Kev here… and this one is personal. There are two types of people in this world. Those who talk to their cars and the weirdos that don’t. I’ve had deep relationships with most [...]
Kev here…and we have a new record! America’s sweetheart Carrie Underwood nails the KLT sales hook in fifteen seconds flat. Check out the clever use of time lapse to get RESULT across [...]
Kevin here with a KLT Hook of the Week sure to become an instant classic. You don’t need to be baked to appreciate this video, but it certainly will help. OK, since you’re asking (I [...]
Kevin here with another smokin’ Hook of the Week… and man, this is a good one. If you want to know how long it should take you to write a really good 60-Second Sales Hook, this HoW [...]
Kev here again with another exciting Hook of the Week… This one was written by a really cool cat named Red. I’ll let 60SSH member Chad Brocato explain through the email he sent me: Hi [...]
Hello… Kev here… who are you? It’s pretty amazing how crowdfunding sites like Kickstarter and Indiegogo have revolutionized the idea of venture capitalism. For a small fee, you [...]
Hi, Kevin here… We recognized Memorial Day here in US this past weekend. A special holiday where we pay tribute to the soldiers who lost their lives serving in the military by standing [...]
Hey, Kev here… hard punching KLT hook this week from a divorce mediator who doesn’t mince words. The great lesson in this one is to match the tone of your hook to the conversation [...]
Have you noticed that once you get to know the KLT (know, like and trust) sales hook formula, you start to see it everywhere? I was in Orlando masterminding with the great Dean Jackson last week. [...]
Hey, Kev here, with another fantastic Hook of the Week to delight and inspire your own 60-Second Sales Hook writing. This one is submitted by Brenda S, who did something really cool that shows [...]
This Hook of the Week is from a real estate agent in Florida. It’s a great an example of how you can use client testimonials to introduce your product on a more personal level. I wrote this [...]
Sarah Jordan nailed this hook. I only had a few tiny notes (see below) to this near-perfect hook for a fun and interesting training product. See if you can spot what’s missing before you read my [...]
