Ep 27: The Truth About Andrew Lock
In This Episode
01:47 – What’s changed for Andrew over his years of producing video (and why he cringes at his early efforts)
06:28 – Why “modeling” your podcast after other successful podcasts is a huge mistake… and what to do instead
08:34 – The one event that proved to Andrew that video podcasting was the right choice for him
11:20 – Why a raw, unpolished podcast can forge a stronger bond with your audience than a perfect production
12:58 – How Andrew comes up with fresh, engaging and valuable content — episode after episode — that keeps his tribe coming back for more
14:28 – 3 factors Andrew looks for when seeking out compelling subject matter for his video podcast (and the one he’s cautious about)
19:00 – Two video production mistakes that separate the pros from the hacks… and how you can fix them TODAY
23:40 – The “red-headed step child” of video production… and why ignoring this single element can trash your best content
25:38 – The one piece of advice Andrew gives aspiring podcasters on episode length (ignoring this will instantly repel potential new listeners)
30:15 – What Andrew did to score a celebrity mentor… and how taking this chance accelerated his growth in the world of business
Resources Mentioned
The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Dan Ludgator writes those badass timestamp bullets. Special thanks to all of you for making this show happen.
