TAM

Ep 162: Laura Belgray – The email style that out-converts every other guru in your space

   In This Episode My new favorite email copywriter is Laura Belgray. And, I’m not alone. Laura has been dominating affiliate partner launches, beating out the famous name stalwarts of our industry, by out-converting them in a big way. The best part is that this is not the result of some carefully devised scheme Laura

Ep 162: Laura Belgray – The email style that out-converts every other guru in your space Read More »

Ep 159: Marisa Murgatroyd – Hooking Your Customers Into Transforming Their Lives

   In This Episode How many of us buy courses and never complete more than 10% of it? Well, that’s the exact problem Marisa Murgatroyd set out to solve. We’ve all bought courses and programs that sit on our hard drive untouched. So when I met Marisa, I was very impressed by the amount of care

Ep 159: Marisa Murgatroyd – Hooking Your Customers Into Transforming Their Lives Read More »

Ep 156: How Ryan Levesque is Revolutionizing Direct Response Marketing – Again

   In This Episode I don’t blame you for questioning whether Ryan Levesque is an actual machine. In 3 years he’s taken his ASK Method process for customizing your copy and marketing to dizzying heights. His company was recently ranked #462 on the Inc. 500 list of Fastest Growing Companies in America and named the

Ep 156: How Ryan Levesque is Revolutionizing Direct Response Marketing – Again Read More »

Ep 155: Tepsii – The “Dynamic Avatar Method” For Writing High-Converting Copy

   In This Episode What do you think sets a pro copywriter apart from a good copywriter? It’s your ability to make your reader FEEL something using your words. When you write copy, you want your ideal buyer to say, “Where do I buy this right now?”… Or, “I feel like you were speaking directly

Ep 155: Tepsii – The “Dynamic Avatar Method” For Writing High-Converting Copy Read More »

Ep 154: Bond Halbert – Copy Secrets From A Legend In Direct Response

   In This Episode This man needs no introduction. Bond Halbert is the son of the great Gary Halbert, a man who left a giant thumbprint on the direct response industry… If Gary’s name doesn’t sound familiar, he probably the copywriter you started studying when you were starting out. In fact, Gary Halbert was one

Ep 154: Bond Halbert – Copy Secrets From A Legend In Direct Response Read More »

Ep 151: Laura Belgray – How To Steal Attention With Strange Copy (Then Keep It With Good Writing)

   In This Episode “I’m going to eat my face now.” That subject line, “I’m going to eat my face now” is the 12th most popular (by open rate) in Laura’s list of her top 33. (You can get a link to them all in the show notes) My favorite interviews are the ones with

Ep 151: Laura Belgray – How To Steal Attention With Strange Copy (Then Keep It With Good Writing) Read More »

Ep 150: Bushra Azhar – The Reverse Sign Up Method For Building A List of Buyers

   In This Episode The real backbone of your business isn’t just building a list. To make in this cutthroat industry, you’ve got to build a list of buyers. Today, I’ve got Bushra Azhar on the show. When she came into the world of direct response and copywriting, she was already a high-level corporate consultant

Ep 150: Bushra Azhar – The Reverse Sign Up Method For Building A List of Buyers Read More »

Ep 149: Jon Stoltzfus – The Most In-Demand Copywriter On The Planet Right Now

   In This Episode Jon Stoltzfus is currently the most in-demand copywriter in the industry. He’s an engineer who loves his work and makes a very comfortable living. He’s also a damn good copywriter. He’s been creating super strong controls in his part-time. He’s about to make the leap into full time copywriting, because when

Ep 149: Jon Stoltzfus – The Most In-Demand Copywriter On The Planet Right Now Read More »

Ep 148: Justin Brooke – How To Make (And Keep) A Bunch Of Money With Cold Traffic Ad Buys

   In This Episode Just hung up the call with Justin Brooke from adskills.com. He’s the most sought-after traffic guy in the game right now. Also one of the best teachers about how to convert on cold traffic, which is the HOLY GRAIL of any marketing business. We went deep into the psychology of winning

Ep 148: Justin Brooke – How To Make (And Keep) A Bunch Of Money With Cold Traffic Ad Buys Read More »

Ep 147: Mike Morgan – An Introvert’s Path To Copywriting Royalty Status

   In This Episode “I get asked to do these every week and I always say ‘no’ because I hate doing interviews… but with you I feel pretty good.” Truth is before now I didn’t realize Mike Morgan was an extreme introvert. We’ve had some night of gut-busting laughter together hanging out with our friends.

