Copy Chief Sales First, Art Second

Ep 147: Sales First, Art Second with Jonny Vance of Harmon Brothers

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In This Episode

If you’ve been hearing me talk about Jonny Vance non-stop lately and assume I’ve got a “copy crush” on Jonny Vance, then you are correct!

Here’s why I’m so smitten with the guy…

He’s writing ads that combine stunningly effective Direct Response copy with TV quality comedy scripting, and they’re not just funny, these ads are out-converting every competitor by a country mile.

On top of that, he’s enthusiastic about his work, and eager to teach it to anyone who wants to take a shot at repeating the success they’ve had incorporating humor into DR style ads at Harmon Brothers.

What’s not to like?

In today’s episode, Jonny opens up even more about what goes into a Harmon Brothers ad campaign and how any business owner can use their personality to create video ads that convert.

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Tags: harmon brothers, how to use direct response in video scripts, how to use humor in copy, how to use humor in marketing, how to write ads, how to write ads that get the sale, writing ad copy, writing copy for TV Ads, writing video scripts with humor

Kevin Rogers

Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.