Coffee with Kev

EP 262: Coffee with Kev: The Truth About Doubling Your Copywriting Income

   In This Episode Look, I get it. Money is how we measure success.  So, the appeal of a promise that you can “double your (freelancing) income in X days” is a sexy one. We see this promise every day online and, understandably, people fall for it.  Here’s the problem: It’s not only UNREALISTIC to …

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EP 260: Coffee With Kev – Virgin Airlines & Jack White’s Third Man Records – good and bad examples of dynamic customer experience

   In This Episode In this Coffee With Kev episode, I share some big lessons in… Customer support (via Virgin Hotels and Virgin Airlines failing hard at this) Developing your motivation into revenue (via Jack White’s elegant and inspiring Third Man empire) Strengthening your business with short, in-person mastermind events The most dramatic (and powerful) …

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EP 245: New Breed: Brenna McGowan – The no stress launch plan

    In This Episode Let’s face it, launching a product is typically as stressful as launching a spacecraft… Lots of staring at screens with a sweaty brow and biting fingernails down to a bloody nub until it’s time to hit “go”… then you cross your fingers and pray everything works like it you hoped. …

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EP 244: Coffee with Kev – 7 Reputation Boosters (and Killers)

    In This Episode As an entrepreneur or service provider your reputation is (by far) the most valuable asset you have. A good one will catapult you into the highest levels of opportunity, and a bad one will cost you dearly, often without even knowing the cause.  So, how do you establish and protect …

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EP 237: Coffee With Kev – The 3 things I would teach my kids about freelancing

   In This Episode If I could corral my on-the-go teenagers for three days of focused attention, these are the 3 things I would want them to know about how to work with great clients, from anywhere, on their own terms. I came to these 3 things by reviewing what the most successful freelancers in …

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EP 226: Coffee With Kev – Copywriting Crash Course During A Car Chase Movie Scene

   In This Episode Hey! It’s Sammy Musgrave here for Copy Chief, your comrade in freelancing and copywriting.  Tell me… how did you feel when you found out direct response copywriting was a thing? At first, I thought the chances of “making it” were as likely as starring in the next Avengers movie alongside my …

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EP 213: Coffee With Kev – The 3 moments freelance copywriting suddenly clicked in my brain

   In This Episode A raw and rarely shared “in the moment” recording of Kevin with his private coaching group of freelance copywriters. One member asked: “When was the moment that freelancing “clicked” for you?” I couldn’t resist sharing 3 key moments… The first was with the writing itself… the second with closing clients deals… …

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EP 211: Coffe With Kev – The New Reality of Freelance Copywriting in 2021

   In This Episode Freelance copywriting changed in some significant ways in 2020, and if you’re prepared, those changes play perfectly into your hands. Today, in an intimate “Coffee with Kev” episode, I’m detailing how businesses are working differently with freelancers in 2021.  We’ve seen 5 major shifts in the marketplace, all spurned by the …

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EP 207: CCR Coffee with Kev – A Small Step Towards The Big Leap

   In This Episode Taking the big leap into starting your own business is freakin scary. But, it actually doesn’t have to be. Today, over a cuppa Joe, I’ll share my advice for taking small steps toward the big leap. Making it both a lot more doable, and far less frightening.  In this episode we …

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