Ep 147: Mike Morgan – An Introvert’s Path To Copywriting Royalty Status Read More »

Ep 144: Carline Anglade-Cole – Sex, Drugs and Writing Controls

   In This Episode If you love “copy”, you’re gonna dig this interview with Carline Anglade-Cole. For those who aren’t familiar with this A-List writer, Carline is one of the best direct response copywriters of all time. She’s legendary in the health publication business. Her credits include a slew of controls for publishers like Healthy

Ep 144: Carline Anglade-Cole – Sex, Drugs and Writing Controls Read More »

Ep 143: Tom Breeze – How To Capture YouTube Viewers Before They “Skip” Your Ad

   In This Episode “YouTube is the place where the world goes to watch a video. Right now, the standard experience is we press play… and a completely irrelevant ad pops up on your screen.” Tom said during our interview. “The secret to effective YouTube advertising is giving your viewer a great experience… so they

Ep 143: Tom Breeze – How To Capture YouTube Viewers Before They “Skip” Your Ad Read More »

Ep 142: Andrew Lermsider – 5 Easy Fixes That Instantly Boost Revenue on Your Website

   In This Episode Most businesses make the mistake of handing the marketing reigns over to technology. And they chase the latest and greatest “shiny tools” thinking it’ll move their profit needle. Reality is, this is one of the biggest sales killers in your business… and the fastest way to burn your budget without boosting

Ep 142: Andrew Lermsider – 5 Easy Fixes That Instantly Boost Revenue on Your Website Read More »

Ep 141: Justin Blackman – What Justin Learned Writing 100 Headlines A Day (For 100 Days)

   In This Episode “I was doing a hot seat at a mastermind group to figure out what niche to write for as a copywriter. And someone goes: ‘Why don’t you write 100 headlines a day for 100 days?’” Justin said during our interview. “Truth is… I was too dumb at the time to say

Ep 141: Justin Blackman – What Justin Learned Writing 100 Headlines A Day (For 100 Days) Read More »

[TAM] Ep 140: Elin Marie – Elin’s Ten Step Control-Beating Copy Process

   In This Episode Reality is, copywriting IS research. Any veteran copywriter will tell you they spend more than half a project’s time just on research. It’s where you’ll stumble upon all the juicy hooks, BIG ideas, and bold angles you need for a successful promo. So it’s no surprise top writers make research a

[TAM] Ep 140: Elin Marie – Elin’s Ten Step Control-Beating Copy Process Read More »

[TAM] Ep 139: My Best Advice For Freelancers

   In This Episode “The reason people wanna become freelancers is we’re rebels, man. We’re outcasts… we don’t really fit into a regular job structure.” We’re doing something new this episode. There’s no guest! It’s a “one-sided” conversation plucked out of a previous interview I did about freelancing. As you already know, the freelancer’s journey

[TAM] Ep 139: My Best Advice For Freelancers Read More »

Ep 138: Erik Stafford – Attention-Grabbing Design Secrets That’ll Beef Up Your Sales Message

   In This Episode “For the longest time… it was always about the copy. But things are changing.” Erik said during our interview. “Right now, 65% of people are visual learners. So you’ve gotta start paying attention to that stuff. Most businesses completely overlook that.” My guest today is design specialist Erik Stafford. Erik helps

Ep 138: Erik Stafford – Attention-Grabbing Design Secrets That’ll Beef Up Your Sales Message Read More »

Ep 137: Susan Berkley – Sharpen Your “Spoken Image” With The Industry’s Top Voice Coach

   In This Episode Believe it or not, within seconds of hearing you speak… your prospects form lasting impressions about YOU and your business based on the sound of your voice. Your spoken image is a BIG part of your brand. This is why some of the best marketers and salespeople hone their rapport-building voice.

Ep 137: Susan Berkley – Sharpen Your “Spoken Image” With The Industry’s Top Voice Coach Read More »

Ep 136: Hollis Carter – From Rafting Guide To Top Level Biz Consultant

   In This Episode “What’s really special about this is that there is NO model,” Hollis said during our interview. “All the stuff we’ve done before in direct response follows someone’s system or formula. It always felt too systematic.” Former rafting guide turned Baby Bath Water Institute co-founder Hollis Carter joins me on the show.

