Copy Chief The Hidden Legal Hot Buttons Every Digital Business Must Avoid with Peter Hoppenfeld

Ep 185: The Hidden Legal Hot Buttons Every Digital Business Must Avoid with Peter Hoppenfeld

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In This Episode

Sometimes even good people with good intentions find themselves in serious legal trouble. And unfortunately, “I had no idea that was a thing,” is not admissible as a defense.

So, today on CCR, I’m talking with the single best and most informed attorney on the issues that affect direct response marketers the most.

He also happens to have a voice reminiscent of Howard Stern, which immediately makes talking legal policy with him far more interesting.

Always use protection,

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Kevin Rogers

Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.