Ep 141: Who’s Your Dan?

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In This Episode

Social media lit up last week as news spread that Dan Kennedy was in hospice and saying his final goodbye. 

He announced his fate in perfect Kennedy fashion: with a heartfelt and humorous letter to his friends and followers. 

It was a shock to our collective community, with all of us who’ve studied and learned from Dan’s many books experiencing a collective moment of awakening at the massive impact one man has had on our industry and so many of our personal good fortunes.

A casual, two-hour dinner I attended with Dan in 2015 created more shifts in my thinking and tactics around freelancing than most year-long, twenty thousand dollar mastermind groups I’ve been a part of.  

Dan is THE legend of legends. 

It struck me that Dan wrote books teaching SO MANY different topics – sales, marketing, speaking, humor, time management, copywriting – that all of us have their own “Dan”.  

Our own special Kennedy Mosaic, if you will, that looks and sounds unique compared to anyone else’s.

So I wanted to gather a few of those legends, marketers and copywriters at the very top of our Direct Response mountaintop and have them answer the question: Who’s Your Dan? …

…by sharing a few of their best stories about Dan and the biggest shift in their strategic thinking created by the wisdom of Dan. 

I even paid tribute to Dan’s iconic mustache for the event. For me, Dan’s ability to find humor in everything was #1. 

I’m honored to be joined on this recording by Brian Kurtz, Marcella Allison, Dean Jackson, Melanie Warren, Lori Haller and David Deutsch.


Watch the video of this recording on Facebook here

Check out the Dan Kennedy Tribute page here

Download the episode here

Plus… whenever you’re ready:

Join as a member of Copy Chief here

Grab your ticket for Copy Chief Live here

Download the free 60 Second Sales Hook book here





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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
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