Ep 136: Hollis Carter – From Rafting Guide To Top Level Biz Consultant Read More »

Ep 135: Marketing Masters Highlights with John Carlton, Todd Brown and Joe Schriefer

   In This Episode We’re only a week away from our first ever Copy Chief Live event. On top of some of the most prolific copywriters sharing the secrets behind their most successful campaigns… … we’ve also got top-of-the-heap marketers gracing the stage and sharing insider tactics that’ll multiply your sales faster than you ever

Ep 135: Marketing Masters Highlights with John Carlton, Todd Brown and Joe Schriefer Read More »

Ep 134: Copywriting Legends Highlights with Henry Bingaman, Marcella Allison and Parris Lampropoulos

   In This Episode We’re doing something a little different for this week’s episode. As you may know, our first ever Copy Chief Live event is just around the corner. And we’ve got some of the most accomplished and respected copywriters and marketers in the game taking the podium… … and sharing insider secrets and

Ep 134: Copywriting Legends Highlights with Henry Bingaman, Marcella Allison and Parris Lampropoulos Read More »

Ep 133: John Forde – Great Leads and Learning From Losers With Agora’s Top Freelancer

   In This Episode “Copywriting isn’t exactly a writing gig…” John said to me during our interview. “Once you start thinking of it as just ‘writing ads’… you risk writing stuff that sounds good… but isn’t persuasive.” Former $15/hour article writer turned prolific copywriter John Forde joins me on the show today. John is one

Ep 133: John Forde – Great Leads and Learning From Losers With Agora’s Top Freelancer Read More »

Ep 132: Marcella Allison – Why Women Need to Band Together in a Testosterone-Fueled Business World

   In This Episode “This isn’t about burning bras and marching on Washington.  This is about empowering more women to step up and share their knowledge and experience with the world.” Marcella said during our interview. “If you want more women on the stage, don’t wait for a man to ask you to speak… build

Ep 132: Marcella Allison – Why Women Need to Band Together in a Testosterone-Fueled Business World Read More »

Ep 131: Marc Gutman – Better Storytelling From The Guy Oliver Stone Trusted To Find The Best Ones

   In This Episode Today, If you want to grab someone’s attention… it’s no longer enough to just tell a compelling story. You’ve also got to get specific. Most stories fall flat because we’re afraid of diving deep and getting specific in our tales. Reality is, that’s exactly what you must do to tap into

Ep 131: Marc Gutman – Better Storytelling From The Guy Oliver Stone Trusted To Find The Best Ones Read More »

Ep 130: Mark Ford – Hard Lessons From The Most Interesting Man In Direct Response

   In This Episode “The most common problem with people giving marketing advice today is they’re focusing on offering a 12% lift in conversions here, or 16% there…” Mark said to me during our interview. “What I teach is that this is BS. You’re wasting your time trying to build your business with small increments

Ep 130: Mark Ford – Hard Lessons From The Most Interesting Man In Direct Response Read More »

Image of Taylor Welch and Episode Number

Ep 129: Taylor Welch – The Business-Boosting Power Of Humor And Personality

   In This Episode Here’s the thing: Overwhelm is the #1 business killer for even top entrepreneurs and marketers. There’s too much you CAN do at any point in time… … so it’s easy to fall prey to the “long to-do list” trap, and neglect the critical stuff that actually multiplies your income. So… how

Ep 129: Taylor Welch – The Business-Boosting Power Of Humor And Personality Read More »

Ep 127: Bedros Keuilian – The “Cockweed” Mindset For Rock-Solid Success

   In This Episode Here’s the thing: today you can pass so much MORE emotion to your prospects using a short 1-min video, than a bunch of pictures and text… … and when you can show RESULTS quickly─with case studies and narration─you have the power to indoctrinate prospects into buyers, fast. So, how do you

Ep 127: Bedros Keuilian – The “Cockweed” Mindset For Rock-Solid Success Read More »

Ep 126: Damian Lanfranchi – The Secret To An Entrepreneurial Life That’ll Never Pass You By

