Copy Chief The Art of The One-Sided Conversation

Ep 193: The Art of The One-Sided Conversation (5-min coffee break)

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In This Episode

As copywriters, mastering the one-sided conversation is a major part of our job.

We assemble the people we’ll be talking ‘to’ (our customer avatars) from research, and some real-life people who match the audience, then go about constructing a very personal conversation that hopefully triggers no threat alarms at all.

No easy task.

(No wonder copywriters get paid so well.)

Today’s 5-minute coffee break episode is all about the art of writing to the invisible friend.

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Tags: authority content, communication skills, copy chief, copy chief radio, copychief, copywriter, copywriter confidence, Copywriting, find your unique voice, freelancer, freelancer coaching, freelancing, kevin rogers, kevin rogers copywriter, one sided conversation, podcast conversation, the art of writing

Kevin Rogers

Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.