In This Episode Kevin Rogers and Max Hamm share mindset tips from the greats, how to “re-invent” your persona, and how to turn your jokes up a notch. Resources Get the 4 P’s here Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or …
In This Episode “The most common problem with people giving marketing advice today is they’re focusing on offering a 12% lift in conversions here, or 16% there…” Mark said to me during our interview. “What I teach is that this is BS. You’re wasting your time trying to build your business with small increments …
Ep 130: Mark Ford – Hard Lessons From The Most Interesting Man In Direct Response Read More »
In This Episode So now that you know the 4 P’s and how to construct an emotional punchline, where do you use this? Listen in for some real life examples of humor in marketing… Resources Get the 4 P’s here Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any …
In This Episode Here’s an undeniable marketing truth: Email remains one of the most powerful ways to sell your product or service today… no matter your market. In fact—you can even sell expensive, high-end physical products to skeptical customers who demand first-class craftsmanship with just email… if you do it right. So… how can …
Ep 70: Selling A Million Bucks In Guns Through Email (What Bob Learned) with Bob Conroy Read More »
In This Episode Here’s the thing: Overwhelm is the #1 business killer for even top entrepreneurs and marketers. There’s too much you CAN do at any point in time… … so it’s easy to fall prey to the “long to-do list” trap, and neglect the critical stuff that actually multiplies your income. So… how …
Ep 129: Taylor Welch – The Business-Boosting Power Of Humor And Personality Read More »
In This Episode Reality is, it’s now tougher than ever to attract donations. Seems like everyone has a GoFundMe page these days… … making it hard to stand out and pull-in some bucks for your cause. So… what can you do to get more eyeballs on your donation page… and attract more difference-making cash …
Ep 69: The Secret To Attracting Difference-Making Donations with Abbey Woodcock Read More »
In This Episode Reality is, search ranking remains one of the cheapest, most powerful ways to get organic traffic to your site. Most business owners and marketers make the mistake of splurging on websites with all the expensive bells and whistles… … and neglect the selling power of SEO. (90% plus of websites today …
Ep128: Kris Reid – The Overlooked Selling Power Of Search Rankings Read More »
In This Episode The reality is, most marketers make bold promises they can’t really keep… and they do it without thinking about the severity of the prospect’s situation. If you’re in this game for the long haul… you’ve got to take responsibility for how your content, product, or service will impact someone’s life. Thing …
Ep 68: Tjark Hartmann’s Journey From Freelancer To Product Creator Read More »
In This Episode Here’s the thing: today you can pass so much MORE emotion to your prospects using a short 1-min video, than a bunch of pictures and text… … and when you can show RESULTS quickly─with case studies and narration─you have the power to indoctrinate prospects into buyers, fast. So, how do you …
Ep 127: Bedros Keuilian – The “Cockweed” Mindset For Rock-Solid Success Read More »
In This Episode Here’s a marketing truth: When you ask your prospects the right questions, you’ll never wonder what to offer them next. Most business owners and marketers make the mistake of asking the wrong questions… or worse, they ask their prospects complex questions. (Even if you think it’s crystal-clear to you… it’s likely …
In This Episode “I wanted to wake up everyday excited to start my day, but everyone I worked with was just waiting for Friday to come…” Damian said to me during our interview. “I never wanted to be one of those people who say ‘oh well, life just flies by doesn’t it?…’” My guest …
In This Episode Here’s the thing: social media isn’t going anywhere anytime soon. And with over 700 million users per month on Instagram alone… … it’s important you start paying attention to the hidden selling power of this medium. In fact, there’s a lot in common between the strongest sales messages… and the most …
Ep 66: The Hidden Selling Power Of Meme Marketing with Austin Lee Read More »
In This Episode My standard philosophy on “writer’s block” is, if it’s happening, you haven’t done enough research John Carlton taught me this and I’ve found it to be very true. However, there are times when you’ve got a hard deadline looming, or you don’t have the time to dive deep into your topic… …
Ep 65: Beating Back “Writer’s Block” And Finding Your Flow with Angie Colee Read More »
In This Episode Here’s an indisputable truth… Honing your writing chops is the fastest way to set yourself apart in a crowded market. In fact, just by being a BETTER writer than your competition, you’ll leapfrog your rivals and build a loyal following faster than you imagined possible. So… how do you sharpen your …
Ep 125: John Romaniello – Leapfrogging Your Competition With Superior Writing Chops Read More »
In This Episode The over 55 market boasts over 750 Billion dollars in spending power. Today I’ve got Julie Luedtke on the show. Julie is 72, just ran a 10K (6 miles) charity event… … and is on a MISSION helping people over 55 get fit, and live life with a passion that gives …
In This Episode The most important thing in marketing today is emotion. If you don’t stir enough emotion in your prospect, your message is as good as dead. One of the most powerful ways to hit the emotional hot buttons of your buyers is coming up with fresh, new, even dangerous ideas worth testing. …
In This Episode Smooth writing and a great story are useless if you don’t tie ’em into your promotion. One of the biggest mistakes even top copywriters make is losing themselves in the writing and forgetting the purpose of the ad. And if your visual language doesn’t fit the promo like a glove, you’ll …
Ep 63: How To Write Visually and Spring Your Sales Copy to Life with Henry Bingaman Read More »
