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COPY CHIEF RADIO

EP 307: Buyer Belief-Shifting with Stephen Hutson 

ep 307
Copy Chief Radio

EP 307: Buyer Belief-Shifting with Stephen Hutson 

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In This Episode

No pressure, but the ONE job of your sales copy is to make strangers BELIEVE things they currently do not.

And believe it strongly enough to pull out their wallets and buy what you’re selling. 

Words are only the vehicle, how you frame beliefs is everything. 

So, before you sit to type a single word of copy, be sure to map out this transformation of beliefs first. It will make the writing SO much easier. 

My guest today, Stephen Hutson is an expert at building loyalty brands and has thought a lot about buyer beliefs… and because he’s a giver and a natural teacher, he’s sharing them for free in this great download: The 5 Buyer Beliefs Toolkit <<You need that!

Download his free, 15-minute mini-course then jump into the episode. I even tack on a couple of more “belief shifts” to his 5 great ones. 

Listen to Copy Chief Radio #307 – Buyer Belief-Shifting with Stephen Hutson


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THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS

PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”

THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
 
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