In This Episode
1:50 – John’s brutally honest about why you should NEVER start a podcast if you want to “sprint to success”.
4:40 – 93% of podcasts fail within their first month! (Why this is great news for you if you play your cards right.)
7:20 – The critical skill you need to succeed at everything you do (this was critical to John’s success, and shared by every single person among the 1,300 he’s interviewed).
9:30 – Nearly half a million dollars in 33 days! How John launched the 6th most popular KickStarter campaign in history and why he chose to do it with a blank book.
11:00 – John shares his “Holy Crap!” moment (and the surprise email asking him a favor … from a celebrity you’d kill to meet).
13:40 – John’s personal decision to NEVER prepare for his podcasts, and why he believes knowledge is a curse.
15:00 – John confesses his secret superpower … and how it keeps him fired up while spitting out 30 interviews in just 48 hours.
18:50 – “I’ll make you pee your pants, but just a little.” How Snapchat kicks in the front door to your audience’s living room and ensures you always know exactly what to give them next.
20:30 – “Isn’t it boring to ask the same questions?” Never say this unless you want John to mock you to your face. (Plus: the secret to his podcast’s 1 million downloads every single month.)
23:20 – The #1 marketing ingredient that’s gotten John the most surprising results (and why most marketers will hate it).
Bullets written by Carolynn Ananian. You can reach her at cananian.com.