Ep 15: The Truth About Andre Chaperon
In This Episode
02:59 – The launch campaign Andre created on a hunch that outperformed his wildest expectations
05:05 – How Andre channeled his early trials and tribulations in marketing into one of his most profitable campaigns (it’s bringing in new customers to this day)
06:20 – A simple way to find what knocked your customers off the fence and triggered them to buy
11:00 – How Andre sold a $350 course to a quarter of his entire list in one shot (bringing in over $87K in sales)
13:18 – The “Chain of Beliefs” method for taking your prospect from where they are, to where you need them to be in order to buy from you
18:27 – How to use “Islands of Content” to prime your audience to buy long before they even see your sales message
22:31 – The rule Andre constantly breaks in his email and sales copy to educate, relate and bond with his readers (and sell to them like crazy)
23:44 – The simple secrets to timeless design that converts (hint: most stuff these days is over-designed)
27:20 – The credibility booster Andre uses to make his emails so much more powerful (most marketers are paranoid about doing this)
30:24 – How Andre crushed it on a big promo… becoming #1 affiliate, beating out several big players… all with a tiny list of only 2054 people
33:12 – Why resending emails to “unopens” is risky… and a smart way to do it while leaving your subscribers feeling grateful for it
33:57 – Plus – how Andre gets a whopping 80% conversion rate from readers who initially missed (or ignored) his email
Resources Mentioned
Frank vs Matt – http://frankvsmatt.com/
AutoResponder Madness – http://autorespondermadness.com/
Storyfluence – http://storyfluence.com/workshop/
Andre’s email rkive email file: http://rkive.email/5959144
CopyChief thread: //copychief.com/members/threads/the-full-width-sales-pages-with-content-blocks-do-they-work.35/
The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Dan Ludgator writes those badass timestamp bullets. Special thanks to all of you for making this show happen.
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I’m going to have to vote this cast of the year.
Andre completely knocked it outa the stadium, set the bat down gently, and strutted around the bases on this one.
What a humble, terrific interview. I have a renewed appreciation for his work. Thanks for doing this.
Russell
Hi Russell – for sure man.
Andre is the berries.
Every time I spend time in his world I just want start all over with mine.
His stuff is so clean, and so good and so logical.
Shows that we don’t need bells and whistles nearly as much as we need clarity and good stories.
Thanks for your note. (I hope you’ll “vote” with a review on iTunes)
Kevin
Great show! Always great to hear from Andre. Andre and Kevin, the dynamic duo, you guys should do a webinar or something together.
Russell, thanks my man. Humbled.
Long time ago I read two quotes that really resonated (and stuck) with me:
“Motivating the committed outperforms persuading the uncommitted.” – Seth Godin
“Clarity trumps Persuasion” – Dr. Flint McGlaughlin
I apply these two quotes as filters to everything I write and everything funnel I build.
Andre
hey Andre….
you know where kenrick learned the chain of beliefs and the two buckets from?
your truly (smile)
rich schefren
Rich, didn’t know that – I dunno why I though Kenrick was the source.
You should deep dive into the “chain of beliefs” stuff at our Ocean’s Four even in Orlando later this month (-:
Fascinating insights fellas,
Thanks to Andre for explaining the behind-the-scenes of Frank vs Matt (and ARM) – and also for taking risks we can learn from.
Love the “clean” look of both sites, and the room given to the words to breathe – of course, you still gotta write great copy within that format, and that’s where the real gold is in these examples.
Pete
Excellent interview. Lots of golden resources I’ll be adding to my site.