   In This Episode “I wanted to wake up everyday excited to start my day, but everyone I worked with was just waiting for Friday to come…” Damian said to me during our interview. “I never wanted to be one of those people who say ‘oh well, life just flies by doesn’t it?…’” My guest

Ep 126: Damian Lanfranchi – The Secret To An Entrepreneurial Life That’ll Never Pass You By Read More »

Ep 125: John Romaniello – Leapfrogging Your Competition With Superior Writing Chops

   In This Episode Here’s an indisputable truth… Honing your writing chops is the fastest way to set yourself apart in a crowded market. In fact, just by being a BETTER writer than your competition, you’ll leapfrog your rivals and build a loyal following faster than you imagined possible. So… how do you sharpen your

Ep 125: John Romaniello – Leapfrogging Your Competition With Superior Writing Chops Read More »

Ep 124: Joe Schriefer – How Agora Financial Will Generate $170M This Year (And Why Joe Wants You To Be Their New Copywriter)

   In This Episode The most important thing in marketing today is emotion. If you don’t stir enough emotion in your prospect, your message is as good as dead. One of the most powerful ways to hit the emotional hot buttons of your buyers is coming up with fresh, new, even dangerous ideas worth testing.

Ep 124: Joe Schriefer – How Agora Financial Will Generate $170M This Year (And Why Joe Wants You To Be Their New Copywriter) Read More »

Ep 123: Wesley Donehue – Business-Boosting Lessons From The Cut-Throat World Of Crisis Communication

   In This Episode Your audience craves transparency and authenticity more than ever. In fact, you’re more likely to hit your buyer’s emotional hot buttons shooting a real, raw video straight from your iPhone… … than splurging on a big budget production from some high-end agency. And the game is changing so fast, even political

Ep 123: Wesley Donehue – Business-Boosting Lessons From The Cut-Throat World Of Crisis Communication Read More »

Ep 119: Anna Selby – The “Dream 50 Secret” To Conquering Social

   In This Episode My guest today is social media specialist Anna Selby. She helps clients market their businesses and grow their audiences on social media. She has also worked with top-of-the-heap entrepreneur Gary Vaynerchuk. “I was like the Black Sheep Kanye West of Real Estate…” Anna said, laughing during our interview. “I had an

Ep 119: Anna Selby – The “Dream 50 Secret” To Conquering Social Read More »

Ep 118: Roy Furr – The PAISA Framework For Writing Rock-Solid Financial Controls

   In This Episode “We talk a lot about entering the conversation already going on in your prospect’s head… but what does that really mean?” Roy said during our interview. My guest today is top copywriter Roy Furr. He has written control-busting copy for the likes of Bill Bonner and Mark Ford at Agora. Roy

Ep 118: Roy Furr – The PAISA Framework For Writing Rock-Solid Financial Controls Read More »

Ep 117: Perry Marshall – The “Homer Simpson Trick” For Attracting Your Perfect Prospect

   In This Episode “I’ve never had a conversation quite like this before…” Perry said to me as we wrapped up the interview. “This was not the standard set of canned answers…” My guest today is a decorated veteran of internet marketing who has been in the game since 2003. Former engineer turned marketing consultant

Ep 117: Perry Marshall – The “Homer Simpson Trick” For Attracting Your Perfect Prospect Read More »

Ep 113: Jim Breuer – How The Former SNL Star Revived His Career With Social Media

   In This Episode “I’m addicted to murdering on stage… I want to hurt you,” Jim said in our interview. “Once I fell in love with doing this again and discovered my real mission, I became unstoppable.” My guest today is stand-up comedian Jim Breuer. He’s famous for co-starring with Dave Chappelle in “Half-Baked” and

Ep 113: Jim Breuer – How The Former SNL Star Revived His Career With Social Media Read More »

Ep 112: Sean McCabe – The Truth About Monetizing Your Passion, Risk-free

   In This Episode “I posted my lettering work for two years and no one even bothered to look…” Sean said during our interview. Sean McCabe started out cleaning windows―almost getting himself killed in the process―and repairing computers to pay the bills. When he wasn’t working, he was completely immersed in his love for hand

Ep 112: Sean McCabe – The Truth About Monetizing Your Passion, Risk-free Read More »

