HOSTED BY Kevin Rogers


Ep 60: How to avoid “scope creep” in copy projects with Dean Edelson

Copy Chief Radio

Ep 60: How to avoid “scope creep” in copy projects with Dean Edelson

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In This Episode

“Scope creep” IS an illness in this industryand right now, you’re likely getting taken for a ride by “well-meaning” clients, who aren’t even aware how devastating this is for a freelancer.

So… how do you rid yourself of “scope creep”, without ruining your relationships with clients?

Copywriter Dean Edelson returns to the show today. We discuss the dangers of “scope creep”, how to eliminate it… and share some client war stories from deep in the trenches.

As we discuss in the interview, it’s HARD for freelancers to say no…

… so you let the work pile on just to avoid friction with clients. This murders your self-respect as a professional.

Take a listen and find out how to NEVER fall prey to the confidence-killing shackles of “scope creep.”

“Can’t Miss” Moments:

  • The single biggest mistake most freelancers make before starting a project that kills their precious free time. (The more you care about your clients… the more you’re likely falling prey to this.)
  • The ONE thing you absolutely must secure before starting any gig… stay blind to this and you’ll never level-up to the higher fees you deserve.
  • The “sweet spot” number of revisions you should offer your client. (And exactly WHAT kind of revisions you should never agree to do.)


Get more of Dean’s insights here

Download the episode now

Show notes written by Max Hamm. You can reach Max at

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