Ep 135: How To Create An Epic Customer Experience with Jason Friedman

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In This Episode

You know when you’re at a concert and the band decides to work out some new material on you…

… and it’s immediately evident this band’s time has passed and they need to stick to the hits?

So you start looking up into the rafters to amuse yourself, and you notice there’s a dude up there strapped to a chair running the lights.

Jason Friedman used to be that dude. 

He created stage production for artists like Rush and Peter Gabriel, plus a slew of touring Broadway productions.

And that’s what makes him so great at what he does now, which is helping businesses create great customer experiences. 

I had a blast hearing Jason explain…

  • How he helped Foot Locker transform the in-store experience by guiding their customers’ thought stories as they made their way through the store (and saw a 400% increase in sales!)…

  • Why a good customer experience doesn’t mean that everything went perfectly (and how to turn a bad experience into even deeper loyalty)…

  • How he spends January 1st crafting moments of “planned spontaneity”…

  • How a restaurant went from empty and forgettable to packed with raving fans simply by changing the color of their napkins…

If you have ever wondered why you love spending money some places and feel oddly disturbed about others… and want to help your clients and customers feel only love for you…


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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
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