HOSTED BY Kevin Rogers

COPY CHIEF RADIO

EP 324: Crushing Imposter Syndrome for Freelance Copywriters with Brian McCarthy

Crushing Imposter Syndrome for Freelance Copywriters with Brian McCarthy
Copy Chief Radio

EP 324: Crushing Imposter Syndrome for Freelance Copywriters with Brian McCarthy

In This Episode

In this episode, I sit down with Brian McCarthy, mindset coach and former copywriter, to break down imposter syndrome—one of the biggest roadblocks for freelancers. We discuss why so many copywriters struggle with self-doubt, how social media fuels insecurity, and why traditional advice like “push through it” doesn’t work. Brian shares actionable strategies to rewrite limiting beliefs and step into confidence as a freelancer.

What You’ll Learn: 

  • Why traditional advice for imposter syndrome doesn’t work (and what actually does)
  •  How deep-rooted childhood beliefs can unknowingly hold you back in your business
  • Why improv and jiu-jitsu are powerful tools for developing unshakable confidence
  • The subtle mindset shift that can eliminate self-doubt permanently
  • How to feel lighter, freer, and more confident in your freelance career without changing what you do

Episode Highlights:

[10:15] – Why Copywriters Struggle with Identity & Confidence

  • Imposter syndrome is especially common among copywriters and online marketers.
  • The lack of clear career benchmarks makes it hard to gauge progress.

[17:20] – The Dollars & Speed Illusion

  • The marketing world glorifies fast success and big income milestones, making freelancers feel like failures if they don’t hit six figures quickly.
  • Brian explains how to reframe success beyond just money and speed.

[29:10] – The Power of Personal Conviction

  • Imposter syndrome thrives when you lack clarity on your skills and unique value.
  • Brian shares a mindset shift to own your expertise and remove self-doubt.

[45:20] – Why Most Imposter Syndrome Advice is Superficial

  • Most advice focuses on managing imposter syndrome rather than eliminating it.
  • Brian explains how deep subconscious beliefs from childhood shape self-confidence and what to do about it.

[58:40] – Why Freelancers Must Do Deep Inner Work

  • Many freelancers unknowingly carry limiting beliefs from childhood that affect their confidence.
  • Addressing these hidden fears and self-imposed pressures makes work feel lighter and more enjoyable.

Resources:

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Plus… whenever you’re ready:

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Produced by Copy Chief Media



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Ready to Land Dream Clients and
Build Your Copywriting Edge?

Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!
 
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Ready to Land Dream Clients and
Build Your Copywriting Edge?
Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!