Hook of the Week: Carrie Underwood’s Smokey Eyes

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Kev here…and  we have a new record!

America’s sweetheart Carrie Underwood nails the KLT sales hook in fifteen seconds flat. Check out the clever use of time lapse to get RESULT across at the end.

Congratulations, Carrie, you and your smokey, hazel eyes are the reigning KLT Speed Champion (I can hear Jessica Simpson seething already)…

How to make a smokin’ sales hook video of your own.


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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
Showing 2 comments
  • Johnny Beirne

    Hi Kevin, I bought your product. Where does it mention the video app you recommend?



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