In This Episode
John Carlton has a very unique style of writing copy.
You could no doubt pick it out of a line-up of classic masterpiece sales letters.
The thing I’ve always loved most about John’s copy is how it dances with Rhythm.
John’s copy bounces along in your brain like a great song.
You can hear it, feel it, sing it, hell – you can even dance to it.
And when you cause your reader’s head to bop up and down to the rhythm of your song, getting them to say, “yes” is the natural result.
That’s why I asked John to show us how he does it during a recent presentation at Copy Chief Live. It was so good, I had to share and make it a special episode of the podcast for you.
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