Ep 27: The Truth About Andrew Lock

In Podcast, TAM
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In This Episode

01:47 – What’s changed for Andrew over his years of producing video (and why he cringes at his early efforts)

06:28 – Why “modeling” your podcast after other successful podcasts is a huge mistake… and what to do instead

08:34 – The one event that proved to Andrew that video podcasting was the right choice for him

11:20 – Why a raw, unpolished podcast can forge a stronger bond with your audience than a perfect production

12:58 – How Andrew comes up with fresh, engaging and valuable content — episode after episode — that keeps his tribe coming back for more

14:28 – 3 factors Andrew looks for when seeking out compelling subject matter for his video podcast (and the one he’s cautious about)

19:00 – Two video production mistakes that separate the pros from the hacks… and how you can fix them TODAY

23:40 – The “red-headed step child” of video production… and why ignoring this single element can trash your best content

25:38 – The one piece of advice Andrew gives aspiring podcasters on episode length (ignoring this will instantly repel potential new listeners)

30:15 – What Andrew did to score a celebrity mentor… and how taking this chance accelerated his growth in the world of business


Resources Mentioned


The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Dan Ludgator writes those badass timestamp bullets. Special thanks to all of you for making this show happen.

Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.
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