First morning back in Tampa from Australia. What an adventure. 19,298 miles and 180 handshakes over 7 days. So much to share with you this week from James Schramko’s incredible live [...]
Can a sales letter create the same kind of chest pounding intensity as a killer guitar riff blasting through a stack of Marshall amps? Do your words reverberate in your reader’s head like [...]
There are many valuable lessons about effective copy in the rhythm and timing of comedy. There’s also great lessons in the art of joke writing. Styles vary greatly among comedians… [...]
A reader asked… Q: How do I write effective sales copy without losing my genuine voice or coming across too hypey? Good question. “Hype” can be a subjective term, so… A: [...]
Long-time subscriber, Orleatha, asked a great question about what to do when… Q: “I’m too close to my product to see all the reasons why people should buy it.” A: This is a great question, [...]
Take a look at that photo… If my (the bald one) expression has a tone of “cat that just ate the canary,” it’s because I’ve just had dinner with three of the [...]
Trending right now inside Copy Chief: Hi @Lizzie – good question about the “wrong bonuses” killing the sale. If you’ve ever shopped for Internet Marketing courses [...]
It’s sunrise here in on the Gulf Coast of Florida… You should see the golden glow around my shiny bald head. Majestic. I’m on the laptop in my former home office (still in a [...]
Have you ever noticed that the companies we love the most are usually rooted in rebellion? For instance… Apple started in the garage after Jobs and Wozniak left college, fed up by the slow pace [...]
My son is 6 and he is a natural born persuader. Here’s an example: He loves eating breakfast at Bob Evans (not a natural born gourmet, apparently)… so, on a recent Tuesday morning he announces… [...]
Hi Friends, When my friend (and fellow SWS instructor), Chris Haddad, asked me if I’d test out his product called, “Text Your Wife Into Bed” I didn’t know whether to laugh [...]
Hi Friends, I’m just back from San Diego where I took part in John Carlton‘s first Action Seminar. It was a 2 day event — much more marketing “workshop” than speaker [...]
Chris Haddad is as sharp as they come. He’s long been one of the Internet’s most accomplished and saught-after copywriters, penning million dollar winners for the likes of Jeff [...]
