HOSTED BY Kevin Rogers


Ep 87: David Garfinkel – Brainstorming Great Hooks

Copy Chief Radio

Ep 87: David Garfinkel – Brainstorming Great Hooks


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In This Episode

David Garfinkel is a living legend in copywriting.

Also known as the “world’s best copywriting coach,” David works exclusively with seasoned copywriters and direct response companies. He’s the coach that modern day copywriters like Chris Haddad and Million Dollar Mike Morgan credit with their development.

David also wrote two best-selling books about copywriting: Breakthrough Copywriting, and Advertising Headlines That Make You Rich.

In this episode, you’re going to find out how to break down a headline to its core essence, and what key elements you need to build a compelling hook.

You’ll also discover what it takes to have David as your copywriting coach (And why even a coach like himself needs a coach from time to time…)

5 “Can’t Miss” Moments:

8:00 – Why you don’t have to be a “good writer” to be a good copywriter (Plus, the 3 core traits David looks for when finding a “trainable” copywriter)

13:20 – Learn how to turn your copy into a sales machine by mastering two concepts (These are two concepts David uses to coach his seasoned copywriters, you don’t want to miss this)

23:02 – Discover why certain magazine headlines have this “secret power” that grabs your attention, you can’t help but read it!

24:29 – How to use story in your headline that leaves your reader with an itch they’re dying to scratch

27:10 – Do you struggle to attract readers to reading your copy? Find out how to quickly and effectively combine different emotions into a headline people can’t resist reading

What’s the one thing David’s done that’s produced the most surprising result?

David’s one thing is about offering one small part of his services that he normally charges $$$ for.

He knew his audience needed the most help in this area, and when he decided to offer this small piece of the puzzle on the spot, people instantly saw the value of his coaching.

One client even hired him on the spot for $30,000 because he offered this one simple thing. Check out his answer at 28:15.


Coaching with David Garfinkel

Breakthrough Copywriting

Advertising Headlines That Make You Rich

Show notes & bullets written by Tim Woo. You can reach him at



Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.

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