TAM

Ep 163: The incredible 6-word writing reframe (with Roy Peter Clark)

     In This Episode I’m fortunate to live in a town, and share a favorite coffee shop, with Roy Peter Clark. If you don’t know, Roy Peter Clark is “America’s Writing Coach”. Best-selling author of Writing Tools (which you can listen to on iTunes for free) and several other ingestible deep dives into our …

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Ep 162: Laura Belgray – The email style that out-converts every other guru in your space

   In This Episode My new favorite email copywriter is Laura Belgray. And, I’m not alone. Laura has been dominating affiliate partner launches, beating out the famous name stalwarts of our industry, by out-converting them in a big way. The best part is that this is not the result of some carefully devised scheme Laura …

Ep 162: Laura Belgray – The email style that out-converts every other guru in your space Read More »

Ep 160: A Smarter Way To Work From Home (with Abbey Woodcock)

   In This Episode The irony of succeeding as a freelancer is that you need relationships. (That’s why Copy Chief’s motto is “Nobody Writes Alone.”) You need support from other freelancers who feel your struggles. You need experienced Pros (who have been where you are) to help you reach the next level. That’s why I’m …

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Ep 159: Marisa Murgatroyd – Hooking Your Customers Into Transforming Their Lives

   In This Episode How many of us buy courses and never complete more than 10% of it? Well, that’s the exact problem Marisa Murgatroyd set out to solve. We’ve all bought courses and programs that sit on our hard drive untouched. So when I met Marisa, I was very impressed by the amount of care …

Ep 159: Marisa Murgatroyd – Hooking Your Customers Into Transforming Their Lives Read More »

Ep 157: Perry Marshall – Fix This Mistake When Using The 80/20 In Your Business

   In This Episode I bet you’ve heard of the Pareto principle before… known as the 80/20 rule. The concept is simple: 80% of your results come from 20% of the activities you do. The surprising part of this principle is how many levels deep it can go… And I quote: “By the 3rd or …

Ep 157: Perry Marshall – Fix This Mistake When Using The 80/20 In Your Business Read More »

Ep 156: How Ryan Levesque is Revolutionizing Direct Response Marketing – Again

   In This Episode I don’t blame you for questioning whether Ryan Levesque is an actual machine. In 3 years he’s taken his ASK Method process for customizing your copy and marketing to dizzying heights. His company was recently ranked #462 on the Inc. 500 list of Fastest Growing Companies in America and named the …

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Ep 155: Tepsii – The “Dynamic Avatar Method” For Writing High-Converting Copy

   In This Episode What do you think sets a pro copywriter apart from a good copywriter? It’s your ability to make your reader FEEL something using your words. When you write copy, you want your ideal buyer to say, “Where do I buy this right now?”… Or, “I feel like you were speaking directly …

Ep 155: Tepsii – The “Dynamic Avatar Method” For Writing High-Converting Copy Read More »

Ep 154: Bond Halbert – Copy Secrets From A Legend In Direct Response

   In This Episode This man needs no introduction. Bond Halbert is the son of the great Gary Halbert, a man who left a giant thumbprint on the direct response industry… If Gary’s name doesn’t sound familiar, he probably the copywriter you started studying when you were starting out. In fact, Gary Halbert was one …

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Ep 152: Michael Hauge – 5 Mistakes of Ordinary Storytellers

   In This Episode What makes the difference between an ordinary story and a powerful story? (For starters, they don’t make the 5 mistakes in this upcoming episode 🙂 The real answer is Emotion, and knowing which parts of the story to use for the biggest impact on the reader. Remember, if your readers don’t …

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Ep 151: Laura Belgray – How To Steal Attention With Strange Copy (Then Keep It With Good Writing)

   In This Episode “I’m going to eat my face now.” That subject line, “I’m going to eat my face now” is the 12th most popular (by open rate) in Laura’s list of her top 33. (You can get a link to them all in the show notes) My favorite interviews are the ones with …

Ep 151: Laura Belgray – How To Steal Attention With Strange Copy (Then Keep It With Good Writing) Read More »

Ep 150: Bushra Azhar – The Reverse Sign Up Method For Building A List of Buyers

   In This Episode The real backbone of your business isn’t just building a list. To make in this cutthroat industry, you’ve got to build a list of buyers. Today, I’ve got Bushra Azhar on the show. When she came into the world of direct response and copywriting, she was already a high-level corporate consultant …

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Ep 149: Jon Stoltzfus – The Most In-Demand Copywriter On The Planet Right Now

   In This Episode Jon Stoltzfus is currently the most in-demand copywriter in the industry. He’s an engineer who loves his work and makes a very comfortable living. He’s also a damn good copywriter. He’s been creating super strong controls in his part-time. He’s about to make the leap into full time copywriting, because when …

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Ep 148: Justin Brooke – How To Make (And Keep) A Bunch Of Money With Cold Traffic Ad Buys

   In This Episode Just hung up the call with Justin Brooke from adskills.com. He’s the most sought-after traffic guy in the game right now. Also one of the best teachers about how to convert on cold traffic, which is the HOLY GRAIL of any marketing business. We went deep into the psychology of winning …

Ep 148: Justin Brooke – How To Make (And Keep) A Bunch Of Money With Cold Traffic Ad Buys Read More »

Ep 147: Mike Morgan – An Introvert’s Path To Copywriting Royalty Status

   In This Episode “I get asked to do these every week and I always say ‘no’ because I hate doing interviews… but with you I feel pretty good.” Truth is before now I didn’t realize Mike Morgan was an extreme introvert. We’ve had some night of gut-busting laughter together hanging out with our friends. …

Ep 147: Mike Morgan – An Introvert’s Path To Copywriting Royalty Status Read More »

Ep 145: Aaron DeHoog – The Invisible Force Behind A 12MM Sales Day

    In This Episode What does it take to break Agora’s single-day record for sales? Not just by a little, either. We’re talking old record: $5 million, and you kick out a TWELVE MILLION DOLLAR DAY. The answer surprised me and I think it will surprise you, too. Especially considering the cut-throat nature of …

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Ep 144: Carline Anglade-Cole – Sex, Drugs and Writing Controls

   In This Episode If you love “copy”, you’re gonna dig this interview with Carline Anglade-Cole. For those who aren’t familiar with this A-List writer, Carline is one of the best direct response copywriters of all time. She’s legendary in the health publication business. Her credits include a slew of controls for publishers like Healthy …

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Ep 143: Tom Breeze – How To Capture YouTube Viewers Before They “Skip” Your Ad

   In This Episode “YouTube is the place where the world goes to watch a video. Right now, the standard experience is we press play… and a completely irrelevant ad pops up on your screen.” Tom said during our interview. “The secret to effective YouTube advertising is giving your viewer a great experience… so they …

Ep 143: Tom Breeze – How To Capture YouTube Viewers Before They “Skip” Your Ad Read More »

Ep 142: Andrew Lermsider – 5 Easy Fixes That Instantly Boost Revenue on Your Website

   In This Episode Most businesses make the mistake of handing the marketing reigns over to technology. And they chase the latest and greatest “shiny tools” thinking it’ll move their profit needle. Reality is, this is one of the biggest sales killers in your business… and the fastest way to burn your budget without boosting …

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Ep 141: Justin Blackman – What Justin Learned Writing 100 Headlines A Day (For 100 Days)

   In This Episode “I was doing a hot seat at a mastermind group to figure out what niche to write for as a copywriter. And someone goes: ‘Why don’t you write 100 headlines a day for 100 days?’” Justin said during our interview. “Truth is… I was too dumb at the time to say …

Ep 141: Justin Blackman – What Justin Learned Writing 100 Headlines A Day (For 100 Days) Read More »

[TAM] Ep 140: Elin Marie – Elin’s Ten Step Control-Beating Copy Process

   In This Episode Reality is, copywriting IS research. Any veteran copywriter will tell you they spend more than half a project’s time just on research. It’s where you’ll stumble upon all the juicy hooks, BIG ideas, and bold angles you need for a successful promo. So it’s no surprise top writers make research a …

[TAM] Ep 140: Elin Marie – Elin’s Ten Step Control-Beating Copy Process Read More »

[TAM] Ep 139: My Best Advice For Freelancers

   In This Episode “The reason people wanna become freelancers is we’re rebels, man. We’re outcasts… we don’t really fit into a regular job structure.” We’re doing something new this episode. There’s no guest! It’s a “one-sided” conversation plucked out of a previous interview I did about freelancing. As you already know, the freelancer’s journey …

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Ep 138: Erik Stafford – Attention-Grabbing Design Secrets That’ll Beef Up Your Sales Message

   In This Episode “For the longest time… it was always about the copy. But things are changing.” Erik said during our interview. “Right now, 65% of people are visual learners. So you’ve gotta start paying attention to that stuff. Most businesses completely overlook that.” My guest today is design specialist Erik Stafford. Erik helps …

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Ep 137: Susan Berkley – Sharpen Your “Spoken Image” With The Industry’s Top Voice Coach

   In This Episode Believe it or not, within seconds of hearing you speak… your prospects form lasting impressions about YOU and your business based on the sound of your voice. Your spoken image is a BIG part of your brand. This is why some of the best marketers and salespeople hone their rapport-building voice. …

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Ep 136: Hollis Carter – From Rafting Guide To Top Level Biz Consultant

   In This Episode “What’s really special about this is that there is NO model,” Hollis said during our interview. “All the stuff we’ve done before in direct response follows someone’s system or formula. It always felt too systematic.” Former rafting guide turned Baby Bath Water Institute co-founder Hollis Carter joins me on the show. …

Ep 136: Hollis Carter – From Rafting Guide To Top Level Biz Consultant Read More »

Ep 135: Marketing Masters Highlights with John Carlton, Todd Brown and Joe Schriefer

   In This Episode We’re only a week away from our first ever Copy Chief Live event. On top of some of the most prolific copywriters sharing the secrets behind their most successful campaigns… … we’ve also got top-of-the-heap marketers gracing the stage and sharing insider tactics that’ll multiply your sales faster than you ever …

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Ep 134: Copywriting Legends Highlights with Henry Bingaman, Marcella Allison and Parris Lampropoulos

   In This Episode We’re doing something a little different for this week’s episode. As you may know, our first ever Copy Chief Live event is just around the corner. And we’ve got some of the most accomplished and respected copywriters and marketers in the game taking the podium… … and sharing insider secrets and …

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Ep 133: John Forde – Great Leads and Learning From Losers With Agora’s Top Freelancer

   In This Episode “Copywriting isn’t exactly a writing gig…” John said to me during our interview. “Once you start thinking of it as just ‘writing ads’… you risk writing stuff that sounds good… but isn’t persuasive.” Former $15/hour article writer turned prolific copywriter John Forde joins me on the show today. John is one …

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Ep 132: Marcella Allison – Why Women Need to Band Together in a Testosterone-Fueled Business World

   In This Episode “This isn’t about burning bras and marching on Washington.  This is about empowering more women to step up and share their knowledge and experience with the world.” Marcella said during our interview. “If you want more women on the stage, don’t wait for a man to ask you to speak… build …

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Ep 131: Marc Gutman – Better Storytelling From The Guy Oliver Stone Trusted To Find The Best Ones

   In This Episode Today, If you want to grab someone’s attention… it’s no longer enough to just tell a compelling story. You’ve also got to get specific. Most stories fall flat because we’re afraid of diving deep and getting specific in our tales. Reality is, that’s exactly what you must do to tap into …

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Ep 130: Mark Ford – Hard Lessons From The Most Interesting Man In Direct Response

   In This Episode “The most common problem with people giving marketing advice today is they’re focusing on offering a 12% lift in conversions here, or 16% there…” Mark said to me during our interview. “What I teach is that this is BS. You’re wasting your time trying to build your business with small increments …

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Ep 129: Taylor Welch – The Business-Boosting Power Of Humor And Personality

   In This Episode Here’s the thing: Overwhelm is the #1 business killer for even top entrepreneurs and marketers. There’s too much you CAN do at any point in time… … so it’s easy to fall prey to the “long to-do list” trap, and neglect the critical stuff that actually multiplies your income. So… how …

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Ep128: Kris Reid – The Overlooked Selling Power Of Search Rankings

   In This Episode Reality is, search ranking remains one of the cheapest, most powerful ways to get organic traffic to your site. Most business owners and marketers make the mistake of splurging on websites with all the expensive bells and whistles… … and neglect the selling power of SEO. (90% plus of websites today …

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Ep 127: Bedros Keuilian – The “Cockweed” Mindset For Rock-Solid Success

   In This Episode Here’s the thing: today you can pass so much MORE emotion to your prospects using a short 1-min video, than a bunch of pictures and text… … and when you can show RESULTS quickly─with case studies and narration─you have the power to indoctrinate prospects into buyers, fast. So, how do you …

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Ep 126: Damian Lanfranchi – The Secret To An Entrepreneurial Life That’ll Never Pass You By

   In This Episode “I wanted to wake up everyday excited to start my day, but everyone I worked with was just waiting for Friday to come…” Damian said to me during our interview. “I never wanted to be one of those people who say ‘oh well, life just flies by doesn’t it?…’” My guest …

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Ep 125: John Romaniello – Leapfrogging Your Competition With Superior Writing Chops

   In This Episode Here’s an indisputable truth… Honing your writing chops is the fastest way to set yourself apart in a crowded market. In fact, just by being a BETTER writer than your competition, you’ll leapfrog your rivals and build a loyal following faster than you imagined possible. So… how do you sharpen your …

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Ep 124: Joe Schriefer – How Agora Financial Will Generate $170M This Year (And Why Joe Wants You To Be Their New Copywriter)

   In This Episode The most important thing in marketing today is emotion. If you don’t stir enough emotion in your prospect, your message is as good as dead. One of the most powerful ways to hit the emotional hot buttons of your buyers is coming up with fresh, new, even dangerous ideas worth testing. …

Ep 124: Joe Schriefer – How Agora Financial Will Generate $170M This Year (And Why Joe Wants You To Be Their New Copywriter) Read More »

Ep 123: Wesley Donehue – Business-Boosting Lessons From The Cut-Throat World Of Crisis Communication

   In This Episode Your audience craves transparency and authenticity more than ever. In fact, you’re more likely to hit your buyer’s emotional hot buttons shooting a real, raw video straight from your iPhone… … than splurging on a big budget production from some high-end agency. And the game is changing so fast, even political …

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Ep 120: Todd Brown – The E5 Method for Marketing The Big Idea

   In This Episode Here’s the reality: if the ONE thing distinguishing your business from the other guy is that “you’re better at it”… … it’s only a matter of time before you’re dead in the water, unless you quickly get hip to the single biggest profit multiplier for your business today. In fact—your sales …

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Ep 119: Anna Selby – The “Dream 50 Secret” To Conquering Social

   In This Episode My guest today is social media specialist Anna Selby. She helps clients market their businesses and grow their audiences on social media. She has also worked with top-of-the-heap entrepreneur Gary Vaynerchuk. “I was like the Black Sheep Kanye West of Real Estate…” Anna said, laughing during our interview. “I had an …

Ep 119: Anna Selby – The “Dream 50 Secret” To Conquering Social Read More »

Ep 118: Roy Furr – The PAISA Framework For Writing Rock-Solid Financial Controls

   In This Episode “We talk a lot about entering the conversation already going on in your prospect’s head… but what does that really mean?” Roy said during our interview. My guest today is top copywriter Roy Furr. He has written control-busting copy for the likes of Bill Bonner and Mark Ford at Agora. Roy …

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Ep 117: Perry Marshall – The “Homer Simpson Trick” For Attracting Your Perfect Prospect

   In This Episode “I’ve never had a conversation quite like this before…” Perry said to me as we wrapped up the interview. “This was not the standard set of canned answers…” My guest today is a decorated veteran of internet marketing who has been in the game since 2003. Former engineer turned marketing consultant …

Ep 117: Perry Marshall – The “Homer Simpson Trick” For Attracting Your Perfect Prospect Read More »

Ep 116: Will Hoekenga – The 5 Deadliest Email Sins

   In This Episode “Marketers today rely too much on emotion…” Will said during our interview. “The competition for your prospect’s inbox is fierce… so you absolutely must give your customers a reason to stay with you.” My guest today is copywriter and email wizard Will Hoekenga. He helps clients multiply sales with his knack …

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Ep 113: Jim Breuer – How The Former SNL Star Revived His Career With Social Media

   In This Episode “I’m addicted to murdering on stage… I want to hurt you,” Jim said in our interview. “Once I fell in love with doing this again and discovered my real mission, I became unstoppable.” My guest today is stand-up comedian Jim Breuer. He’s famous for co-starring with Dave Chappelle in “Half-Baked” and …

Ep 113: Jim Breuer – How The Former SNL Star Revived His Career With Social Media Read More »

Ep 112: Sean McCabe – The Truth About Monetizing Your Passion, Risk-free

   In This Episode “I posted my lettering work for two years and no one even bothered to look…” Sean said during our interview. Sean McCabe started out cleaning windows―almost getting himself killed in the process―and repairing computers to pay the bills. When he wasn’t working, he was completely immersed in his love for hand …

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Ep 111: Terry Dean – The Truth About The Selling Power Of List Indoctrination

   In This Episode “I was going door-to-door trying to sell satellite dishes to the Amish… I sold a grand total of zero…” Terry told me during our interview. Introverted, stuck delivering pizzas for $8 an hour, and bombing hard in belly-to-belly sales… … Terry Dean turned it all around and is now flourishing in …

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Ep 110: Jesse Elder – The Truth About Having Nothing To Prove And Nothing To Hide

   In This Episode “I got hooked up to this brain machine… and the doctor said that in 75,000 sessions, he’d only ever seen one other person with brain waves like mine…” Jesse told me during our interview. Even though he’s been a personal mentor and close ally for years, I’m always on the edge …

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“Best Of” Episode 48: Ivan Misner – Billion Dollar Networking

   In This Episode If you’re not hip to Ivan Misner and his incredible entrepreneur-connecting group called BNI, then buckle up for an inspiring ride. Get your head around these numbers… 7200 meetings worldwide 190,000 members $8.6 Billion in revenue via shared leads for members All in 2016! The secret? As Dr. Misner explains in …

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Ep 107: Kim Schwalm – Consistently Beating Control Ads

   In This Episode Kim Krauss Schwalm is the perfect follow-up to Clayton Makepeace’s copywriting masterclass. Kim is a top-level copywriter Brian Kurtz couldn’t hire fast enough to work for Boardroom… … where she became the first ever female copywriter to beat one of their controls (her first Boardroom project out-performed a 7-year Parris Lampropoulos …

Ep 107: Kim Schwalm – Consistently Beating Control Ads Read More »

Ep 106: Clayton Makepeace – Selling on Emotion ($1.5 Billion Worth!)

   In This Episode Clayton Makepeace is the mind behind ads that sold a Billion and a half dollars worth of products in the health and financial markets. There aren’t many copywriters alive who can bring a whopping four decades of in-the-trenches experience to the table. So naturally, Makepeace is also one of the most …

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Ep 105: James Schramko – “Reprogramming” Your Brain For Success

   In This Episode Imagine reading what your babysitter thought of you when you were 4-years-old. Would it foreshadow the persona you are now, or would you be shocked at what you read? James Schramko, founder of SuperFastBusiness.com, is known for taking entrepreneurs under his wing and showing them the amazing world of “wealthification“. As …

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Ep 104: Frank Kern – Becoming The “Rolling Stones Of Marketing” (Then Quitting The Band)

   In This Episode “I’ve only done like three podcast interviews…” Frank told me just before rolled tape. I knew right then this would be extra juicy, and I wasn’t disappointed. If you’ve been around marketing for more than a hot minute, you know the legend of Frank Kern. He pioneered online video as we …

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Ep 103: Marcella Allison – The Truth About Speaking Your Customer’s Language

   In This Episode Today you’re in for a treat. My guest is Marcella Allison and she’s the perfect guest to follow two epic episodes with Parris Lampropoulos. Why? Because she is one of the few writers that top-of-the-heap A-Listers including Parris, and David Deutsch look to team with first when it’s time to beat …

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Ep 102: Parris Lampropoulos – Next-Level Persuasive Copywriting Pt. 2

   In This Episode If you missed Part 1 of the rare interview with Parris Lampropoulos listen to that first for the full context of the interview and to get the backstory about the bullets (edited by Parris) that accompany these episodes. Enjoy Pt 2 right here. Can’t Miss Moments: 4:30 – Why most people …

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Ep 101: Parris Lampropoulos – Next-Level Persuasive Copywriting Pt. 1

   In This Episode Parris Lampropoulos is universally regarded as one of the best living copywriters. He’s a face on Brian Kurtz “Mount Rushmore of Copywriters” for the record number of control ads and revenue generated at Boardroom. His list of winners is mind-boggling. Parris credits his incredible success solely on the bullets in his …

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Ep 99: John Carlton – The One Skill Every Copywriter Must Master

   In This Episode A long overdue episode with the world’s most ripped off and respected copywriter alive, John Carlton. I’ve had the privilege of hosting a podcast with John called Psych Insights For Modern Marketers. It’s an amazing show that I describe as “hosting John’s brain”. Listeners of the show can’t get enough, and …

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Ep 98: Dan Kuschell – 1% Incremental Changes That Scale Your Profits

   In This Episode Dan Kuschell grew up in Detroit’s inner city without any natural business skills. He knew his parents did the best they could with what they had, but after watching his dad get laid off from 9 different jobs, he became determined to control his own fate. Dan was gifted with athletic …

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Ep 97: Scott Haines – Shortcutting Your Way To High Converting Copy

   In This Episode NOTE: Sadly, one week after this episode published, Scott Haines suffered a stroke on Christmas day and did not recover. He passed away on January 11th 2017, surrounded by friends and family in Tulsa, OK. This was his last interview. Another exciting episode for Truth About Marketing with a copywriting great, …

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Ep 96: Jenny Thompson – Using “Sticker Shock” To Double Your Sales

   In This Episode My guest today is Jenny Thompson, a brilliant marketer and fierce proponent of higher conversions. Jenny started working as a marketing manager with Agora Inc. back in 1996, and within her first 3 years, she successfully tripled profits for the Oxford Club. Then she began a new career in New Market …

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Ep 95: Ron Lynch – Using TV to Sell $4 Billion In Consumer Goods

   In This Episode Ron is an infomercial and digital direct marketing giant, credited with launching big brands like Silk’n Beauty®, Samsung North America®, and the viral GoPro® “Be a hero” campaign. To date, his work has generated over $4 billion in sales. Ron has an incredibly deep understanding of what makes a product sell. …

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Ep 94: Ryan Lee – Earning The Trust Of Your Tribe 15 Minutes At A Time

   In This Episode Proud to have my good friend (and repeat guest of TAM) Ryan Lee on today’s episode. I have to admit, I’m always blown away by the incredible amount of value Ryan delivers… If you don’t know Ryan, he’s the founder over at Freedym, where entrepreneurs learn how to build a lifestyle …

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Ep 92: Eric Wong – Winning The Sale By Thinking One Step Ahead

   In This Episode Jamming out today with my man Eric Wong. Eric is a martial artist, fitness marketer, and an innovative, forward thinking marketer. He runs Power Dojo, where he teaches you how to improve your flexibility, strength, and power. Eric is a true marketer who is always testing and optimizing for results. In …

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Ep 91: Charles Kirkland – Turning One Dollar Into Three

   In This Episode Charles Kirkland is co-founder of Media Buyers Association, a community of entrepreneurs who are focused on growth through quality, paid traffic. Charles, as you’ll soon discover, is passionate about helping and teaching people exactly how to make paid traffic convert. He’s an expert in recognizing patterns that most people don’t see …

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Ep 89: Joanna Wiebe – Saying “Yes” When It Scares You Most

   In This Episode Today, I’m glad to have Joanna Wiebe with us. We’re going head first into freelancing to find out what makes freelancers successful (and what holds others back)… You may know Joanna as the woman behind CopyHackers.com. She’s a passionate copywriter who created this site to help copywriters and freelancers build their …

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Episode 88 – The Truth About Attracting Buyers To Your Website with Jon Morrow

   In This Episode My guest today is Jon Morrow. Jon writes blog posts that get MILLIONS of visits. His readers hang on his every word… and he’ll be the first to tell you, none of that means a thing if you’re not attracting BUYERS to your blog. A little background on Jon… When Jon …

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Ep 87: David Garfinkel – Brainstorming Great Hooks

   In This Episode David Garfinkel is a living legend in copywriting. Also known as the “world’s best copywriting coach,” David works exclusively with seasoned copywriters and direct response companies. He’s the coach that modern day copywriters like Chris Haddad and Million Dollar Mike Morgan credit with their development. David also wrote two best-selling books …

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Ep 85: Taylor Welch- Making A Million Bucks By Becoming Scarce

   In This Episode Great to have my friend (and a marketing superstar) Taylor Welch on today’s episode. He’s living proof of someone who went from hand-copying ads to landing his first client. He got his first experience in marketing working for his wife’s salon business, took off running with client work, and quit his …

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Ep 82: Dean Jackson – Compelling, Not Convincing

   In This Episode We’re proud to welcome back Dean Jackson, our first ever guest, as our first repeat guest at TAM. Dean’s philosophy and teachings about marketing have made him a true celebrity in the industry. He is friend and “speed dial” consultant to the business elite, including Tony Robbins, Peter Diamandis, Ariana Huffington and …

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Ep 81: Nicky Roche – New Rules of Marketing in the 21st Century

   In This Episode Nicky Roche is a bit of a rare bird. She’s got no less than 3 science degrees under her belt, plus 25 years of senior management experience at some of the biggest multinational corporations on the planet like Unilever and Coca-Cola. A transplant from her native South Africa to the beautiful …

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Ep 80: Julia Lundstrom – Dating The FBI’s Most Wanted Bank Robber

   In This Episode Before becoming a CEO, Julia Lundstrom hit rock bottom when she discovered the love of her life was on the FBI’s Most Wanted list. Things spiraled downhill from there. She drank heavily to cope with the pain. When that didn’t work, she resorted to workaholism. Ironically, Julia’s obsession with work finally …

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Ep 77: Jim Harshaw – The Truth About Teaching Your Kids To Fail

   In This Episode When was the last time you felt like you weren’t living up to your potential? For many of us, it was just this morning. When Jim Harshaw retired from his career as a NCAA wrestling champion, he struggled to transition back into the “real world.” He couldn’t shake the feeling that …

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Ep 76: Will Hamilton – Why Asking Good Questions Sells A Lot Of “Fuzzy Yellow Balls”

   In This Episode At 25, Will Hamilton turned down an opportunity to work inside the famous Beltway. His reason? So he could start a tennis website in his parent’s basement, using a brand name that sounds dangerously similar to an “adults only” site — Fuzzy Yellow Balls. Will started out creating videos to teach people …

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Ep 72: Gail Jessen – The Truth About Living Where The Story Takes You

   In This Episode Before starting her popular website, A Series Of Adventures in August 2015 (and still going strong), Gail was “blindly” following other people’s rules… She got good grades, went to college, found a job, and continued checking off a list of accomplishments that didn’t matter to her.   Gail opens up about …

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Ep 70: Craig Ballantyne – The Truth About Your Perfect Day

     Grab your copy of the Perfect Day Formula here In This Episode If you don’t already know Craig Ballantyne, he’s a fitness trainer, business coach, and publisher of the popular newsletter Early to Rise. His mission is to transform the lives of 10 million people by teaching them how to build wealth, improve their …

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Ep 68: Will Hoekenga – The Truth About The Copywriting Hierarchy Of Needs

   In This Episode 0.10 – Freelancing SECRET! Visit this one site to become booked solid as a go-to authority instead of cold-calling tire-kicking prospects. 7.00 – How to exploit Will’s “Copy Hierarchy of Needs” to increase conversions without spending more on copy lessons and freelancers. 9.00 – The question every business MUST ask to …

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Ep 67: Dave Munson – Training Thieves To Steal Your Work

   In This Episode 2.59 – Why Dave made an “educational” video teaching knock-off artists how to rip off his designs (and how the video’s 500,000 YouTube views became a viral marketing bonanza…) 6.35 – Turning near-tragedy into a bonding story – hear how an attempt on Dave’s life in Mexico turned into a killer …

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Ep 63: Alexi Panos – Letting Go and Getting Raw

In This Episode 2.53 – Alexi’s “one-two-punch of awesomeness” for creating life changing transformations. (She stumbled on to this gem after quitting the rock star life and becoming a bartender) 9.57 – The “Reese Witherspoon” incident that forced Alexi out of her television career and into sharing uplifting videos… and how it snowballed into a …

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Ep 60: Jon Nastor – Asking The Best Questions

In This Episode 1.24 The one thing you must do to engage in deep conversations about business…(Hint: It’s not just hitting up business savvy friends.) 2.56 Jon’s accidental discovery after interviewing his first 30 guests, how it grew his business, AND why applying this to your business could yield the same results… 5.50 Why Jon’s …

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Ep 56: Melanie Saladino – How To Write For The 9 Buyer Types

In This Episode 1:35: The copywriting cardinal rule for all marketers (and why failing to heed it is costing you a big ol’ pile of money). 3:05: How Melanie discovered an obscure book that helped her build a “no fail” system for capturing the hearts and minds of only the perfect customers. 6:00: What thousands …

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Ep 54: Brian Kurtz – Becoming A Million Dollar Copywriter

In This Episode Brian Kurtz joins Kevin to discuss the controversy around how freelance copywriters and business owners work together. Brian’s recent article, The Next Million Dollar Copywriter, created a lot of talk in direct response circles about the problems with how companies have been hiring and compensating freelance copywriters. Companies want teams of full-timers …

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Episode 52 - The Feminine Fueled Future of Marketing with Sacha Lalla

Ep 52: Sacha Lalla – The Feminine Fueled Future of Marketing with

In This Episode 3.31 – Do you dream of turning your passion into a business? Sacha did. Then her passion fizzled and her business died… how answering this one question first, could have prevented a $30,000 passion business disaster 4.15 – When it’s ok to regroup and get a job after failing as an entrepreneur. …

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The Truth About Tyler Bramlett

Ep 50 – Tyler Bramlett: The Truth About Overcoming Disaster And Winning Big

In This Episode 6:40 Why customers actually hate it when you over-deliver on the product (so you may as well launch the thing already). Tyler calls this his $30,000 mistake… 9:30 How to jump into a competitive market like health and fitness, AND get your competition to start promoting your products… 12:17 Three of Tyler’s most successful …

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How To: Offer Discounts Without Devaluing Your Stuff

Ep 49: How to Offer Discounts Without Devaluing Your Stuff

In This Episode Kevin sets the record straight on when you should and shouldn’t discount your products and services. The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. [podcast_optin]   Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or …

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The Truth About Ivan Misner

Ep 48: Ivan Misner – Billion Dollar Networking

In This Episode 2:15 Ivan’s $8 Billion Success Story: how his 190,000 member networking group produced more shared revenue than a small European country in ONE YEAR. (Not a metaphor — this actually happened!) 3:05 Ivan’s secret to success: It’s not what you know, it’s how well you apply it. (This tiny tweak is all that separates …

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Ep 46: Yuri Elkaim – Authentic Marketing

In This Episode 2.43 – How Yuri’s obsession with simplicity fuels his 20 year success in the cut-throat health niche… PLUS, the three tools that strip complexity from any marketing content you create… 5.32 – Why Yuri’s blog titles so damn irresistible (Kevin exposes Yuri’s simple tactics to create insatiable curiosity)… 6.59 – The “A-Ha!” …

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Ep 45: How To Stay Current in The Information Age

  In This Episode Kevin reveals why “keeping it real” is a must in the new marketing landscape.   The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Special thanks to all of you for making this show happen. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and …

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Ep 44: Zach Swinehart – Running Your Business While Traveling The World

In This Episode 2:53 – Zach’s amazing journey from solo web designer, to grinding it out at a day job, and now finally living the live anywhere “Internet lifestyle” everyone talks about but rarely ever achieves… 4:31 – Clueless about what to do with your life? The advice Kevin gives to anyone under 30 (and …

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The Truth About Marketing - How To Grow A Red-Hot Freelance Biz

Ep 41: How To Grow A Red Hot Freelance Biz (While Raising 5 Kids)

In This Episode 04:57 – What all copywriters must keep in mind when choosing a niche to write for (and one word that will murder the credibility of your copy) 06:46 – The single most costly mistake freelancers make when setting their rates (this can only lead to frustration, burnout, and regret) 09:53 – How …

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How To: Write A Powerful USP

Ep 39: Ross O’Lochlainn – Write A Powerful USP

Kevin’s special guest in this episode is Copy Chief member… Ross O’Lochlainn is a former engineer, turned online sales expert, known as the Conversion Engineer. His specialty is identifying what makes things unique and effective in the world of direct response marketing. Visit him at http://conversionengineering.co/ In This Episode [02:30]  The one question your product’s …

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Ep 32: How To Discover Backwards

In This Episode Kevin reminds us about the importance of trusting our individual uniqueness. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to …

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Ep 30: How To Embrace A Beginners Mindset

In This Episode Kevin reminds us about the importance of getting outside our comfort zones not only to boost self-esteem, but also give us fresh and creative ideas for business. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results …

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Ep 24: How To Expand Your Marketing Reality

In This Episode In this episode, Kevin talks about how the best marketers stand out from the crowd by leaving their comfort zones and immersing themselves with other people’s realities. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results …

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The Truth About Marketing: 20 - How To Double Your Fee Overnight

Ep 22: How To Double Your Fee Overnight

In This Episode Kevin talks about the importance of giving yourself permission to get paid what you’re really worth. Mentioned Resources [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples …

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Ep 18: How To Impress Michael Jordan

In This Episode Through a celebrity encounter gone wrong, Kevin discovers that he (and you) are already “like Mike.” Mentioned Resources If Michael Jordan Wants To Be Your Fan—Let Him. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be …

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Ep 17: The Truth About Zach Smith

  Share the infographic (embed code): <img src=”//copychief.com/wp-content/uploads/crowdfunding-edited2.png”><a href=”//copychief.com/17-zach-smith”><br /><br /><br /> <p>Source: CopyChief.com</p><br /><br /><br /> <p></a><br /><br /><br /><br />   The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Dan Ludgator writes those badass timestamp bullets. Special thanks to all of you for making this show happen. …

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Ep 16 – How To Discover Where You Belong

In This Episode Kevin’s failed career as a 16-year-old construction worker points the way to your true purpose. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, …

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Ep 15: The Truth About Andre Chaperon

In This Episode 02:59 – The launch campaign Andre created on a hunch that outperformed his wildest expectations 05:05 – How Andre channeled his early trials and tribulations in marketing into one of his most profitable campaigns (it’s bringing in new customers to this day) 06:20 – A simple way to find what knocked your customers off the fence and triggered …

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The Truth About Marketing - Episode 8 - How To Define Your Bat Signal Talent

Ep 8 – How To Define Your Bat Signal Talent

  [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone …

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The Truth About Marketing - Episode 1 - The Truth About Dean Jackson

Ep 1: The Truth About Dean Jackson

  In This Episode 2:05 – The truth about Dean’s love affair with marketing 03:02 – Why your marketing shouldn’t cost money 04:28 – The amazing results of a simple headline conceived during Dean’s first “Breakthrough Blueprint” mastermind  (the ad is still running hot today). 05:39 – 3 Dean Jackson mantras every marketers should stick up on their …

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