HOSTED BY Kevin Rogers

COPY CHIEF RADIO

Ep 147: Sales First, Art Second with Jonny Vance of Harmon Brothers

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Copy Chief Radio

Ep 147: Sales First, Art Second with Jonny Vance of Harmon Brothers

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In This Episode

If you’ve been hearing me talk about Jonny Vance non-stop lately and assume I’ve got a “copy crush” on Jonny Vance, then you are correct!

Here’s why I’m so smitten with the guy…

He’s writing ads that combine stunningly effective Direct Response copy with TV quality comedy scripting, and they’re not just funny, these ads are out-converting every competitor by a country mile.

On top of that, he’s enthusiastic about his work, and eager to teach it to anyone who wants to take a shot at repeating the success they’ve had incorporating humor into DR style ads at Harmon Brothers. 

What’s not to like? 

In today’s episode, Jonny opens up even more about what goes into a Harmon Brothers ad campaign and how any business owner can use their personality to create video ads that convert.

Resources

Download the episode here

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THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS

PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”

THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
 
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