Ep 86: Brian Kurtz – The Legends Of Copywriting
In This Episode
Another hot episode with the man who is credited with mailing over 1.8 billion pieces of direct mail during his time with Boardroom and Rodale.
My guest today is Brian Kurtz, coming back for his third time on Truth About Marketing… and there’s a good reason for it.
Brian is here to give us a preview on his newest book (co-authored with Craig Simpson) titled “The Advertising Solution”. This tool will give you rich insights on 6 copywriting legends as well as the principles that rule direct response marketing today.
In this episode, Brian and I talk about who these legends are and what they’ve done to change copywriter’s role in marketing. We also talk about the future of copywriting, and where you can find the next generation of writers that will shake the industry.
5 “Can’t Miss” Moments:
3:35 – Discover the real skillset of an in-demand copystar and why better copy chops is NOT what you need to succeed
9:06 – How to get all the best tips and principles the 6 greatest copywriting legends shared without spending hours reading through books
42:40 – Do you make these mistakes in copywriting? (Why most copywriters use swipes incorrectly, and how to fix it using this new book)
54:40 – How Brian and I plan to complete the bridge between the next generation of copywriters (like you) and business owners in direct response (And how to get front row seats of this brand new event)
59:04 – The complete checklist of everything you must have as a copywriter to work with the titans of direct response
Bullets written by Tim Woo. You can reach him at timothyhwoo.com.
Resources
You may not know it when you see it
The next million dollar copywriter
Tested Advertising Methods (4th Edition)
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Hi Kevin & Brian,
I pre ordered this book back in April because I believe in the fundamentals of the ‘old school’ and knew I had to have it. The majority of new marketers don’t see it that way because they’re all chasing the next ‘big shiny object’. You can’t reinvent the wheel when it comes to human emotions and feelings. While most are chasing the next big fad, I love devouring the wisdom from the old greats. I’ve just finished ‘My life in advertising’ by Claude and made my own checklist of notes – priceless! I’m from the UK and Amazon states my book is due in a month, can’t wait!
I’m not a copywriter but I’m passionate about marketing and have been studying it and all of its components for about 9 years. I once spent 2 years writing a 30 page sales letter to sell a wedding photography package but it’s still sitting on my pc and never seen the light of day because I had a career change. What do you suggest I could do with it, I thought of selling it to wedding photographers but if I never proved it worked first for myself I feel this would be unethical. I would love your suggestions?
Keep up the good work,
Moelwyn Hopkins.