In This Episode Your audience craves transparency and authenticity more than ever. In fact, you’re more likely to hit your buyer’s emotional hot buttons shooting a real, raw video straight from your iPhone… … than splurging on a big budget production from some high-end agency. And the game is changing so fast, even political …
In This Episode I gave her the nickname, The Indoctrinatrix for a good reason; she’s really good at helping you draw in your best prospects and then dominating the market. See, most marketers and business owners fail to indoctrinate prospects the right way… … and just because something is crystal clear to you, it …
In This Episode What can you learn about storytelling from the guys that Hollywood stars (like Will Smith) rely on to help them get it right? Stupid question, I know. Thing about story is… It usually sounds better in our heads than it does in our reader’s head. So it’s easy to wander down …
Ep 122: Michael Hauge – Story Secrets Of A Hollywood Script Doctor Read More »
In This Episode One of the biggest mistakes marketers and copywriters make is assuming the prospect will read your entire message. They won’t. In fact, most readers are LOOKING for that one paragraph that gives them the perfect excuse to click away and forget all about you. So… how do you make sure you’ve …
In This Episode I remember it clearly… Sitting on my back porch, scrolling through emails on my mobile phone, when I saw Jon’s email. I get a lot of messages from people who want to be on this podcast. In this episode you’ll learn why I ignore most of them, and why Jon’s was …
Ep 121: Jon Buchan – How To Reach Important People With Humor Read More »
In This Episode “Scope creep” IS an illness in this industry… and right now, you’re likely getting taken for a ride by “well-meaning” clients, who aren’t even aware how devastating this is for a freelancer. So… how do you rid yourself of “scope creep”, without ruining your relationships with clients? Copywriter Dean Edelson returns …
Ep 60: How to avoid “scope creep” in copy projects with Dean Edelson Read More »
In This Episode Here’s the reality: if the ONE thing distinguishing your business from the other guy is that “you’re better at it”… … it’s only a matter of time before you’re dead in the water, unless you quickly get hip to the single biggest profit multiplier for your business today. In fact—your sales …
Ep 120: Todd Brown – The E5 Method for Marketing The Big Idea Read More »
In This Episode It’s more important than ever to inject persuasive stories into your marketing. In fact, just “telling a story” won’t cut it with today’s attention spans. You’ve got to hook ’em fast… otherwise they’ll click away and buy from someone else. So… how do you tell a story so good that you …
Ep 59: The BAR Method For Addictive Storytelling with Carolynn Ananian Read More »
In This Episode My guest today is social media specialist Anna Selby. She helps clients market their businesses and grow their audiences on social media. She has also worked with top-of-the-heap entrepreneur Gary Vaynerchuk. “I was like the Black Sheep Kanye West of Real Estate…” Anna said, laughing during our interview. “I had an …
Ep 119: Anna Selby – The “Dream 50 Secret” To Conquering Social Read More »
In This Episode As a freelancer, you absolutely must carve out some daily “white space” to recharge your creative battery. Ignore this―like most freelancers do (especially earlier in the game)―and it’ll only be a matter of time before you burnout. So… how do you strike the perfect balance between doing good work and staying …
Ep 58: How Freelancers Jump To The Next Level (Without Burning Out) with Pete Michaels Read More »
In This Episode “We talk a lot about entering the conversation already going on in your prospect’s head… but what does that really mean?” Roy said during our interview. My guest today is top copywriter Roy Furr. He has written control-busting copy for the likes of Bill Bonner and Mark Ford at Agora. Roy …
Ep 118: Roy Furr – The PAISA Framework For Writing Rock-Solid Financial Controls Read More »
In This Episode Here’s the reality: Most of your prospects are seeing the same cut-and-paste emails promoting a product launch… … and it’s because business owners shelve crafting compelling launch copy till it’s too late. This kills your sales. So, how do you quickly inject high-converting emails into your launch without burning your budget? …
Ep 57 – Secrets of a High-Converting Email Affiliate Funnel with Chris Orzechowski Read More »
In This Episode “I’ve never had a conversation quite like this before…” Perry said to me as we wrapped up the interview. “This was not the standard set of canned answers…” My guest today is a decorated veteran of internet marketing who has been in the game since 2003. Former engineer turned marketing consultant …
Ep 117: Perry Marshall – The “Homer Simpson Trick” For Attracting Your Perfect Prospect Read More »
In This Episode Here’s the thing: most product descriptions are a snooze fest… … and you’re likely losing sales by overlooking the power of benefit-packed product descriptions. So… how do you write a compelling product description that forces your prospects to ignore your competition and buy only from you? Today I’ve got e-commerce specialist …
Ep 56 – The Hidden Seductive Power Of Product Descriptions with Angie Colee Read More »
In This Episode “Marketers today rely too much on emotion…” Will said during our interview. “The competition for your prospect’s inbox is fierce… so you absolutely must give your customers a reason to stay with you.” My guest today is copywriter and email wizard Will Hoekenga. He helps clients multiply sales with his knack …
Ep 116: Will Hoekenga – The 5 Deadliest Email Sins Read More »
In This Episode “I could tell my guest was pissed and uncomfortable being there…” Fabienne said in our interview. “At the end of it my guest goes ‘You should have done more research on me before the interview… I could tell you’re not experienced…’” Shy, stiff, and sticking to scripted questions… … Fabienne Raphaël …
Ep 55 – How To Give (And Get) A Great Interview with Fabienne Raphael Read More »
In This Episode “‘If I do good work the world will find me’. That statement has never been more false…” Tim said during our interview. My guest today is Tim Castleman. Tim helps musicians monetize their art using his sales and marketing talents. His company is the official note providers for major marketing events …