Ep 111: Terry Dean – The Truth About The Selling Power Of List Indoctrination

   In This Episode “I was going door-to-door trying to sell satellite dishes to the Amish… I sold a grand total of zero…” Terry told me during our interview. Introverted, stuck delivering pizzas for $8 an hour, and bombing hard in belly-to-belly sales… … Terry Dean turned it all around and is now flourishing in

Ep 111: Terry Dean – The Truth About The Selling Power Of List Indoctrination Read More »

Ep 110: Jesse Elder – The Truth About Having Nothing To Prove And Nothing To Hide

   In This Episode “I got hooked up to this brain machine… and the doctor said that in 75,000 sessions, he’d only ever seen one other person with brain waves like mine…” Jesse told me during our interview. Even though he’s been a personal mentor and close ally for years, I’m always on the edge

Ep 110: Jesse Elder – The Truth About Having Nothing To Prove And Nothing To Hide Read More »

“Best Of” Episode 48: Ivan Misner – Billion Dollar Networking

   In This Episode If you’re not hip to Ivan Misner and his incredible entrepreneur-connecting group called BNI, then buckle up for an inspiring ride. Get your head around these numbers… 7200 meetings worldwide 190,000 members $8.6 Billion in revenue via shared leads for members All in 2016! The secret? As Dr. Misner explains in

“Best Of” Episode 48: Ivan Misner – Billion Dollar Networking Read More »

Ep 107: Kim Schwalm – Consistently Beating Control Ads

   In This Episode Kim Krauss Schwalm is the perfect follow-up to Clayton Makepeace’s copywriting masterclass. Kim is a top-level copywriter Brian Kurtz couldn’t hire fast enough to work for Boardroom… … where she became the first ever female copywriter to beat one of their controls (her first Boardroom project out-performed a 7-year Parris Lampropoulos

Ep 107: Kim Schwalm – Consistently Beating Control Ads Read More »

Ep 106: Clayton Makepeace – Selling on Emotion ($1.5 Billion Worth!)

   In This Episode Clayton Makepeace is the mind behind ads that sold a Billion and a half dollars worth of products in the health and financial markets. There aren’t many copywriters alive who can bring a whopping four decades of in-the-trenches experience to the table. So naturally, Makepeace is also one of the most

Ep 106: Clayton Makepeace – Selling on Emotion ($1.5 Billion Worth!) Read More »

Ep 105: James Schramko – “Reprogramming” Your Brain For Success

   In This Episode Imagine reading what your babysitter thought of you when you were 4-years-old. Would it foreshadow the persona you are now, or would you be shocked at what you read? James Schramko, founder of SuperFastBusiness.com, is known for taking entrepreneurs under his wing and showing them the amazing world of “wealthification“. As

Ep 105: James Schramko – “Reprogramming” Your Brain For Success Read More »

Ep 104: Frank Kern – Becoming The “Rolling Stones Of Marketing” (Then Quitting The Band)

   In This Episode “I’ve only done like three podcast interviews…” Frank told me just before rolled tape. I knew right then this would be extra juicy, and I wasn’t disappointed. If you’ve been around marketing for more than a hot minute, you know the legend of Frank Kern. He pioneered online video as we

Ep 104: Frank Kern – Becoming The “Rolling Stones Of Marketing” (Then Quitting The Band) Read More »

Ep 103: Marcella Allison – The Truth About Speaking Your Customer’s Language

   In This Episode Today you’re in for a treat. My guest is Marcella Allison and she’s the perfect guest to follow two epic episodes with Parris Lampropoulos. Why? Because she is one of the few writers that top-of-the-heap A-Listers including Parris, and David Deutsch look to team with first when it’s time to beat

Ep 103: Marcella Allison – The Truth About Speaking Your Customer’s Language Read More »

Ep 101: Parris Lampropoulos – Next-Level Persuasive Copywriting Pt. 1

   In This Episode Parris Lampropoulos is universally regarded as one of the best living copywriters. He’s a face on Brian Kurtz “Mount Rushmore of Copywriters” for the record number of control ads and revenue generated at Boardroom. His list of winners is mind-boggling. Parris credits his incredible success solely on the bullets in his

Ep 101: Parris Lampropoulos – Next-Level Persuasive Copywriting Pt. 1 Read More »

Ep 99: John Carlton – The One Skill Every Copywriter Must Master

   In This Episode A long overdue episode with the world’s most ripped off and respected copywriter alive, John Carlton. I’ve had the privilege of hosting a podcast with John called Psych Insights For Modern Marketers. It’s an amazing show that I describe as “hosting John’s brain”. Listeners of the show can’t get enough, and

