In This Episode
“I could tell my guest was pissed and uncomfortable being there…” Fabienne said in our interview. “At the end of it my guest goes ‘You should have done more research on me before the interview… I could tell you’re not experienced…’”
Shy, stiff, and sticking to scripted questions…
… Fabienne Raphaël turned it all around with more than 240 interviews under her belt now. She was also featured in Forbes and Inc.
Fabienne hosts the “Marketing To Crush Your Competitors” podcast. She interviews successful entrepreneurs to uncover the marketing secrets that bring in the big bucks.
As she explains in the interview, the reality is that human beings are wired to connect, but most people play the “numbers game” and ruin relationships…
… so you absolutely must lead the conversation with the value you bring to the table.
In this episode, Fabienne reveals how you can grow your business using the connection-boosting power of interviews.
Take a listen and find out how you can partner with the top influencers in your market. (You’ll surprise them with a first impression so killer they’ll WANT to work with you).
“Can’t Miss” Moments:
- The single biggest mistake even seasoned interviewers make that bore guests to tears. (And what Fabienne suggests you do to turn your interviews into hot referrals and more customers)
- The interview secret that’ll catapult you to pro status in your guest’s eyes… without lying or pretending―even if you’re a raw rookie.
- Kevin’s interviewing tactic that’ll make your guest perk up and spill the good stuff… do this and you’ll eliminate “canned answer syndrome”.
Show notes written by Max Hamm. You can reach Max at maxhammcopy.com.