HOSTED BY Kevin Rogers

COPY CHIEF RADIO

EP 307: Buyer Belief-Shifting with Stephen Hutson 

ep 307
Copy Chief Radio

EP 307: Buyer Belief-Shifting with Stephen Hutson 

download button   itunes button   stitcher button


In This Episode

No pressure, but the ONE job of your sales copy is to make strangers BELIEVE things they currently do not.

And believe it strongly enough to pull out their wallets and buy what you’re selling. 

Words are only the vehicle, how you frame beliefs is everything. 

So, before you sit to type a single word of copy, be sure to map out this transformation of beliefs first. It will make the writing SO much easier. 

My guest today, Stephen Hutson is an expert at building loyalty brands and has thought a lot about buyer beliefs… and because he’s a giver and a natural teacher, he’s sharing them for free in this great download: The 5 Buyer Beliefs Toolkit <<You need that!

Download his free, 15-minute mini-course then jump into the episode. I even tack on a couple of more “belief shifts” to his 5 great ones. 

Listen to Copy Chief Radio #307 – Buyer Belief-Shifting with Stephen Hutson


Resources

Plus… whenever you’re ready:



First time listening?

Learn more about Copy Chief Radio here!

Ready to Land Dream Clients and
Build Your Copywriting Edge?

Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!
 

Ready to Land Dream Clients and
Build Your Copywriting Edge?

Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!
 
The Goods Ebook_mockup_cover_2
Ready to Land Dream Clients and
Build Your Copywriting Edge?
Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!