Ep 186: Control Copy X-Ray Vision with April Dykman

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In This Episode

So, you found it, eh? 

This crazy little thing called copy. 

Well, congrats. I’m truly excited for you. 

Stumbling onto this craft radically changed my life 20 years ago, and it is still just as exhilarating, maddening, and rewarding as the first day I went pro. 

Even though you’re just falling for your new love and discovering all her genius little nuances and fascinating traits… there are things you can do right now to get an edge on your competition (did I mention this is a very competitive business?).

I’m glad I caught you early, cuz even in the beginning there are scary pitfalls to avoid, and paved roads that will lead you smoothly to the next level.

In today’s episode, my good friend and top-level copywriter April Dykman and I give you actionable details on how to recognize the difference between GREAT COPY and BAD COPY that might look good on the surface. 

Developing “control copy x-ray vision” is an essential part of becoming good, and training your brain to spot the hidden persuasion in any ad gives you a superhuman-like ability to spot, critique, and of course, write copy that outsells everything else.


Download the free 60 Second Sales Hook book here

Download the episode here

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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
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