Ep 109: Robert Gibson – The Truth About Giving Your Best

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In This Episode

We’re going deep today.

What if everything you’ve been told about “goal setting” is actually the source of your stress? In fact, what if your goals are actually wiping out your dreams (the ones you hold close but rarely talk about) one by one? So the more goals you achieve, the farther away you get from what you once cared about more than anything else?

Yeah – that deep. So buckle up. 🙂

Robert Gibson is back with us, and in case you missed it, his last appearance on the Truth About Marketing (episode 65) was one of the most downloaded and talked about episodes in the show’s history.

When you hear Robert’s interview you’ll see why it’s no surprise he’s a trusted ally and personal mentor to Kevin and several of the best copywriters in the industry.  

In this episode, Robert shows you how to conquer any rut, and build your “financial spine” so you only do the things you love and get paid what you deserve… without the stress of overwhelm.

“Can’t Miss” Moments:

  • Kevin: “Just do what you love and the money will follow? No!” (Why this common myth will suck the life out of you… and exactly what to do instead to make sure you’re getting paid what you deserve for your passions)
  • Why the idea of “balance” in life is a recipe for misery. (And what being “overwhelmed” really means. Robert’s answer will rattle your deepest beliefs)
  • Robert’s gripping response to “This is all great… but I’ve got bills to pay!” If you’re facing financial troubles, don’t miss this. (And the three critical questions you must answer BEFORE you can get paid handsomely for your passions)
  • The single biggest sign that tells you a client (or business partner) will create big problems for you. (And ways Robert suggests you do to only work with the kind of people you LOVE to work with right-off the bat!)
  • Is the solution to your “big business problem” hiding in plain sight? (Robert’s simple formula to quickly fix most of your business issues… and why you probably won’t solve them alone with more customers, more money, or better marketing). (In fact, they could actually make your problems worse!)

Resources:

Get Robert’s “Might Like” Newsletter

Truth About Marketing Episode 65 (Robert Gibson)

Show notes written by Max Hamm. You can reach Max at maxhammcopy.com.

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Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.
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Showing 5 comments
  • Angie Colee
    Reply

    “And they called me ‘Shazam'”….LOVE it.

    • Angie Colee
      Reply

      I have to say, guys….this is the best possible kind of ass kicking. Everyone NEEDS to listen to this once a week.

  • Tracy
    Reply

    I totally agree with Angie, this audio is a keeper, to be listened to over and over.
    The layers are deep – it’s not your every day conversation or interview- which is so refreshing!

    Big Thank You to Kevin & Robert for making this very special, vulnerable and wisdom packed session happen- so inspiring.

    Some of my favorite lines:
    “There are no compartments. People try to say life/work life balance. I don’t believe in it. If you are not happy, it affects your work. You are not a robot. If you are stressed it affects your work, your family and you. ”

    “EVERYTHING YOU EVER CARED ABOUT ALL HAD OVERWHELM, CRAZY OVERWHELM. FALLING IN LOVE, DOING COMEDY. THE IDEA IS NOT THAT YOU DON’T HAVE OVERWHELM, THE IDEA IS THAT WHEREVER YOU HAVE OVERWHELM, IT’S WORTH IT.”

    “I WILL NOT SURRENDER 1 MINUTE OF MY DAY TO BEING UNHAPPY OR BEING A ROBOT. EVERYONE WANTS TO GIVE 6-7 HOURS OF THEIR DAY TO BE A ROBOT AND TALK ABOUT NOT ENJOYING IT. YOU’VE GOT TO BE RESOURCEFUL AND CREATIVE. FIRST YOU WANT TO ONLY BE WORKING WITH PEOPLE YOU REALLY LIKE. BE RESOURCEFUL.”

    “IT IS POSSIBLE TO SELF SELECT EVERY SINGLE ELEMENT OF YOUR LIFE. IF YOU ARE JUST TALKING ABOUT WHAT YOU AREN’T ENJOYING IN LIFE YOU AREN’T WORKING HARD ENOUGH AT IT. YOU HAVE NO OBLIGATIONS. YOU CHOOSE TO GET MARRIED, TO HAVE A FAMILY. IMAGINE SAYING YOU ARE HERE BECAUSE YOU WANT TO BE.”

    “EVERYONE IS TRYING TO FIND WAYS TO DO LESS THINGS IN THEIR LIFE- BUT HOW ABOUT JUST DOING WHAT YOU WANT TO DO? IF I HAVE TO GRIND COFFEE TO MAKE THE COFFEE I WANT, HOW ABOUT FINDING A WAY TO LIKE GRINDING COFFEE.”

    “You love a lot of things, but there’s stuff you’ll DIE FOR. When everything is down to the line you go with what you love. If you’ve got 6 days left to live…nothing clears the mind like the thought that a person is to be hanged the fortnight. Don’t wait until that happens, get clear on what’s important to you. Your copy will get so much better. I’m not writing to be clever, I’m writing to have a conversation with you like this is our last moment on earth. IT gets real deep, real clear and we are focused.”

    “If you are constantly freaking out, constantly in emergency mode, that is your available energy to create anything great. If you are whining about not making money it affects everything else.”

    • Tracy
      Reply

      bummer that my space formatting on the quotes didn’t go through! 🙁

    • Tim Woo
      Reply

      Thanks for sharing those key takeaways, Tracy! So many juicy lines to take away from this episode.

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