Ep 99: John Carlton – The One Skill Every Copywriter Must Master Read More »

Ep 97: Scott Haines – Shortcutting Your Way To High Converting Copy

   In This Episode NOTE: Sadly, one week after this episode published, Scott Haines suffered a stroke on Christmas day and did not recover. He passed away on January 11th 2017, surrounded by friends and family in Tulsa, OK. This was his last interview. Another exciting episode for Truth About Marketing with a copywriting great,

Ep 97: Scott Haines – Shortcutting Your Way To High Converting Copy Read More »

Ep 96: Jenny Thompson – Using “Sticker Shock” To Double Your Sales

   In This Episode My guest today is Jenny Thompson, a brilliant marketer and fierce proponent of higher conversions. Jenny started working as a marketing manager with Agora Inc. back in 1996, and within her first 3 years, she successfully tripled profits for the Oxford Club. Then she began a new career in New Market

Ep 96: Jenny Thompson – Using “Sticker Shock” To Double Your Sales Read More »

Ep 95: Ron Lynch – Using TV to Sell $4 Billion In Consumer Goods

   In This Episode Ron is an infomercial and digital direct marketing giant, credited with launching big brands like Silk’n Beauty®, Samsung North America®, and the viral GoPro® “Be a hero” campaign. To date, his work has generated over $4 billion in sales. Ron has an incredibly deep understanding of what makes a product sell.

Ep 95: Ron Lynch – Using TV to Sell $4 Billion In Consumer Goods Read More »

Ep 91: Charles Kirkland – Turning One Dollar Into Three

   In This Episode Charles Kirkland is co-founder of Media Buyers Association, a community of entrepreneurs who are focused on growth through quality, paid traffic. Charles, as you’ll soon discover, is passionate about helping and teaching people exactly how to make paid traffic convert. He’s an expert in recognizing patterns that most people don’t see

Ep 91: Charles Kirkland – Turning One Dollar Into Three Read More »

Ep 89: Joanna Wiebe – Saying “Yes” When It Scares You Most

   In This Episode Today, I’m glad to have Joanna Wiebe with us. We’re going head first into freelancing to find out what makes freelancers successful (and what holds others back)… You may know Joanna as the woman behind CopyHackers.com. She’s a passionate copywriter who created this site to help copywriters and freelancers build their

Ep 89: Joanna Wiebe – Saying “Yes” When It Scares You Most Read More »

Ep 87: David Garfinkel – Brainstorming Great Hooks

   In This Episode David Garfinkel is a living legend in copywriting. Also known as the “world’s best copywriting coach,” David works exclusively with seasoned copywriters and direct response companies. He’s the coach that modern day copywriters like Chris Haddad and Million Dollar Mike Morgan credit with their development. David also wrote two best-selling books

Ep 87: David Garfinkel – Brainstorming Great Hooks Read More »

Ep 80: Julia Lundstrom – Dating The FBI’s Most Wanted Bank Robber

   In This Episode Before becoming a CEO, Julia Lundstrom hit rock bottom when she discovered the love of her life was on the FBI’s Most Wanted list. Things spiraled downhill from there. She drank heavily to cope with the pain. When that didn’t work, she resorted to workaholism. Ironically, Julia’s obsession with work finally

Ep 80: Julia Lundstrom – Dating The FBI’s Most Wanted Bank Robber Read More »

Ep 76: Will Hamilton – Why Asking Good Questions Sells A Lot Of “Fuzzy Yellow Balls”

   In This Episode At 25, Will Hamilton turned down an opportunity to work inside the famous Beltway. His reason? So he could start a tennis website in his parent’s basement, using a brand name that sounds dangerously similar to an “adults only” site — Fuzzy Yellow Balls. Will started out creating videos to teach people

Ep 76: Will Hamilton – Why Asking Good Questions Sells A Lot Of “Fuzzy Yellow Balls” Read More »

Ep 72: Gail Jessen – The Truth About Living Where The Story Takes You

   In This Episode Before starting her popular website, A Series Of Adventures in August 2015 (and still going strong), Gail was “blindly” following other people’s rules… She got good grades, went to college, found a job, and continued checking off a list of accomplishments that didn’t matter to her.   Gail opens up about

