Ep 193: The Art of The One-Sided Conversation (5-min coffee break)

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In This Episode

As copywriters, mastering the one-sided conversation is a major part of our job.

We assemble the people we’ll be talking ‘to’ (our customer avatars) from research, and some real-life people who match the audience, then go about constructing a very personal conversation that hopefully triggers no threat alarms at all.

No easy task.

(No wonder copywriters get paid so well.)

Today’s 5-minute coffee break episode is all about the art of writing to the invisible friend.

Resources

Plus… whenever you’re ready:

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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
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