EP 239: New Breed – Cole Schafer on being the man in the arena

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In This Episode

Cole Schafer is a writer. And like a real writer, he bares his soul in his work. Including in his ad copy. Even his descriptions of cookies can make you feel challenged, amused… even annoyed. Something you’d expect at a live spoken word event, far more than a chocolate chip cookie wrapper. 

So, how does Cole get big companies to grant him full artistic freedom and trust their brand to his envelope-pushing approach? 

I’d say it has a lot to do with how much he trusts himself, but let’s get his take…

Listen to Copy Chief Radio #239 New Breed: Cole Schafer

 


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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
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