Ep 74: Chelsea O’Brien – High Converting Landing Pages
In This Episode
Chelsea O’Brien is a secret weapon here at Copy Chief, and one the reasons we were able to build our community so fast. Her specialty is conversion optimization, or as Chelsea likes to call it, “the delicate art and science of making websites that get customers.”
Since 2002, Chelsea has generated millions of dollars for over 250 businesses and now works with celebrated marketers like Eben Pagan. Her case studies are a gold mine for copywriters and business owners alike, and ready for download at techdivamedia.com.
In today’s episode, we cover a ton including:
- Her work process for building websites that sell millions
- Favorite books and blogs
- The most valuable real estate on every website
- How she combined an art degree with her love of data
- Common website mistakes that every business needs to avoid
- Why certain contestants always get slaughtered on Shark Tank
- … and much more
5 “Can’t Miss” Moments
5:20 – “No more one night stands!” Chelsea explains why fewer and fewer copywriters are willing to be hired guns (And why this is great news for businesses that bleed money)
7:25 – What the conversion experts know that you don’t (Plus, the secret science of building websites that attract raving customers over and over again)
11:30 – “Nothing will cost you more money than polite feedback.” Chelsea reveals why being nice is a death wish when it comes to marketing
15:30 – How to find your biggest customers and build a website that makes them jump for their wallet
20:30 – The #1 thing every business owner needs to know about customer acquisition (or else you’ll blow a fortune on pointless Facebook ads)
What’s the one thing Chelsea’s done that’s produced the most surprising result?
Chelsea’s answer is a surprise two-parter. She also explains how her strategy keeps getting her new clients, why everybody is secretly a voyeur, and how marketers should use this to their advantage.
Check out her answer at 24:15.
Show notes written by Carolynn Ananian. You can reach her at cananian.com
Resources
Tech Diva Media – Case Studies
Conversion XL (Above The Fold article)
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Excellent episode Kevin & Chelsea, loved the case study discussion. Great share.
And I totally agree with the above-the-fold advice: it’s about figuring out the right hierarchy of information, not just throwing every key message into the visitors’ eyeline right away!