Hook of the Week

Kev here… and this one is personal. There are two types of people in this world. Those who talk to their cars and the weirdos that don’t. I’ve had deep relationships with most of my cars. In my stand up comedy days, they ferried me back and forth across country several times, so we would […]

Kev here…and  we have a new record! America’s sweetheart Carrie Underwood nails the KLT sales hook in fifteen seconds flat. Check out the clever use of time lapse to get RESULT across at the end. Congratulations, Carrie, you and your smokey, hazel eyes are the reigning KLT Speed Champion (I can hear Jessica Simpson seething

Kevin here with a KLT Hook of the Week sure to become an instant classic. You don’t need to be baked to appreciate this video, but it certainly will help. OK, since you’re asking (I can hear your thoughts), I’ll admit that I did a bit of horticultural research back in my days as a

Kevin here with another smokin’ Hook of the Week… and man, this is a good one. If you want to know how long it should take you to write a really good 60-Second Sales Hook, this HoW should answer that question. If you’re not familiar with Etsy, it’s a digital marketplace for artists of all

Kev here again with another exciting Hook of the Week… This one was written by a really cool cat named Red. I’ll let 60SSH member Chad Brocato explain through the email he sent me: Hi Kevin, I really like receiving your emails and have learned a lot, thank you.  Love the hook of the week,

Hello… Kev here… who are you? It’s pretty amazing how crowdfunding sites like Kickstarter and Indiegogo have revolutionized the idea of venture capitalism. For a small fee, you can become an investor in a project you feel connected to, or you can post your own project and seek donations to get it off the ground.

Hi, Kevin here… We recognized Memorial Day here in US this past weekend. A special holiday where we pay tribute to the soldiers who lost their lives serving in the military by standing around a BBQ grill complaining about how hot it is. It’s very moving. Luckily though, there are some great organisations like The

Hey, Kev here… hard punching KLT hook this week from a divorce mediator who doesn’t mince words. The great lesson in this one is to match the tone of your hook to the conversation happening in your prospect’s mind. Bev is boldly unfiltered in her phrasing when she talks about raising young kids through her ugly

Have you noticed that once you get to know the KLT (know, like and trust) sales hook formula, you start to see it everywhere? I was in Orlando masterminding with the great Dean Jackson last week. Incredible privilege it is. The only downside is having to forego my Bulletproof coffee for subpar Starbuck’s. However the

Hey, Kev here, with another fantastic Hook of the Week to delight and inspire your own 60-Second Sales Hook writing. This one is submitted by Brenda S, who did something really cool that shows the diversity of the hook formula. One of Brenda’s superpowers is  helping job seekers optimize their resume so they stand out