In This Episode Here’s the reality: You’re likely addicted to getting the sale―like most marketers are―without even knowing it… … and your prospects can FEEL it. In fact―the harder you chase the sale, the farther away it slips from you… and these days, prospects are not giving you a second chance. So… how do …
Ep 54 – How To Be More Human Through Automation with Mike Rinard Read More »
In This Episode “By 19… I went down from 360 pounds to 170, had more money than I knew what to do with, and everybody looked up to me…” Scott said during our interview. “By 21, I was $726,000 in debt… and using air miles to pay for food and gas…”. Financially ruined, drowning …
Ep 114: Scott Oldford – What a short, strange trip it’s been Read More »
In This Episode Proof is the lifeblood of your sales message… … and with today’s hyper aware consumer, it’s more critical than ever that you nail your offer’s proof. (In fact–your prospect is waiting for you to get this wrong, so they’ll have the perfect excuse to click away and buy somewhere else) Here’s …
Ep 53 – How to prove your value like a lawyer proves facts with Candice Lazar Read More »
In This Episode “I’m addicted to murdering on stage… I want to hurt you,” Jim said in our interview. “Once I fell in love with doing this again and discovered my real mission, I became unstoppable.” My guest today is stand-up comedian Jim Breuer. He’s famous for co-starring with Dave Chappelle in “Half-Baked” and …
Ep 113: Jim Breuer – How The Former SNL Star Revived His Career With Social Media Read More »
In This Episode Would you be shocked to know that striving to “develop your authentic voice” is actually killing your connection with your audience? Here’s the thing: most sales copy your prospect reads comes off bland (even if you think you wrote something completely unique)… … and without a confident voice leading your prospect …
Ep 52 – How to develop a voice that cannot be ignored with Jody Raynsford Read More »
In This Episode “I posted my lettering work for two years and no one even bothered to look…” Sean said during our interview. Sean McCabe started out cleaning windows―almost getting himself killed in the process―and repairing computers to pay the bills. When he wasn’t working, he was completely immersed in his love for hand …
Ep 112: Sean McCabe – The Truth About Monetizing Your Passion, Risk-free Read More »
In This Episode “Frank Oz sits me down to review the draft and goes: ‘This writing is too cute for this project’…” Hillary told me during our interview. Today copywriter Hillary Styles joins me on the show. She’s currently helping Frank Oz with the sales copy for a new documentary. (He’s the puppeteer behind …
Ep 51 – What I learned Writing Copy For Frank Oz with Hillary Styles Read More »
In This Episode “I was going door-to-door trying to sell satellite dishes to the Amish… I sold a grand total of zero…” Terry told me during our interview. Introverted, stuck delivering pizzas for $8 an hour, and bombing hard in belly-to-belly sales… … Terry Dean turned it all around and is now flourishing in …
Ep 111: Terry Dean – The Truth About The Selling Power Of List Indoctrination Read More »
In This Episode There’s a new reality about to dominate the marketing world: Your customers are more hyper aware than ever… … this “conscious consumer” sees everything you’re doing. Stay blind to this critical shift and your business will die off like the dinosaurs. (And if you’re thinking this is just another fad─like most …
Ep 50 – Why you must understand the conscious consumer with Pauline Longdon Read More »
In This Episode Here’s the reality: It’s one thing to sell something on a platform like Amazon… … but to sell your product or service on your own website (with cold traffic) is the Holy Grail of sales for your business. Today, former animator turned online entrepreneur Jason Leue joins me on the show. …
Ep 49 – The Revenue-Boosting Power of Sub-Niching Your Product with Jason Leue Read More »
In This Episode “I got hooked up to this brain machine… and the doctor said that in 75,000 sessions, he’d only ever seen one other person with brain waves like mine…” Jesse told me during our interview. Even though he’s been a personal mentor and close ally for years, I’m always on the edge …
Ep 110: Jesse Elder – The Truth About Having Nothing To Prove And Nothing To Hide Read More »
In This Episode Do your heroes and favorite experts struggle with the same mental hurdles you wrestle with in your business? Here’s the thing: Everyone has Impostor Syndrome at one point or another. No one’s safe from it… … and if you never have it, you’re probably a sociopath! Today freelance copywriter Max Hamm …
Ep 48 – How To Beat Back Impostor Syndrome And Thrive with Max Hamm Read More »
In This Episode We’re going deep today. What if everything you’ve been told about “goal setting” is actually the source of your stress? In fact, what if your goals are actually wiping out your dreams (the ones you hold close but rarely talk about) one by one? So the more goals you achieve, the …
Ep 109: Robert Gibson – The Truth About Giving Your Best Read More »
In This Episode What if you can get your prospects hanging on to every word of your sales copy like they were kids hypnotized by their favorite cartoon? Today, former screenwriter and stand-up comic turned copywriter, Dean Edelson joins me on the show. Dean helps high-level clients craft compelling marketing messages using explainer videos. …
Ep 47 – The Huge Opportunity Hiding In Short Explainer Videos with Dean Edelson Read More »
In This Episode Why would one of the most prolific and proven copywriters in the world spend a small fortune (and two years of his life) creating a “robot” that can write copy so human-like, “you’d never be able to tell the difference’? It’s probably not the reason you think. Jon Benson is the …
Ep 108: Jon Benson – The Truth About Ethical Manipulation Read More »
In This Episode You ever notice how people are happy to carry around a thousand page Stephen King novel? What if it was possible for you to connect with prospects so strongly that they can’t stop reading your sales copy? Today freelance copywriter and Copy Chief founding member Peter Michaels joins me on the …