Ep 72: Gail Jessen – The Truth About Living Where The Story Takes You Read More »

Ep 68: Will Hoekenga – The Truth About The Copywriting Hierarchy Of Needs

   In This Episode 0.10 – Freelancing SECRET! Visit this one site to become booked solid as a go-to authority instead of cold-calling tire-kicking prospects. 7.00 – How to exploit Will’s “Copy Hierarchy of Needs” to increase conversions without spending more on copy lessons and freelancers. 9.00 – The question every business MUST ask to

Ep 68: Will Hoekenga – The Truth About The Copywriting Hierarchy Of Needs Read More »

Ep 63: Alexi Panos – Letting Go and Getting Raw

In This Episode 2.53 – Alexi’s “one-two-punch of awesomeness” for creating life changing transformations. (She stumbled on to this gem after quitting the rock star life and becoming a bartender) 9.57 – The “Reese Witherspoon” incident that forced Alexi out of her television career and into sharing uplifting videos… and how it snowballed into a

Ep 63: Alexi Panos – Letting Go and Getting Raw Read More »

Ep 54: Brian Kurtz – Becoming A Million Dollar Copywriter

In This Episode Brian Kurtz joins Kevin to discuss the controversy around how freelance copywriters and business owners work together. Brian’s recent article, The Next Million Dollar Copywriter, created a lot of talk in direct response circles about the problems with how companies have been hiring and compensating freelance copywriters. Companies want teams of full-timers

Ep 54: Brian Kurtz – Becoming A Million Dollar Copywriter Read More »

The Truth About Tyler Bramlett

Ep 50 – Tyler Bramlett: The Truth About Overcoming Disaster And Winning Big

In This Episode 6:40 Why customers actually hate it when you over-deliver on the product (so you may as well launch the thing already). Tyler calls this his $30,000 mistake… 9:30 How to jump into a competitive market like health and fitness, AND get your competition to start promoting your products… 12:17 Three of Tyler’s most successful

Ep 50 – Tyler Bramlett: The Truth About Overcoming Disaster And Winning Big Read More »

How To: Offer Discounts Without Devaluing Your Stuff

Ep 49: How to Offer Discounts Without Devaluing Your Stuff

In This Episode Kevin sets the record straight on when you should and shouldn’t discount your products and services. The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. [podcast_optin]   Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or

Ep 49: How to Offer Discounts Without Devaluing Your Stuff Read More »

Ep 44: Zach Swinehart – Running Your Business While Traveling The World

In This Episode 2:53 – Zach’s amazing journey from solo web designer, to grinding it out at a day job, and now finally living the live anywhere “Internet lifestyle” everyone talks about but rarely ever achieves… 4:31 – Clueless about what to do with your life? The advice Kevin gives to anyone under 30 (and

Ep 44: Zach Swinehart – Running Your Business While Traveling The World Read More »

How To: Write A Powerful USP

Ep 39: Ross O’Lochlainn – Write A Powerful USP

Kevin’s special guest in this episode is Copy Chief member… Ross O’Lochlainn is a former engineer, turned online sales expert, known as the Conversion Engineer. His specialty is identifying what makes things unique and effective in the world of direct response marketing. Visit him at http://conversionengineering.co/ In This Episode [02:30]  The one question your product’s

Ep 39: Ross O’Lochlainn – Write A Powerful USP Read More »

Ep 17: The Truth About Zach Smith

  Share the infographic (embed code): <img src=”//copychief.com/wp-content/uploads/crowdfunding-edited2.png”><a href=”//copychief.com/17-zach-smith”><br /><br /><br /> <p>Source: CopyChief.com</p><br /><br /><br /> <p></a><br /><br /><br /><br />   The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Dan Ludgator writes those badass timestamp bullets. Special thanks to all of you for making this show happen.

Ep 17: The Truth About Zach Smith Read More »

Ep 16 – How To Discover Where You Belong

In This Episode Kevin’s failed career as a 16-year-old construction worker points the way to your true purpose. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results,

Ep 16 – How To Discover Where You Belong Read More »

THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS

PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”

THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
 
100% Secure. We Never Share Your Email

100% Secure. We Never Share Your Email

100% Secure. We Never Share Your Email