How do you measure whether your voice is a success? Here’s a quick test. Try reading this out loud: It’s impossible not to read it in Liam Neeson’s voice. If you’ve nailed voice, that’s exactly [...]

When I was a kid, I was an unashamed ad junkie. (I’d love to tell you I always wanted to be in advertising, but that wouldn’t be true. I wanted to be an airforce pilot.) In my ears, I [...]

Love him or loathe him, there’s one accusation that can never be levelled at Donald Trump: he’s dull. You can roll out any number of metaphors for the billionaire and reality TV star’s impact on [...]

Picture the scene around the boardroom table in Subway’s publicity office. Ashen faces trying to comprehend how to deal with the public takedown of their poster boy. Furrowed brows desperately [...]

“We’re doing a sequel That’s what we do in Hollywood And everybody knows that the sequel’s never quite as good!” So sings Kermit and friends in the latest instalment of the Muppets movie. Why is [...]

Isn’t shaking hands a weird thing to do? It may be normalised in Western society. But let’s just think about it for a while. The act of touching another person’s hand has become our way of [...]

Remember Black Friday last year? If you don’t, you may not recall one of the greatest marketing pranks of all time. Cards Against Humanity – famed for its grossly offensive and utterly [...]