Ep 66: John Lee Dumas – 7 Figure Podcasting
In This Episode
1:50 – John’s brutally honest about why you should NEVER start a podcast if you want to “sprint to success”.
4:40 – 93% of podcasts fail within their first month! (Why this is great news for you if you play your cards right.)
7:20 – The critical skill you need to succeed at everything you do (this was critical to John’s success, and shared by every single person among the 1,300 he’s interviewed).
9:30 – Nearly half a million dollars in 33 days! How John launched the 6th most popular KickStarter campaign in history and why he chose to do it with a blank book.
11:00 – John shares his “Holy Crap!” moment (and the surprise email asking him a favor … from a celebrity you’d kill to meet).
13:40 – John’s personal decision to NEVER prepare for his podcasts, and why he believes knowledge is a curse.
15:00 – John confesses his secret superpower … and how it keeps him fired up while spitting out 30 interviews in just 48 hours.
18:50 – “I’ll make you pee your pants, but just a little.” How Snapchat kicks in the front door to your audience’s living room and ensures you always know exactly what to give them next.
20:30 – “Isn’t it boring to ask the same questions?” Never say this unless you want John to mock you to your face. (Plus: the secret to his podcast’s 1 million downloads every single month.)
23:20 – The #1 marketing ingredient that’s gotten John the most surprising results (and why most marketers will hate it).
Bullets written by Carolynn Ananian. You can reach her at cananian.com.
Resources Mentioned

Tim Woo,
Great job with the bullets! I’ve not listened to this episode yet and just want to read what the show is all about. Reading your note makes me want to listen to it.
Thanks Neary! I can’t take the credit on this one (although I’d love to) — Carolynn was the bullet master on this one. =)
This — and Robert Gibson’s episode — is one I wouldn’t sit on. Listen to it as soon as you can and then take action on JLD’s bits of wisdom.
Cheers.
Thank you Tim! I’ll listen to them.
Great episode. Speaking of Puerto Rico, do you know what you call someone who is half Puerto Rican?
Answer: Sorta Rican.
PS: Good luck holding that top 10 spot against Robbins. 🙂
Carolynn Ananian, well done with the bullets! I don’t know how I missed your name the first time I read it.