In This Episode

02:59 – The launch campaign Andre created on a hunch that outperformed his wildest expectations

05:05 – How Andre channeled his early trials and tribulations in marketing into one of his most profitable campaigns (it’s bringing in new customers to this day)

06:20 – A simple way to find what knocked your customers off the fence and triggered them to buy

11:00 – How Andre sold a $350 course to a quarter of his entire list in one shot (bringing in over $87K in sales)

13:18 – The “Chain of Beliefs” method for taking your prospect from where they are, to where you need them to be in order to buy from you

18:27 – How to use “Islands of Content” to prime your audience to buy long before they even see your sales message

22:31 – The rule Andre constantly breaks in his email and sales copy to educate, relate and bond with his readers (and sell to them like crazy)

23:44 – The simple secrets to timeless design that converts (hint: most stuff these days is over-designed)

27:20 – The credibility booster Andre uses to make his emails so much more powerful (most marketers are paranoid about doing this)

30:24 – How Andre crushed it on a big promo… becoming #1 affiliate, beating out several big players… all with a tiny list of only 2054 people

33:12 – Why resending emails to “unopens” is risky… and a smart way to do it while leaving your subscribers feeling grateful for it

33:57 – Plus – how Andre gets a whopping 80% conversion rate from readers who initially missed (or ignored) his email

Resources Mentioned

Frank vs Matt – http://frankvsmatt.com/
AutoResponder Madness – http://autorespondermadness.com/
Storyfluence – http://storyfluence.com/workshop/
Andre’s email rkive email file: http://rkive.email/5959144
CopyChief thread: //copychief.com/members/threads/the-full-width-sales-pages-with-content-blocks-do-they-work.35/

The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Dan Ludgator writes those badass timestamp bullets. Special thanks to all of you for making this show happen.