Ep 91: How Copy Can Save Your PPC Campaigns (AdWords Case Study) with Zach Goldie

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In This Episode

Back when I started out in direct response, the fastest way to generate new leads was using Google AdWords. These days, Facebook Ads is all the rage.

But if you’re a business owner, you may be wondering, “What’s the difference between the two? And isn’t Facebook cheaper?”

To answer that, I invited Zach Goldie on Copy Chief Radio. Zach is a longtime member of Copy Chief who is a copywriter turned AdWords specialist. He’s focused on B2B advertising on Google. Today we’re going to share a case study from Zach on how you can use copy to save your AdWords campaigns.

Can’t-miss Moments

  • The subtle differences between Facebook Ads and Google AdWords most business owners aren’t aware of (and which is the right choice for your business)
  • AdWords Case Study: How Zach used copy to turn a failing AdWords campaign to success
  • What to expect if you had $500 to spend today on traffic


Check out SkyHook’s landing page here

Want Zach’s help on AdWords? Click here visit his site

Download the episode here

P.S. Be sure to download the free Copy Chief App (It’s free for iOS and Android) where you can get access to all of the podcast episodes, articles and more cool content designed to help you boost your sales.

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