HOSTED BY Kevin Rogers


Ep 179: Proven Copy Done Fast Using Brian McCarthy’s Buyer Multiplier System

Copy Chief Radio

Ep 179: Proven Copy Done Fast Using Brian McCarthy’s Buyer Multiplier System

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In This Episode

When it comes to copywriting, “game changer” is not a term I use often, or lightly. But it undoubtedly applies to what Brian McCarthy has created with his Buyer Multiplier Copy System. 

As you’ll hear in today’s episode, the reason I’m so geeked on Buyer Multipliers is…

This new system of getting deep insights from prospects and buyers meets my twofold “break out the bottle rockets” criteria… 

  1. Will it help a business owner sell more effectively? Check.
  2. Will it help copywriters write better copy? Major hell yes check!

There’s nothing more powerful for writing “hit ‘em between the eyes” sales copy than having the exact words of prospects and buyers talking in depth about their experience with your product and the problem it solved. 

Now, revered and respected copywriter Brian McCarthy has taken that simple concept of interviewing prospects and customers to a whooooole new level.

He did it first with his book Case Studies That Close Sales, which you can download free on his site: 

Buyer Multipliers builds on the case study concept to allow any business owner or freelance copywriter to create an entire funnel using the best stories, quotes, and proof elements of those case studies. While writing it much faster than using traditional methods.

Better copy, written faster? Anyone not in for that?

Let’s level up,

Kevin Rogers


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