EP 223: New Breed: Marcella Allison – The Sexist Secret to Succeeding as a Woman in Business

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In This Episode

Marcella Allison is a copywriter of the highest calibre. Her controls dominate the most aggressively competitive markets like health and finance. 

If that was all she did, I could interview her endlessly on the topic of copywriting alone. 

But, she does SO much more than write amazing sales copy. 

Today we are discussing another topic of great passion for her: Women in Business. More specifically, the pandemic’s disproportionate effect on women in business. 

Take this startling fact: in December 2020, women accounted for 100% of job loss. 

Because Marcella is in the trenches helping women thrive in business every day through her Titanides community, she has a lot to say about this. And in typical Marcella fashion, she manages to make the conversation entertaining and accessible. 


Resources

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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
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