Ep 46 – Spice Up Your Messages with “Snapshot Copywriting” with Pete Michaels Read More »
In This Episode If you’re not hip to Ivan Misner and his incredible entrepreneur-connecting group called BNI, then buckle up for an inspiring ride. Get your head around these numbers… 7200 meetings worldwide 190,000 members $8.6 Billion in revenue via shared leads for members All in 2016! The secret? As Dr. Misner explains in …
“Best Of” Episode 48: Ivan Misner – Billion Dollar Networking Read More »
In This Episode Here’s the reality: your customers are smarter than ever… and their attention spans are unforgiving. So… what can you do to cut through all the noise and still make more sales? Today Freelance copywriter Max Hamm returns for a follow-up episode. It builds on our last discussion about using humor in …
Ep 45 – When To Just Shut Up And Sell with Max Hamm Read More »
In This Episode Kim Krauss Schwalm is the perfect follow-up to Clayton Makepeace’s copywriting masterclass. Kim is a top-level copywriter Brian Kurtz couldn’t hire fast enough to work for Boardroom… … where she became the first ever female copywriter to beat one of their controls (her first Boardroom project out-performed a 7-year Parris Lampropoulos …
Ep 107: Kim Schwalm – Consistently Beating Control Ads Read More »
In This Episode Here’s the reality when it comes to testing: There are no “failed” split tests. You’re always one step closer to your big win with every test… if you do it right. Today I’ve got freelance copywriter and A/B testing specialist, Allison Carpio, on the show. She has helped clients in her …
Ep 44 – The Rocky Balboa Guide To A/B Split Testing with Allison Carpio Read More »
In This Episode Clayton Makepeace is the mind behind ads that sold a Billion and a half dollars worth of products in the health and financial markets. There aren’t many copywriters alive who can bring a whopping four decades of in-the-trenches experience to the table. So naturally, Makepeace is also one of the most …
Ep 106: Clayton Makepeace – Selling on Emotion ($1.5 Billion Worth!) Read More »
In This Episode Have you ever thought you’ll connect deeper with your audience if you inject some humor? Here’s the tricky part about humor in sales: The biggest danger is that your audience can easily misunderstand you. As a former pro stand-up comic turned copywriter, many people ask me HOW to get funnier so …
In This Episode Imagine reading what your babysitter thought of you when you were 4-years-old. Would it foreshadow the persona you are now, or would you be shocked at what you read? James Schramko, founder of SuperFastBusiness.com, is known for taking entrepreneurs under his wing and showing them the amazing world of “wealthification“. As …
Ep 105: James Schramko – “Reprogramming” Your Brain For Success Read More »
In This Episode Here’s the thing about testimonials: You have to have them, but they rarely get read. So… What else can you do to beef up the social proof of your offer? Today I’ve got freelance copywriter Brian McCarthy on the show. He has helped big names like Ramit Sethi get more sales …
Ep 42 – The Hidden Power of A Well-Placed Case Study With Brian McCarthy Read More »
In This Episode “I’ve only done like three podcast interviews…” Frank told me just before rolled tape. I knew right then this would be extra juicy, and I wasn’t disappointed. If you’ve been around marketing for more than a hot minute, you know the legend of Frank Kern. He pioneered online video as we …
Ep 104: Frank Kern – Becoming The “Rolling Stones Of Marketing” (Then Quitting The Band) Read More »
In This Episode If you’re in business for yourself and you’ve always thought “I don’t need a brand”… I’ve got some eye-opening news for you today. Here’s the reality: You have a brand identity right now. Either you are controlling it, or your audience is creating it on their own. My guest today, Nicole …
Ep 41 – How To Build Customer Loyalty Like The Big Brands With Nicole Piper Read More »
In This Episode Today you’re in for a treat. My guest is Marcella Allison and she’s the perfect guest to follow two epic episodes with Parris Lampropoulos. Why? Because she is one of the few writers that top-of-the-heap A-Listers including Parris, and David Deutsch look to team with first when it’s time to beat …
Ep 103: Marcella Allison – The Truth About Speaking Your Customer’s Language Read More »
In This Episode Have you ever had a call or meeting with a potential customer go SO good you thought the gig was already in the bag… only for the whole thing to go up in smoke in the end? We all have… and you’re left scratching your head wondering what the heck just …
Ep 40 – 10 sales-killing phrases (and what to say instead) with Max Hamm Read More »
In This Episode If you missed Part 1 of the rare interview with Parris Lampropoulos listen to that first for the full context of the interview and to get the backstory about the bullets (edited by Parris) that accompany these episodes. Enjoy Pt 2 right here. Can’t Miss Moments: 4:30 – Why most people …
Ep 102: Parris Lampropoulos – Next-Level Persuasive Copywriting Pt. 2 Read More »
In This Episode Abbey is a freelancer herself, and recently switched to the other side of the table when she needed to hire some writers. She was surprised to see how many applicants were making foolish mistakes ruining their chances of landing the gig. These are common mistakes that most employers never share with …
Ep 39 – Freelancers: Why You’re Not Getting Hired Pt 2 With Abbey Woodcock Read More »
In This Episode Parris Lampropoulos is universally regarded as one of the best living copywriters. He’s a face on Brian Kurtz “Mount Rushmore of Copywriters” for the record number of control ads and revenue generated at Boardroom. His list of winners is mind-boggling. Parris credits his incredible success solely on the bullets in his …
Ep 101: Parris Lampropoulos – Next-Level Persuasive Copywriting Pt. 1 Read More »
In This Episode If you’ve been in the freelancing game long enough, you know exactly what it’s like to be turned down for a gig with no explanation at all. In this episode, you’ll learn how to increase your chance of landing a gig and why talent is only one small factor in the …
