In This Episode “I went into a [yearlong] spiral trying to rewrite this thing.” Writing a “book, book” is not for the faint of heart. As writers with lists, we wake up, think of something worthy of sharing, do our best to make it valuable and entertaining, and ship it an hour or two […]
EP 291: Wisdom Tree: Laura Belgray on writing, and selling, Tough Titties Read More »
In This Episode Henry Bingaman operated at the highest possible levels of direct response copywriting for nearly 20 years… Working alongside Jedd Canty (one the greatest innovators in the industry) and Mike Ward at Money Map Press, he consistently produced the highest converting “winners” in the toughest game there – financial copywriting. If you’re
EP 284: Wisdom Tree: Henry Bingaman “The threat of the cage” Read More »
In This Episode On the surface, the idea of “thinking big” sounds a bit vague. It’s bound to mean different things to different people based on their current view of reality. So, I pressed Jon on the idea of “thinking big” since that’s how he frames his big promise as a business coach. He
EP 277: Wisdom Tree: Jon Dwoskin on what it means to think big Read More »
In This Episode Despite becoming a Direct Response millionaire in his 30s, Justin Goff considers himself a slow learner. He spent the first few years online pinballing around from “thing to thing” trying to figure out how to make real money. His parents were convinced he was throwing away his education. His friends thought
EP 268: Wisdom Tree – Justin Goff’s Millionaire Blueprint Read More »
In This Episode This funny thing happens with high achievers (like you?)… As we’re transforming into the best versions of ourselves, we soak up tons of inspiration from self-development gurus (for me it was Jim Rohn, Earl Nightingale, Napoleon Hill, etc.)… Then, once we arrive at success, we tend to stop looking for new
EP 263: Wisdom Tree: Rob Dube on the 10 Disciplines for optimal living Read More »
In This Episode Chris Farrell is a long admired and respected leader of communities where he helps people improve their lives. He’s done it with online marketing and other business skills, and now he’s building what he considers his most meaningful community yet. Here’s what he told me about it: “I want people
EP 259: Wisdom Tree: Chris Farrell “We are all going through something” Read More »
In This Episode Michael Fishman has been the private insider brand consultant for the biggest health brands (Bulletproof, VitalChoice, Healthy Directions) over the last 25 years. Today we discuss… The marketing voice vs. the relationship voice… Why clear, compassionate marketing is the most persuasive, and… Who the prospect trusts least, and why… A
EP 257: Wisdom Tree: Michael Fishman – “Flag on the moon” Marketing Read More »
In This Episode Gary Goldstein became the producer of Pretty Woman and other Hollywood blockbusters by seeking to help the creative forces behind those films navigate the cut-throat world of the entertainment business. Through his decades in the wild world of show business, he has never stopped being a champion for creatives.
EP 254: Wisdom Tree – Gary Goldstein Mega Hollywood Producer and Champion For Creatives Read More »
In This Episode Carline Anglade-Cole is relentlessly honest. So, if you put your sales copy in front of her for review, you better be prepared for a lot of notes and no punches pulled. “Your copy sucks, you don’t,” is the loving warning shot she puts out before launching into the kind of
EP 249: Wisdom Tree: Carline Anglade-Cole – “Your copy sucks, you don’t” Read More »
In This Episode How does a high school gym teacher with dial-up internet end up starting, running, and being the face of multiple companies across vastly different niches, all without any formal business education or investors of any kind? By not overthinking it. Ryan Lee is a master of “ready, fire, aim” style entrepreneurship,
EP 241: Wisdom Tree: Ryan Lee on reinventing your business without losing your way Read More »
In This Episode “I hear stories about how horrible I was to people, and I say, ‘I’m sure that’s true, and I’m very sorry… but I have no recollection of it’.” If you’ve ever woken up after a wild night cringing because you can’t quite remember everything you did or said the night before,
EP 227: Wisdom Tree – Chris Haddad, “My brain is a very frightening place” Read More »
In This Episode There is magic in Laura Belgray’s writing. And she’s used it – with her email list specifically – to go from a TV Land promo writer, pumping out clever callbacks to Andy Griffith episodes… to running a seven-figure business from her couch. All with her words. The phrase, “I want to
EP 220: Wisdom Tree – Showing up in your reader’s dreams with Laura Belgray Read More »
In This Episode Frank McKinney is one of the most fascinating and inspiring people I’ve ever met. Considering I met him a few minutes before this interview started, that’s saying something. This dude defies common titles… He’s a real estate artist who’s designed and flipped 44 oceanfront homes at an average price of $14
In This Episode If it’s true, as Booker T. Washington says that, “Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome” then Kelly Felix is living a very impressive life. Kelly is not only one of the best
EP 210: Wisdom Tree – Kelly Felix – “I just knew I was going to die” Read More »
In This Episode If you’ve never heard of Damian Lanfranchi, that’s mostly on purpose. “I’ve done a lot of erasing throughout my entrepreneurial journey” he told me when I remarked that beyond his LinkedIn profile, there’s not much about him online. It isn’t that he’s embarrassed by the different businesses he’d created before becoming
EP 208: Wisdom Tree: Damian Lanfranchi – “The guy with no Plan B” Read More »
In This Episode David Deutsch is an A-List Copywriter in the truest sense… he started at Ogilvy and Mather (when Ogilvy was still leading the troops), pioneered the “magalog” style of direct mail sales letters, and has written for or consulted just about every major player in the industry for the over three decades.
EP 204: CCR Wisdom Tree – A conversation with David Deutsch Read More »
In This Episode Carline’s new book, My Life As A 50+ Year-Old White Male is a rollicking ride through her life as a Haitian immigrant in the U.S., a colorful childhood with a tough love twist, becoming an A-List copywriter known as “queen of the control”, and raising children to understand the power of
EP 201: CCR Wisdom Tree – Carline Anglade-Cole – The Copy Control Queen Read More »
