EP 201: CCR Wisdom Tree – Carline Anglade-Cole – The Copy Control Queen

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In This Episode

Carline’s new book, My Life As A 50+ Year-Old White Male is a rollicking ride through her life as a Haitian immigrant in the U.S., a colorful childhood with a tough love twist, becoming an A-List copywriter known as “queen of the control”, and raising children to understand the power of persuasion, two of whom are also now thriving as copywriters. 

We talked about…

How Clayton Makepeace’s critiques would bring her to tears “… every time (he) made me cry – my income increased”… 

Why testing both nice and outrageous headlines and images is essential to getting the control (and how she comes up with both)…

The one ailment 50+ year-old white men refuse to admit to (they’ll talk all day about their “trouble pooping,” but never this)…

How to lovingly FORCE your children to learn persuasion skills by writing letters for “any little thing” they want…

Why creative copywriters burn a lot of dinners…

The time Carline’s mother asked her to order her a product from a letter she’d written and how that moment impacted her view of integrity in marketing… 


Resources

Plus… whenever you’re ready:



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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
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