Hook of the Week: Convicted Criminal

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Kevin here with a KLT Hook of the Week sure to become an instant classic.

You don’t need to be baked to appreciate this video, but it certainly will help.

OK, since you’re asking (I can hear your thoughts), I’ll admit that I did a bit of horticultural research back in my days as a stand up comic. In fact here’s a picture of me with legendary stoner comic, Tommy Chong circa 1991.


I was the opening act in his very first solo performance (sans Cheech) and it was a 19-yr-old retro-hippie’s dream come true. My act was custom made to compliment Chong’s audience. I was still green as a comic, but then again, my material was mostly about green, so it killed with Chong’s crowds. Tommy was very kind to me, insisting I sit next to him and sign autographs after the show. What a gas.

Anyhow, one day herb just turned on me. Heart palpitations and paranoia became the norm and I gave it up for good. Lifers hate to hear that, insisting that there’s “all kinds” of new flavors that are guaranteed not to cause any ill side-effects, but I’m good. For now at least. Although it would make watching cartoons with my kids even more fun.

So, enough about me… Kog is the real star of the show today. You’ll see what I mean when you watch this video. The KLT runs the span 2 minutes and 46 seconds and I dare you to watch that long and not fall in love with this dude. Should go without saying that this is not safe for work or kids.


IDENTITY 0:28 – 0:56

STRUGGLE 0:57 – 1:28

DISCOVERY 1:29 – 2:00

RESULT 2:00 – 2:46


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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
Showing 6 comments
  • Simon James

    Suddenly I have an overwhelming urge for Cheesy Blasters and Brownies…

  • John Leal

    Hi Kevin
    I live about 4 hours from Nimbin and paid a visit there a few years ago. It’s a full-on marijuana town with people smoking it in the streets. My wife walked into a haberdashery shop to buy some material. The bloke inside said, “Hang on, I’ll be with you in a sec”. He disappeared behind the counter and a great plume of smoke drifted up as he reappeared with eyeballs spinning like that character in Dick Tracy.

    • Kevin Rogers

      Hilarious visual, John.

      Reminds me a bit of Key West here in Florida. Everything moves at it’s own speed. Nobody is in a hurry to do anything. If your car breaks down there you might as well go apartment hunting.

  • Eden

    I love this guy. He is so for real. If I were into growing cannabis – I would so be ordering his book right now. Thanks for sharing this.

  • Alvin

    It’s official:

    The 60 second sales hook is now rolled up in a Kingsize Rizla.


    Were we supposed to watch the entire 52 minute video? 🙂

    Great stuff Kevin.

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