Ep 38 – Freelancers: Why You’re Not Getting Hired Pt 1 With Abbey Woodcock Read More »
In This Episode I wanted to do something special to celebrate the 100th episode of the Truth About Marketing podcast — I hope you like it. No interview today, but we’ve got some of our best coming up, including a 2-parter with copy legend Parris Lampropoulos that is a marketing course all on its …
In This Episode A couple months back a friend challenged me to do something that scared me. Come hear why my instant “No” to Billy turned into a “Yes” weeks later, and how my journey back to comedy has helped others get back into something they thought was a part of their past, too. …
In This Episode A long overdue episode with the world’s most ripped off and respected copywriter alive, John Carlton. I’ve had the privilege of hosting a podcast with John called Psych Insights For Modern Marketers. It’s an amazing show that I describe as “hosting John’s brain”. Listeners of the show can’t get enough, and …
Ep 99: John Carlton – The One Skill Every Copywriter Must Master Read More »
In This Episode In this episode, Copy Chief member April Dykman will show you how to discover how to create a newsletter that your readers look forward to reading and what you must do if you want to monetize your newsletter (without jeopardizing the new relationship you formed with your readers). Resources: There’s no …
Ep 36 – The Hidden Power of Weekly Newsletters with April Dykman Read More »
In This Episode Dan Kuschell grew up in Detroit’s inner city without any natural business skills. He knew his parents did the best they could with what they had, but after watching his dad get laid off from 9 different jobs, he became determined to control his own fate. Dan was gifted with athletic …
Ep 98: Dan Kuschell – 1% Incremental Changes That Scale Your Profits Read More »
In This Episode NOTE: Sadly, one week after this episode published, Scott Haines suffered a stroke on Christmas day and did not recover. He passed away on January 11th 2017, surrounded by friends and family in Tulsa, OK. This was his last interview. Another exciting episode for Truth About Marketing with a copywriting great, …
Ep 97: Scott Haines – Shortcutting Your Way To High Converting Copy Read More »
In This Episode Another hot episode with a Copy Chief member, AJ Silvers. He’s here to help you discover how to make your sales copy more engaging and effective in boosting the bottom line using flash fiction principles. Resources: Learn what “flash fiction” means and how to use it in the name of higher …
Ep 35 – Flash fiction for powerful story copy with AJ Silvers Read More »
In This Episode My guest today is Jenny Thompson, a brilliant marketer and fierce proponent of higher conversions. Jenny started working as a marketing manager with Agora Inc. back in 1996, and within her first 3 years, she successfully tripled profits for the Oxford Club. Then she began a new career in New Market …
Ep 96: Jenny Thompson – Using “Sticker Shock” To Double Your Sales Read More »
In This Episode Melanie is going to share some common roadblocks aspiring copywriters face and how to overcome them using her and Kevin’s advice. Resources: Get all the details by listening to the episode here. Subscribe to the podcast on iTunes here
In This Episode Patty and Pam are rocking today’s episode. This dynamic duo will show you exactly how to understand your target market at a deeper level and give them what they really want (and not what you think they want). Resources: Find out what other advice Patty and Pam have for you by listening …
Ep 33 – Create buzz now with Patty Dominguez and Pamela Hermann Read More »
In This Episode Ron is an infomercial and digital direct marketing giant, credited with launching big brands like Silk’n Beauty®, Samsung North America®, and the viral GoPro® “Be a hero” campaign. To date, his work has generated over $4 billion in sales. Ron has an incredibly deep understanding of what makes a product sell. …
Ep 95: Ron Lynch – Using TV to Sell $4 Billion In Consumer Goods Read More »
In This Episode Today, we’re getting personal. I’ll share my biggest lessons while I was away and you’ll discover how you can get the most out of your travel (especially if you’ve got a family to take care of). Resources: Go get this episode in your earhole now by listening to the episode here. Subscribe to …
In This Episode Proud to have my good friend (and repeat guest of TAM) Ryan Lee on today’s episode. I have to admit, I’m always blown away by the incredible amount of value Ryan delivers… If you don’t know Ryan, he’s the founder over at Freedym, where entrepreneurs learn how to build a lifestyle …
Ep 94: Ryan Lee – Earning The Trust Of Your Tribe 15 Minutes At A Time Read More »
In This Episode Today’s a hot episode with Kev Kaye from GrowthBOKs. You’ll learn how to save a massive amount of time and money by separating ideas worth investing in from the duds and time sucks. Resources: Get Kev’s method for cutting through the mental clutter and finding the money-making ideas by listening to the …
Ep 31 – The Ultimate 2X Traffic and Conversion Growth Engine with Kev Kaye Read More »
In This Episode 4.49 – The exact time and day when your list is most open to your promotions during a launch… ignore this “perfect persuasion window” and watch the bulk of your sales slip through your fingers 5.48 – The “pee in your own pool” scarcity mistake that destroys your credibility and breaks the trust …
In This Episode In this episode, you’ll learn how to turn your expertise into an emotional experience your readers can’t resist reading about using Aaron Crocker’s 5 rules for high-converting lead magnets. Resources: Get Aaron’s hard and fast rules for high converting fitness reports by listening to the episode here. Subscribe to the podcast …
Ep 30 – 5 hard fast rules for fitness reports that convert with Aaron Crocker (Pt. 2) Read More »
In This Episode Jamming out today with my man Eric Wong. Eric is a martial artist, fitness marketer, and an innovative, forward thinking marketer. He runs Power Dojo, where he teaches you how to improve your flexibility, strength, and power. Eric is a true marketer who is always testing and optimizing for results. In …
