Ep 189: The HERO video script writing formula killing it on YouTube with Csaba Borzasi

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In This Episode

Most marketers agree that YouTube is the hottest ad channel right now… so why do so many advertisers (and copywriters) still have cold feet about starting campaigns?

My guest is Csaba Borzasi, a Romanian living in Budapest who is quickly climbing the ranks of YouTube ad masters. 

His H.E.R.O system for scripting YT ad videos is one of the best I’ve seen (you can grab it free at the link).

In this episode we cover…

  • How YouTube Ads and lead generation on YouTube is different from Facebook or other marketing channels…
  • Which types of offers work best for YouTube Ads, and which ones to avoid…
  • The anatomy of a high-converting YouTube Ads lead funnel …
  • The biggest roadblock marketers face launching YT ad campaigns (and how to slip right past it)…
  • The 4 part H.E.R.O. scriptwriting system…

Time to be a YouTube HERO.


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Download the episode here

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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
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