Marketing

The Growth Engine: A Three-Step Repeatable Process That Accelerates Growth

January 2015 — Rochester, New York It was 11:22 AM and for the last 3 hours 22 minutes I’d been gagging on the question, ”What should I do next??” For the 13th month in a row my business was flat. No growth. No new opportunities. Nada. I was freaking out because I’d always heard: I …

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How to Cure Your Shiny Tactic Syndrome And Start Creating Offers That Convert

The following is a series of emails sent about a serious epidemic in online marketing circles. Email 1 Subject: Do you suffer from “shiny tactic syndrome”? (a quick test) Here’s a quick test to see if you (or someone you love) suffers from Shiny Tactic Syndrome (STS)… __ You bought and never used Guru Buckweasel’s …

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3 things that must happen before anyone will buy from you…

I’m about to get all serious up in here today. There’s an alarming trend happening with freelancers and entrepreneurs that needs to be called out. People I’ve spoken with are more confused and depressed than ever over why they’re still stuck, despite dumping thousands in courses, coaching and programs. If you’re frustrated at trying and …

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How to create a “sure profit” dialogue with your customers and only produce winning offers

Do you know why 90% of small businesses fail in the first year? If you ask the owners themselves they’ll say, “we ran out of cash.” Yet, you and I both know that really means…. there was lots of cash going out and little or none coming in. In other words: “No one was buying …

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How To Sell Like The UFC

You may have seen the mean looking lady at the top of this article on TV before. Or maybe on YouTube. She’s the lady who’s always in those cage fights, crushing some other girl in a “no-holds barred” blood contest. She normally ends up winning, brutalizing her opponent in a matter of seconds. Her name is Ronda Rousey. Now, how you …

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Subway’s Big Marketing Problem (And It Ain’t Just Jared)

Picture the scene around the boardroom table in Subway’s publicity office. Ashen faces trying to comprehend how to deal with the public takedown of their poster boy. Furrowed brows desperately trying to work out how to extract the brand’s image from this public relations black hole. When Jared’s home was raided by police two months …

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How to stand out from the noise — Conor McGregor

A few seasons ago, a loud mouthed NFL player — Richard Sherman — aggravated a nation and drew controversy with a post-match interview. If you didn’t catch it before, have a look here: At first glance, Sherman comes across as a brash, ignorant and unsporting meat-head, who uses his air time to settle a score. …

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The ‘joke’ that made a millionaire

Remember Black Friday last year? If you don’t, you may not recall one of the greatest marketing pranks of all time. Cards Against Humanity – famed for its grossly offensive and utterly hilarious card games – sold 30,000 boxes of a new product called Bullshit on Black Friday. It was with some consternation that purchasers …

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Revealed: The “sales influencers” all around you

Sales influencers are those things put in place to guide buyers to the sale. Sometimes they are obvious, sometimes pretty stealth. Last week I shared a video walking through Manly Beach and Sydney, Australia and asked viewers to spot the 20 sales influencers in the video. I reveal 18 of them under the video. Watch and see if …

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Your Fighting Chance In This Economy

“Everyone’s feeling it.” You’ll hear that comment daily about our fledgling U.S. economy. It’s a psychological defense against the fear of an uncertain future. Assuring yourself that you’re not alone. The discussion then trails into heartbreaking scenarios of friends, and friends of friends who have it worse than the storyteller. Countless tales of nurses and …

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Lessons From Chicago #1: What The Gurus Want From You

Anybody serious about marketing success studies other marketers – a lot. Some attend seminars, others prefer private study, and the most determined seek personal attention from the best mentors. And none of it is worth a thing until you turn it into cold hard cash. There are legions of “serial learners” out there who attend …

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Expert Interview: Chris Haddad (new golden boy of the romance niche)

Chris Haddad is as sharp as they come. He’s long been one of the Internet’s most accomplished and saught-after copywriters, penning million dollar winners for the likes of Jeff Walker, Jeff Johnson and other major players not named “Jeff.” Now Chris has slipped out from behind his keyboard and into the white hot guru spotlight …

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Expert Interview: Jason Moffatt (Genuine Facebook Rock Star)

Ever wonder why some people’s Facebook pages sparkle with the energy of a carnival sideshow, while others (despite all efforts) only chirp crickets? Is it purely a “personality thing”? Or is there a method to the madness? Click play below and find out as, Jason Moffatt, one of the most popular marketers on the Internet …

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The Amazing 60-Second Sales Hook That Creates An Instant Bond With Your Best Prospects…

PLUS: get fill-in-the-blank templates and word-for-word video scripts that instantly establish Know, Like and Trust with visitors to your site!

 

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