Ep 92: Eric Wong – Winning The Sale By Thinking One Step Ahead Read More »
In This Episode Aaron Carter pulls back the curtain on how to turn a “fitness report” into a high converting lead magnet. You’ll also see how the language of “emotions” morphs into stories that influence your readers to take action. Resources: Learn how to take your lead magnet past the surface clutter and into …
In This Episode Charles Kirkland is co-founder of Media Buyers Association, a community of entrepreneurs who are focused on growth through quality, paid traffic. Charles, as you’ll soon discover, is passionate about helping and teaching people exactly how to make paid traffic convert. He’s an expert in recognizing patterns that most people don’t see …
Ep 91: Charles Kirkland – Turning One Dollar Into Three Read More »
In This Episode Today, Nate Dye will teach you how to validate big ideas (using what we call “The Lean Ask”) so you can hit the ground running with a quiz funnel that’s actually worth investing the time, energy, and money into. Resources: To learn this proprietary method of validating big ideas, go here …
Ep 28 – The “Lean” Ask Method For Quickly Validating Ideas with Nate Dye Read More »
In This Episode We have a different kind of marketer come on the show today. Chad Mureta is head of App Empire, a place where people without coding experience can learn to make money in the App Store. Chad’s amazing and inspiring story of his journey into entrepreneurship is proof that you don’t need …
In This Episode In this episode, A/B split test specialist Allison Carpio will show us what split testing is, how you can get started with testing, and ways to get real results with it in your marketing. By the end of this episode, you’ll know exactly how to use it for higher conversions and …
In This Episode Today, I’m glad to have Joanna Wiebe with us. We’re going head first into freelancing to find out what makes freelancers successful (and what holds others back)… You may know Joanna as the woman behind CopyHackers.com. She’s a passionate copywriter who created this site to help copywriters and freelancers build their …
Ep 89: Joanna Wiebe – Saying “Yes” When It Scares You Most Read More »
In This Episode Jonathan and I talk about good (and bad) ways to get yourself on a podcast. We dug up some insights on how to plan your outreach strategy, so you don’t end up disrespecting anyone you’re reaching out to. Resources: Inject this episode straight into your earhole: Good and bad ways to invite …
Ep 26 – Good and bad ways to invite yourself on a podcast Read More »
In This Episode My guest today is Jon Morrow. Jon writes blog posts that get MILLIONS of visits. His readers hang on his every word… and he’ll be the first to tell you, none of that means a thing if you’re not attracting BUYERS to your blog. A little background on Jon… When Jon …
Episode 88 – The Truth About Attracting Buyers To Your Website with Jon Morrow Read More »
In This Episode Abbey Woodcock and KC Baney are here to talk about productivity and how to better manage distractions in your life. You’ll also learn how to use productivity to 10x your writing. Resources: Get this episode all up in your earhole here: Sanity-restoring project management for freelancers Subscribe to the podcast on iTunes here
In This Episode David Garfinkel is a living legend in copywriting. Also known as the “world’s best copywriting coach,” David works exclusively with seasoned copywriters and direct response companies. He’s the coach that modern day copywriters like Chris Haddad and Million Dollar Mike Morgan credit with their development. David also wrote two best-selling books …
Ep 87: David Garfinkel – Brainstorming Great Hooks Read More »
In This Episode Today, Abbey and Kevin help businesses owners understand what to look for when hiring a copywriter, plus how to overcome the anxieties of reaching out to a copywriter. You’ll also learn (if you’re a freelance copywriter) how to make it easier for clients to choose you… Resources: To get all the …
Ep 24 – What you need to know before hiring a copywriter Read More »
In This Episode Another hot episode with the man who is credited with mailing over 1.8 billion pieces of direct mail during his time with Boardroom and Rodale. My guest today is Brian Kurtz, coming back for his third time on Truth About Marketing… and there’s a good reason for it. Brian is here …
In This Episode In this episode, Scott McKinstry will teach you how to write a killer story opener using advanced story tactics. He shares the underlying principles behind how story openers work, plus live examples of how this “old” formula is used in modern shows like Homeland and Walking Dead. Resources: If you want …
Ep 23 – Advanced Story Tactics with Scott McKinstry Read More »
In This Episode Great to have my friend (and a marketing superstar) Taylor Welch on today’s episode. He’s living proof of someone who went from hand-copying ads to landing his first client. He got his first experience in marketing working for his wife’s salon business, took off running with client work, and quit his …
Ep 85: Taylor Welch- Making A Million Bucks By Becoming Scarce Read More »
In This Episode Rockin’ the mic with Mike Rinard today in another hot episode of Copy Chief Radio. In today’s episode, we’re going in depth with the 5 elements that make up a successful retail brand launch. Mike also shares highly actionable information — like the email launch sequence and custom landing page that …
Ep 22 – 5 Elements of a High Converting Retail Brand Launch with Mike Rinard Read More »
In This Episode Ben Settle is a modern legend among copywriters … which is truly ironic as he hasn’t even taken a client in the last five years. That’s the power of his craft. His popular emails will either make you laugh or piss you off (maybe both). But one thing’s for sure, you …
In This Episode This week is a conversation between Producer Jonathan and I, where we give the inside scoop of what our lives are like… and the cool things we’re up to these days. You’ll get to learn what Producer Jonathan’s life is like now, since he has a new addition to his wonderful …
