Ep 13: The Truth About Brian Kurtz
In This Episode
02:27 – The one thing Brian is most proud of about his work with Boardroom Publishing (Hint: it’s NOT that they did $160MM in one year)
10:30 – Who’s on Brian’s “Mount Rushmore of Copywriters” — 4 guys responsible for 650 MILLION pieces of profitable direct mail …. and over $1 BILLION in sales
16:20 – How Brian finally cracked the code on selling info-products on TV (this is the single biggest success of his career)
21:27 – Why following the proven formula for an infomercial would have resulted in a catastrophic failure… and the broken rule that sparked a $300MM franchise
31:39 – The first “magalog” Boardroom ever mailed… and what made it an instantly unbeatable control
37:30 – The 7 things Brian looks for when hiring a new copywriter – every freelancer MUST hear this (Guess what? Your portfolio is the LEAST important.)
42:36 – Why you NEVER want to be the smartest person in the room
48:32 – The single best way to get the level of experience required to write copy like a direct-response Titan
51:15 – A completely free resource EVERY copywriter — and marketer in general — should get their hands on (Brian would have gladly paid $95 for this)
54:09 – How to get an unfair advantage over other copywriters (most are too intimidated by this)
58:40 – Priceless advice from Gary Bencivenga on how to fast-track your copywriting to the big leagues
PLUS… How to get your hands on the greatest package of direct response marketing wisdom ever assembled AND have Brian personally send you 4 books right off of his shelf!
Resources Mentioned
Brian’s Amazing Copy Chief Special: When you purchase the The Titans of Direct Response DVDs and then email [email protected][dot]me mentioning you purchased after listening to the Truth About Marketing podcast. Brian will personally ship you the 4 bonus books he mentioned on the call.
Bonus #1: Breakthrough Advertising by Eugene Schwartz
Bonus #2: $12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales by Steve Dworman
Bonus #3: Making Them Believe by Dan Kennedy
Bonus #4: Secrets of Successful Direct Mail by Richard V. Benson
This is an incredibly generous offer by Brian inspired during the interview. Kevin is not earning any commission on the sale of the DVDs. Brian will personally send you the 4 bonus books from his shelf.
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Hey Kevin – only just heard about this podcast, and what an episode to dive in with! Looks like I have some catching up to do. Can’t wait to listen 🙂
Hi Damien… yes, Brian really backed up his belief in delivering value, didn’t he?
I’m glad you enjoyed it and please do dive in head first.
Kevin
LOVE Brian Kurtz! My spirit totally resonates with his. And YOU, Kevin, are the perfect interviewer with all these experts. Your personality, knowledge and experience pulls gems out of them, and in turn they pull gems out of you.
It would be worth my CopyChief membership if the only perc was being notified about these enlightening interviews. The fact that we also get soooo much more makes CopyChief the #1 bargain available for people who promote products and businesses.
So many people (with myself at the top of the list) let great ideas just slip away by not converting the idea into action. Thanks for taking action and moving forward with your CopyChief idea. It is exactly what I have needed for many years, and it is getting better and better all the time.
Bruce… wow, thanks for sharing that. People will think I paid you for this comment 🙂
I’m privileged to head up this community of doers, and you’re exactly right about keeping ideas from slipping away being one of those unannounced benefits of membership. Learning must be immersive if we want it to stick.
I”m sure Brian will appreciate your note, as well. The man is wealth of knowledge and fortunately for us, very generous with the goods.
great interview.
loads of good stuff.
remember Gary saying that about reading a piece of copy every day in his seminar.
cheers.
Best interview yet – just love the old school guys. Bought the package too!
You’re a man of action, John. You’ll be blown away when it arrives.