Ep 68: Will Hoekenga – The Truth About The Copywriting Hierarchy Of Needs
In This Episode
0.10 – Freelancing SECRET! Visit this one site to become booked solid as a go-to authority instead of cold-calling tire-kicking prospects.
7.00 – How to exploit Will’s “Copy Hierarchy of Needs” to increase conversions without spending more on copy lessons and freelancers.
9.00 – The question every business MUST ask to make sure they’re hiring a competent marketer (This is crucial is you’re planning a product launch!)
10.50 – Kevin calls out copywriters who ignore this one basic copy imperative because they want to “emphasize a point”.
12.45 – Will’s “Action Critical Information” reveals proven customer triggers that deliver sales… even if they’re distracted as they read your sales letter.
15.10 – What professional copywriters and bloggers must do that every noob novelists knows instinctively. Master this technique at once to keep customers from clicking away from your offer.
20.15 – Writing a sales letter BEFORE the product’s created is unethical right? Wrong. Will gives away his advanced product strategy.
23.15 – Will reveals the secret serum ingredient to breeding loyal, raving fans who make a habit of buying everything you sell. What step never to skip if you want automatic repeat sales.
25.00 – Plus… Cards Against Humanity’s marketing plan for diehard fandom and consistent 60% email open rates.
30.00 – If you’re overly surprised by your marketing wins, Will shares his one tip to shut up your toughest critic— You.
Bullets written by Max Rouzier. You can reach him at thatmanmax.com.