Ep 161: Keith Krance – How To Convert (and Keep Converting) On Facebook
In This Episode
In the episode with Frank Kern, he said that he didn’t actually make it in business until he figured out how to convert cold traffic into paying customers.
Because that’s when you can literally turn on the “sales spigot” and produce revenue.
This week, my guest Keith Krance will share how to use Facebook Ads to generate new leads and customers 365 days a year while reaching new audiences (Even if you only launch your product once a year).
If you don’t know, Keith is the head of Dominate Web Media, a top Facebook Ads agency. He’s co-authored The Ultimate Guide To Facebook Advertising with Perry Marshall, and works with many of the top gurus (like Ryan Deiss, Frank Kern, etc.) in the industry on their Facebook Ads campaigns.
Keith is also going to be presenting at this year’s Copy Chief Live… He’ll share his process for creating new Facebook Ads funnels and the nuances behind successful campaigns for different businesses.
In this episode, you’ll learn:
- What “educating your pixel” means and why it’s critical to combine this with the copy (Warning: Ignoring this simple advice can spike your ad costs and tank your chances of success on Facebook)
- What to do if you are a business owner with lots of content, but don’t know how to get started running Facebook Ads
- How Keith used one “long form” ad to reach multiple levels of awareness and generate over 3000 subscribers for his side business (Plus, how to reach different levels of awareness with multiple ads)
P.S. Be sure to download the free Copy Chief App (It’s free for iOS and Android) where you can get access to all of the podcast episodes, articles and more cool content designed to help you boost your sales.