Ep 87: David Garfinkel – Brainstorming Great Hooks
In This Episode
David Garfinkel is a living legend in copywriting.
Also known as the “world’s best copywriting coach,” David works exclusively with seasoned copywriters and direct response companies. He’s the coach that modern day copywriters like Chris Haddad and Million Dollar Mike Morgan credit with their development.
David also wrote two best-selling books about copywriting: Breakthrough Copywriting, and Advertising Headlines That Make You Rich.
In this episode, you’re going to find out how to break down a headline to its core essence, and what key elements you need to build a compelling hook.
You’ll also discover what it takes to have David as your copywriting coach (And why even a coach like himself needs a coach from time to time…)
5 “Can’t Miss” Moments:
8:00 – Why you don’t have to be a “good writer” to be a good copywriter (Plus, the 3 core traits David looks for when finding a “trainable” copywriter)
13:20 – Learn how to turn your copy into a sales machine by mastering two concepts (These are two concepts David uses to coach his seasoned copywriters, you don’t want to miss this)
23:02 – Discover why certain magazine headlines have this “secret power” that grabs your attention, you can’t help but read it!
24:29 – How to use story in your headline that leaves your reader with an itch they’re dying to scratch
27:10 – Do you struggle to attract readers to reading your copy? Find out how to quickly and effectively combine different emotions into a headline people can’t resist reading
What’s the one thing David’s done that’s produced the most surprising result?
David’s one thing is about offering one small part of his services that he normally charges $$$ for.
He knew his audience needed the most help in this area, and when he decided to offer this small piece of the puzzle on the spot, people instantly saw the value of his coaching.
One client even hired him on the spot for $30,000 because he offered this one simple thing. Check out his answer at 28:15.
Resources
Advertising Headlines That Make You Rich
Show notes & bullets written by Tim Woo. You can reach him at timothyhwoo.com.