In This Episode Proud to bring on Ian Stanley to the seat today. At 26 years old, Ian’s career has been so explosive, it’s hard to say he’s still exclusively a copywriter anymore. Armed with a hilarious personality and savvy marketing skills, he’s known for creating hilarious parody videos about people in the Internet …
In This Episode We’re proud to welcome back Dean Jackson, our first ever guest, as our first repeat guest at TAM. Dean’s philosophy and teachings about marketing have made him a true celebrity in the industry. He is friend and “speed dial” consultant to the business elite, including Tony Robbins, Peter Diamandis, Ariana Huffington and …
Ep 82: Dean Jackson – Compelling, Not Convincing Read More »
In This Episode Bringing back Ross O’Lachlainn on the show to talk about productivity and how to better manage distractions in your life. You’ll also learn how to use productivity to 10x your writing. Resources: Get this episode all up in your earhole here: How To Be A More Productive Writer Subscribe to the podcast …
In This Episode Nicky Roche is a bit of a rare bird. She’s got no less than 3 science degrees under her belt, plus 25 years of senior management experience at some of the biggest multinational corporations on the planet like Unilever and Coca-Cola. A transplant from her native South Africa to the beautiful …
Ep 81: Nicky Roche – New Rules of Marketing in the 21st Century Read More »
In This Episode Special episode today with that man, Max Rouzier on race relations – how to talk about someone’s identity (without offending them), why remaining silent is worst than saying something, and more… Resources: Get this episode all up in your earhole here: Race Relations with Max Rouzier Subscribe to the podcast on …
In This Episode Before becoming a CEO, Julia Lundstrom hit rock bottom when she discovered the love of her life was on the FBI’s Most Wanted list. Things spiraled downhill from there. She drank heavily to cope with the pain. When that didn’t work, she resorted to workaholism. Ironically, Julia’s obsession with work finally …
Ep 80: Julia Lundstrom – Dating The FBI’s Most Wanted Bank Robber Read More »
In This Episode Today’s episode is specifically targeted for freelancers. And if there’s one thing I always talk about, it’s about the counterintuitive move every freelancer needs to make if they want to get more business in their life. Resources: Get this actionable tip in your ear bud here: The ONE Thing Every Freelancer Should …
Ep 18 – The ONE Thing Every Freelancer Should Do To Get More Business Read More »
In This Episode Where were you when the internet started? Ben Hunt was just a lowly college student making a fortune off the new craze. He could build anything you wanted, from a website to a fancy 3D logo. Since then, Ben’s authored several books on web design, presented at conferences around the world, …
Ep 79: Ben Hunt – Avoiding Tactical Marketing Hell Read More »
In This Episode In today’s episode, I’m taking you through the backstory of why I decided to promote (for the 2nd time ever) someone else’s product. I reveal my 3 biggest lessons learned competing with other marketers with 10x my list size and still managed to make the top ten. Resources: Get this episode …
In This Episode My guest today is Sean D’Souza, a cartoonist turned marketer. Early in his career, Sean consulted businesses, but never saw his work implemented. While he continued to get paid to do nothing, the meaningless work made him wonder, “is this really how it’s supposed to be?” His answer led him to …
In This Episode Jonathan Rivera finally sought out USP Master, Ross O’Lachlainn, to help create the reason why his ideal clients should listen to The Podcast Factory show rather than any other show. Resources: Get deep inside the process and learn what Jonathan’s new USP is by using this link: USP Follow Up
In This Episode When was the last time you felt like you weren’t living up to your potential? For many of us, it was just this morning. When Jim Harshaw retired from his career as a NCAA wrestling champion, he struggled to transition back into the “real world.” He couldn’t shake the feeling that …
Ep 77: Jim Harshaw – The Truth About Teaching Your Kids To Fail Read More »
In This Episode Listen to the 2nd part of the 7 stories every promo needs to be successful. Resources: Go directly to the episode by using the link below: The 7 Stories Every Sales Letter Needs With Henry Bingaman Part 2
In This Episode At 25, Will Hamilton turned down an opportunity to work inside the famous Beltway. His reason? So he could start a tennis website in his parent’s basement, using a brand name that sounds dangerously similar to an “adults only” site — Fuzzy Yellow Balls. Will started out creating videos to teach people …
Ep 76: Will Hamilton – Why Asking Good Questions Sells A Lot Of “Fuzzy Yellow Balls” Read More »
In This Episode Listen to the 7 stories every promo needs to be successful. Resources: Download the episode here Listen to Part Two here
In This Episode Doberman Dan’s never been the kind to follow the rules. He didn’t start his career in marketing but as a cop breaking up domestic disturbances. Desperate for a change, he launched his first company and handled all the copywriting himself because he couldn’t afford a copywriter…making him a rare marketer with …
In This Episode Copy Chief Radio presents…How to write catchy taglines (and say it quickly under pressure). Resources: Go directly to the episode using the link below: How To Write Great Product Taglines with Angie Colee
In This Episode Chelsea O’Brien is a secret weapon here at Copy Chief, and one the reasons we were able to build our community so fast. Her specialty is conversion optimization, or as Chelsea likes to call it, “the delicate art and science of making websites that get customers.” Since 2002, Chelsea has generated …
Ep 74: Chelsea O’Brien – High Converting Landing Pages Read More »
In This Episode Great episode with Abbey Woodcock on how to master voice — a critical skill for both copywriters and business owners. When I survey people about what holds them back from hiring a copywriter, voice is always one of their biggest concerns. And as an entrepreneur, I can attest that handing off …
