In This Episode
00.35: Kevin introduces Elin, one of the elite few writers he recommends without hesitation, and how she accidentally invented a new way to write copy so it flows effortlessly from your fingertips like water.
2.05: “I feel like you picked me up and took me there!” Elin shares her secret to writing copy that “just sings” and makes prospects reading it feel like kids again. (Bonus: it’s fun for the writer,too.)
6.15: “As copywriters, we have to sneak up on our prospects.” A recent Harvard study reveals how modern marketing is killing people’s interest in you (and how to reignite it so you’re suddenly the popular girl in the bar again.)
7.15: “We feel like we’ve heard it all before… what we want is to be swept away.” Elin lays down some hard truth about the deadly sins of overselling.
8.10: How to build solid relationships with your customers, and ensure they get what they need… and ONLY when they need it.
10.00: “People don’t like the scent of being sold to … even if they’re looking to buy!” How to weave an offer into the story without the bone-jarring transition of a pitch.
11.00: The big reveal: Elin shares the actual conversion numbers her new storytelling strategy netted her client. (Kevin suddenly realizes why Elin’s client refuses to give her name to anyone).
17.30: The only gunfight where the bullets never win (but the story always does): Elin leads us through the script that is converting a consistent 9% while completely ignoring traditional copy elements like bullets and headlines.
24.00: How to stop scaring the pants off your prospects and avoid shaking them down for money in a sales letter. (With Elin’s method, you’ll only give them exactly what they need, and it’ll be so much fun that they’ll thank you!)
25.30: Why storytelling works for all products across all industries, and makes it so much easier to do a 180 on your sales hook at a second’s notice.
Bullets written by Caroylnn Ananion, you can reach her at http://cananian.com/
Elin’s site: The Write Effect
Elin’s article about Dreamweaver Copy