EP 230: New Breed: Laura Lopuch – Cold Outreach Email That Actually Work

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In This Episode

Today I’m talking with Laura Lopuch who spent a gruelling three months sending cold emails into the silent void before she finally broke through and figured out why they weren’t working and what to do instead. 

The results were impressive: A quickly filling schedule of clients, her emails being forwarded to other good prospects, and a few high rev retainer clients.

Her and I share notes on the cold outreach tactics that work best – and never work (and can actually damage your reputation). 

The ability to send an effective cold outreach email is an asset you’ll use at all levels of your career (like for getting on podcasts and other media). And if you’re just getting started, they could be the lifeblood of your business. 


Resources

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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
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