Jody Raynsford

Jody Raynsford is a direct response copywriter and author of The Engagement Formula written to help business owners and entrepreneurs tell compelling stories to capture their prospect’s attention and transform them into buyers. Download a copy of The Engagement Formula free for a limited time here: http://www.jodyraynsford.com/book-exclusive/

The Voice Mistakes That Are Costing You Money (And How To Fix Them)

How do you measure whether your voice is a success? Here’s a quick test. Try reading this out loud: It’s impossible not to read it in Liam Neeson’s voice. If you’ve nailed voice, that’s exactly what you should be looking for when someone reads your copy. They need to hear you. On Copy Chief, we’ve …

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How To Use “Truthful” Copy To Win Over Your Reader (Or How A Politically Incorrect Film About Mental Health Teaches You How To Overcome Objections)

When I was a kid, I was an unashamed ad junkie. (I’d love to tell you I always wanted to be in advertising, but that wouldn’t be true. I wanted to be an airforce pilot.) In my ears, I can still hear every note of the catchiest theme songs and the excited delivery of ad slogans. But …

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Trump: The Art of Division and Persuasion

Love him or loathe him, there’s one accusation that can never be levelled at Donald Trump: he’s dull. You can roll out any number of metaphors for the billionaire and reality TV star’s impact on this presidential race. A tour de force, a whirlwind, whatever… But beneath the grandstanding and deeply controversial statements, there are …

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Subway’s Big Marketing Problem (And It Ain’t Just Jared)

Picture the scene around the boardroom table in Subway’s publicity office. Ashen faces trying to comprehend how to deal with the public takedown of their poster boy. Furrowed brows desperately trying to work out how to extract the brand’s image from this public relations black hole. When Jared’s home was raided by police two months …

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How to use the Hollywood Sequel technique to keep prospects coming back

“We’re doing a sequel That’s what we do in Hollywood And everybody knows that the sequel’s never quite as good!” So sings Kermit and friends in the latest instalment of the Muppets movie. Why is it that movie sequels have such a bad rap and infuriate movie critics so? There’s a sneering attitude of looking …

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The ‘joke’ that made a millionaire

Remember Black Friday last year? If you don’t, you may not recall one of the greatest marketing pranks of all time. Cards Against Humanity – famed for its grossly offensive and utterly hilarious card games – sold 30,000 boxes of a new product called Bullshit on Black Friday. It was with some consternation that purchasers …

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