In This Episode

As copywriters, mastering the one-sided conversation is a major part of our job.

We assemble the people we’ll be talking ‘to’ (our customer avatars) from research, and some real-life people who match the audience, then go about constructing a very personal conversation that hopefully triggers no threat alarms at all.

No easy task.

(No wonder copywriters get paid so well.)

Today’s 5-minute coffee break episode is all about the art of writing to the invisible friend.

Resources

• Download the episode here

Plus… whenever you’re ready:

• Join as a member of Copy Chief here
• Join the waitlist for our new freelancer program – Escape Velocity
• Learn more about our Freelancer Coaching Program – Real Free Life