In This Episode From the start, today’s episode took off so quickly, I hit the record button in the middle of our “warm up” conversation… My guest today is Michel Neray. He’s an all around storytelling expert, coach, consultant, and speaker. Yet he was frustrated with the lack of human connection at events he …
In This Episode Discover 5 rules for writing headlines that turn into melodies. Resources: To listen to this episode, use the link below: Kevin’s 5 Rules For Writing Better Headlines
In This Episode Before starting her popular website, A Series Of Adventures in August 2015 (and still going strong), Gail was “blindly” following other people’s rules… She got good grades, went to college, found a job, and continued checking off a list of accomplishments that didn’t matter to her. Gail opens up about …
Ep 72: Gail Jessen – The Truth About Living Where The Story Takes You Read More »
In This Episode A few weeks back, there were some great episodes of Copy Chief Radio and I want to make sure you knew about them. In case anyone is new, Copy Chief Radio is the show where we go into the trenches of the community. This is where we get deep into marketing …
In This Episode Have you heard of Dan Ferrari yet? If not, it’s only because he just exploded onto the scene faster than any other copywriter we know. (“Like Prince riding a pegasus!”) Three years ago, Dan had no clients whatsoever. He’d never even written a sales letter in his life. Nobody knew his …
Ep 71: Dan Ferrari – The Truth About Mastering Sales Copy Read More »
In This Episode In this episode, April Dykman talks about the most forgotten page of your website — your About page. Resources: Use the link below to learn the surprising truth about why most people get this page completely wrong: About You
Grab your copy of the Perfect Day Formula here In This Episode If you don’t already know Craig Ballantyne, he’s a fitness trainer, business coach, and publisher of the popular newsletter Early to Rise. His mission is to transform the lives of 10 million people by teaching them how to build wealth, improve their …
Ep 70: Craig Ballantyne – The Truth About Your Perfect Day Read More »
In This Episode Can you tell someone why they should choose YOU rather than any of your competitors? Resources: Listen to Ross’s live case study of crafting a USP using the link below: USP Case Study
In This Episode Got a question for the Ask Man? Let me ask Ryan for you… HEY LISTENER: If you hear this before June 9th and want to ask Ryan a question, I’ll see him next week in Austin. We’ll be filming a Q&A session featuring your questions. If you’d like to be included …
Ep 69: Ryan Levesque – The Truth About Specializing Read More »
In This Episode Get the insider’s view of freelancing and common obstacles you’ll face when you get your first “serious client”… Resources: Insight Into Freelancing with Jody Raynsford
In This Episode 0.10 – Freelancing SECRET! Visit this one site to become booked solid as a go-to authority instead of cold-calling tire-kicking prospects. 7.00 – How to exploit Will’s “Copy Hierarchy of Needs” to increase conversions without spending more on copy lessons and freelancers. 9.00 – The question every business MUST ask to …
Ep 68: Will Hoekenga – The Truth About The Copywriting Hierarchy Of Needs Read More »
In This Episode Want to learn how to 10x your writing and quickly find out what you love to write about? Resources: Listen to today’s episode about a breakthrough challenge the Copy Chief community is taking on: 30 Day Email Challenge
In This Episode 2.59 – Why Dave made an “educational” video teaching knock-off artists how to rip off his designs (and how the video’s 500,000 YouTube views became a viral marketing bonanza…) 6.35 – Turning near-tragedy into a bonding story – hear how an attempt on Dave’s life in Mexico turned into a killer …
Ep 67: Dave Munson – Training Thieves To Steal Your Work Read More »
In This Episode In today’s episode, you’ll discover the formula for creating crisp, attention-grabbing videos (and how to use to make specific content for your audience): The POSER Video Formula
In This Episode 1:50 – John’s brutally honest about why you should NEVER start a podcast if you want to “sprint to success”. 4:40 – 93% of podcasts fail within their first month! (Why this is great news for you if you play your cards right.) 7:20 – The critical skill you need to succeed at …
In This Episode If your audience zones out when you speak, you could be using these “authority robbing” words in your copy. Resources: Learn more on today’s episode at Libsyn: Authority Robbing Words
In This Episode 06:20 Why Robert literally RAN out of a luxury hotel after experiencing a vision of Freddy Krueger… at a financial services event 07:35 “People don’t mind passion…” but most won’t stand for this type of person (this isn’t you, is it?) 12:32 Freelancer reality check: your guarantee is worthless to prospects …
In This Episode In today’s episode, you’ll learn the third part of the 3-point model you must follow to scale your business and make it purposeful – reach. Resources: Go directly to the episode using this link: Reach: 3 Things That Must Happen Before You Can Sell A Thing (Part 3) Listen to Part 1 …
Ep 03 – Reach: 3 Things That Must Happen Before You Sell A Thing (Part 3) Read More »
In This Episode In today’s episode, you’ll learn the second part of the 3-point model you must follow to scale your business and make it purposeful – identity. Resources: Go directly to the episode using this link: Identity: 3 things That Must Happen Before You Can Sell A Thing (Part 2) Listen to Part 1 …
Ep 02 – Identity: 3 Things That Must Happen Before You Sell A Thing (Part 2) Read More »
In This Episode In today’s episode, you’ll learn the first of the 3-point model you must follow to scale your business and make it purposeful – clarity. Resources: Go directly to the episode using this link: Clarity: 3 Things That Must Happen Before You Can Sell A Thing (Part 1) Listen to Part 2 (Clarity) …
Ep 01 – Clarity: 3 Things That Must Happen Before You Sell A Thing (Part 1) Read More »
In This Episode An insider’s peak of what you’ll see behind the doors of Copy Chief (and how to keep up with today’s evolving trends) Resources: To listen to this episode, use the link below: Who Is This Show For?
