EP 212: New Breed – The Copywriter’s Edge For Landing Publicity with Selena Soo

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In This Episode

If you’re an expert at what you do – and have some case studies to show for it – then it’s time to step up and get yourself featured as an expert… on major blogs, podcasts, and even glossy magazine publications and television. 

Problem is, most of us don’t know where to start. Plus, we’re all our own most difficult clients when it comes to promoting. 

That’s why you’re going to love this interview with Selena Soo. 

Selena has helped thousands of entrepreneurs, freelancers, and copywriters learn how to get featured in major publications. And as she says in the interview, everything you need to do well to pitch stories is what copywriters are the best at…

We also discuss…

  • How to hand publishers a story on a golden platter so they choose your and your story over everyone else’s…
  • The difference between a “topic” and a story, and the best kinds of stories to pitch…
  • How to know when you’re ready to behind seeking publicity…
  • The easiest way to create sizzling expert content based on the work you’re already getting paid to create for clients…

BONUS GIFT: Use the link below to download Selena’s crazy good Publicity Calendar with a list of significant events throughout the year, and how to make your content super relevant to those events (making your pitch an easy “yes!” for publishers).

Get Selena’s free Publicity Calendar here



Resources

Plus… whenever you’re ready:



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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
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