HOSTED BY Kevin Rogers

COPY CHIEF RADIO

Ep 193: The Art of The One-Sided Conversation (5-min coffee break)

Copy Chief Radio
Copy Chief Radio

Ep 193: The Art of The One-Sided Conversation (5-min coffee break)

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In This Episode

As copywriters, mastering the one-sided conversation is a major part of our job.

We assemble the people we’ll be talking ‘to’ (our customer avatars) from research, and some real-life people who match the audience, then go about constructing a very personal conversation that hopefully triggers no threat alarms at all.

No easy task.

(No wonder copywriters get paid so well.)

Today’s 5-minute coffee break episode is all about the art of writing to the invisible friend.

Resources

Plus… whenever you’re ready:

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