In This Episode

Jamming out today with my man Eric Wong. Eric is a martial artist, fitness marketer, and an innovative, forward thinking marketer. He runs Power Dojo, where he teaches you how to improve your flexibility, strength, and power.

Eric is a true marketer who is always testing and optimizing for results. In today’s episode, you’ll discover how Eric is able to use new tactics and strategies, turn it around and achieve amazing results from it. (Not surprisingly, his ads still pull even 3 years later…)

5 “Can’t Miss” Moments:

1:50 – The real reason fitness marketers like Eric achieve near-legendary status as marketers and copywriters (You’ll learn how to do the same just by understanding their secret)

7:59 – How to stand out in a big market and help people solve their #1 problem before they know it themselves

14:26 – How to get deeper insights on your target audience using this new opt in model Eric describes (Plus, why it’s converting better than traditional name and email opt ins)

20:20 – Proven and effective ways to transition into a sale after solving your prospect’s biggest problem (Listen for Eric’s lesson on the psychology of the sale)

23:01 – What creativity REALLY means when it comes to trying new tactics and creating products that your audience needs

What’s the one thing Eric’s done that’s produced the most surprising result?

From the outside, Eric looks like a marketer with some hidden superpower, but Eric has always been the type of person to find the solutions on his own… meaning little to no help from anyone except his own intuition and creativity.

Then he accidentally discovered a new way to get amazing research on his best customers using a squeeze page…

As a result of using this research (which all of his customers GAVE him), he went from a $35k launch to a full-blown 6-figure launch. Check out what he discovered at 24:18.

Resources

Eric’s Shoulder Flexibility Solution Squeeze Page

Power Dojo

Show notes & bullets written by Tim Woo. You can reach him at timothyhwoo.com.