HOSTED BY Kevin Rogers

COPY CHIEF RADIO

EP 303: Coffee w/ Kev – Over My Shoulder Writing A Sales Page

EPISODE 303
Copy Chief Radio

EP 303: Coffee w/ Kev – Over My Shoulder Writing A Sales Page

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In This Episode

In this episode, you’ll pull up a chair next to me so I can walk you through my latest sales letter. 

This is the kind of “look over my shoulder” insight we rarely get to see in copywriting. 

I’ll share my process for… 

  • Coming up with the headlines and lead (and why I broke some common rules with this one)…
  • The controversial position I’m taking on the “common enemy” in our industry…
  • How I’m ramping up the urgency for the current state of copywriting…
  • Why is it critical to do this ONE thing before you ever submit copy for review…
  • My worst copywriting habit that you should avoid at all costs…
  • And, why there will be only two kinds of copywriters left standing in 2024 (and one is not human)…

You can see the final result (including my tongue-in-cheek value-stacking tactics, right here!

Listen to Copy Chief Radio #303 – Over My Shoulder Writing My Latest Sales Letter


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