Ep 1: The Truth About Dean Jackson

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In This Episode

2:05 – The truth about Dean’s love affair with marketing

03:02 – Why your marketing shouldn’t cost money

04:28 – The amazing results of a simple headline conceived during Dean’s first “Breakthrough Blueprint” mastermind  (the ad is still running hot today).

05:39 – 3 Dean Jackson mantras every marketers should stick up on their wall. Kevin keeps these front of mind every time he sits down to write copy or create an offer.

07:14 – Make this ONE THING clear in your ad and response will skyrocket

08:25 – a simple mindset shift for making good copy flow from your fingertips (this is NOT the default setting for most entrepreneurs)

11:23 – The profound wisdom in a famous Zig Ziglar quote most people miss

12:44 -The absolute best and worst offers you could make to somebody (where does your offer fall on the scale?)

13:52 – When giving your product or service away for free actually costs LESS than if you charged money for it

15:45 – Breakdowns of the 3 radically different postcards Dean tested to a famously pesky market, and the one that outperformed the rest by more than 600%

16:50 – A sneaky (yet ethical) way to grab your prospects attention with an “official tone” he simply can’t ignore.

20:25 – The only information you should include your sales message (any more or less is sabotaging the success of your ad)

21:37 – A simple line you can add to any piece of copy that makes your message crystal clear

23:40 – How to avoid raising an objection your prospect never had in the first place

24:36 – The fastest way to screw up a “free” offer and murder any goodwill

28:25 – The only voice they consider when Kevin or Dean run a marketing campaign

29:23 – Why the real testing starts once you’ve found a winning ad

31:02 – Dean’s crash-course in getting into the mind of your prospect

34:15 – Why prospects that look good on the surface can be far from ideal (and how to guarantee you reach the right ones)

36:18 – “Back away from the keyboard!” (how what you DON’T write can make an ad win big)

39:20 – How a rigid government agency helped Dean “crack the code” on his bold mosquito campaign

Dean’s Mosquito Postcard Tested Ads

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And the winner is…

 

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Mentioned Resources

Get Dean’s free ebook: Email Mastery: An Amazing 9-Word Email That Revives Dead Leads

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Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.
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Showing 3 comments
  • Ben
    Reply

    Great first episode, Kevin. Biggest takeaway insight: “Sometimes it’s less expensive to give someone the result than to convince someone to pay you for the result.” Typical pithy brilliance from Dean Jackson and a great way to look at when a free offer makes the most sense. Most advertisers would get so caught up analyzing the ad cost vs. immediate ROI that they would forget to look at the bigger picture. Deceptively simple postcards with a lot of elegant thinking behind them.

  • Lawrence
    Reply

    Hey Kevin,
    Exciting stuff !!
    Love the new podcast – Dean is a genius. His clarity of thought, and his ability to bring simplicity to complex concepts is second to none.
    Can’t wait for more episodes.
    Cheers!

  • Don
    Reply

    Hey Kev,

    Wow, what an episode, this is filled with gems! Dean is such a genius & clear communicator, what a talent. Please keep bringing that level of talent/aspiring talent. We appreciate all your goodwill and fantastic ability to pull out the goods from your guest. Talk soon buddy.

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