This will sound strange coming from a guy who lives in Florida, but… I love the month of July. Yes, it’s hot here. Stupid hot. Not fit for humans hot. Yesterday I even saw a lizard wearing a [...]
January 2015 — Rochester, New York It was 11:22 AM and for the last 3 hours 22 minutes I’d been gagging on the question, ”What should I do next??” For the 13th month in a row my business was [...]
The following is a series of emails sent about a serious epidemic in online marketing circles. Email 1 Subject: Do you suffer from “shiny tactic syndrome”? (a quick test) Here’s a quick test to [...]
I’m about to get all serious up in here today. There’s an alarming trend happening with freelancers and entrepreneurs that needs to be called out. People I’ve spoken with are more confused and [...]
Do you know why 90% of small businesses fail in the first year? If you ask the owners themselves they’ll say, “we ran out of cash.” Yet, you and I both know that really means…. there was lots of [...]
You may have seen the mean looking lady at the top of this article on TV before. Or maybe on YouTube. She’s the lady who’s always in those cage fights, crushing some other girl in a [...]
Picture the scene around the boardroom table in Subway’s publicity office. Ashen faces trying to comprehend how to deal with the public takedown of their poster boy. Furrowed brows desperately [...]
A few seasons ago, a loud mouthed NFL player — Richard Sherman — aggravated a nation and drew controversy with a post-match interview. If you didn’t catch it before, have a look here: At [...]
Remember Black Friday last year? If you don’t, you may not recall one of the greatest marketing pranks of all time. Cards Against Humanity – famed for its grossly offensive and utterly [...]
Sales influencers are those things put in place to guide buyers to the sale. Sometimes they are obvious, sometimes pretty stealth. Last week I shared a video walking through Manly Beach and [...]
There’s Only One Way To Make Men Enjoy Shopping For Clothes – And Trunk Club Did it Think back… When is the last time you were truly blown away with a buying experience? You [...]
A lot of people are asking why I’m giving away downloads of my book for free, even though it’s on sale at Amazon. Good question. Let me explain… Giving away something of value [...]
“Everyone’s feeling it.” You’ll hear that comment daily about our fledgling U.S. economy. It’s a psychological defense against the fear of an uncertain future. [...]
Anybody serious about marketing success studies other marketers – a lot. Some attend seminars, others prefer private study, and the most determined seek personal attention from the best [...]
Chris Haddad is as sharp as they come. He’s long been one of the Internet’s most accomplished and saught-after copywriters, penning million dollar winners for the likes of Jeff [...]
Ever wonder why some people’s Facebook pages sparkle with the energy of a carnival sideshow, while others (despite all efforts) only chirp crickets? Is it purely a “personality [...]
