In This Episode
I often cite Ross O’Lochlainn as the “poster child” for the Entrepreneurial Freelancer.
That’s the kind who, rather than grow a business driven by traditional copy client projects, discovers a “super ability” they’re passionate about and creates a high-value service around that.
For Ross, it was helping business owners define their USP (Unique Selling Position). Ross developed this skill into a training in my private community Copy Chief…
Then, responding to demand, his own service at $1,000/hr consultation, and it has evolved from there.
In an interesting twist, Ross decided to take a full-time position with Danny Iny’s company Mirasee as the Director of Growth. This provided him a steady income and a great learning opportunity, but the workload was super intense.
Ross left the position after one full year and is back to freelancing, again with a twist that you’ll find intriguing.
If you’re a freelancer or business owner who wants to get paid on results, then be sure to listen to this one. You’ll be glad you did.
P.S. Be sure to download the free Copy Chief App (It’s free for iOS and Android) where you can get access to all of the podcast episodes, articles and more cool content designed to help you boost your sales.