__ Kind of, maybe?
My guest today is one of the best you’ll find at creating Lead Magnets that tick all the boxes for rewarding your prospect’s attention.
She’s a former school teacher so she knows how to get people’s attention and do something valuable with it…
She’s a graphic designer, so she knows how to make even simple things look and feel valuable…
And she’s a copywriter, so she knows how to add the right persuasive elements before, during, and after the opt-in so people know they’re dealing with a pro.
And she’s going to teach us how to create a “gotta have it” Lead Magnet that will create massive wins for you and especially for your new best friends adding their names to your list.
Plus… whenever you’re ready: