In This Episode

01:10 – Where the best copywriters used to hang out on Friday nights (often ’til 4am)… and the one big takeaways Kevin and Colin took from those experiences…

05:30 – How Colin grew his private facebook group from just 12 guys… into a 14,000-member strong juggernaut

13:17 – The war on “bad language” in sales copy and the famous internet battle hashed out between Colin and a famous copywriter (which side of the fence are you on?)

17:25 – The brain-dead simple way to communicate with authenticity (once you know this it’ll be easy!)

23:18 – What your audience REALLY wants from you… (Hint: It’s not information — they can find that anywhere on the internet)

26:30 – The Lazy Man’s Product Creation Method — how Colin cranks out brand-new products in just a couple hours

27:20 – How Colin profits from the tiny donations he makes to snakeoil Televangelists

30:22 – How Colin gets PAID to learn… and why it incentivizes him to study far more deeply than he would have otherwise

35:26 – When being the “sherpa” can be far more valuable to your audience than being the “guru”

42:28 – Why Colin will thrive in a post-apocalyptic world… and his most-coveted secret to starting a cult of die-hard followers

Resources Mentioned

The Cult of Copy (Facebook Group)

The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Dan Ludgator writes those badass timestamp bullets. Special thanks to all of you for making this show happen.