You’ve surely seen the hilarious viral video ads for products like Squatty Potty (with the famous ice cream-pooping unicorn), Purple Mattress, Lume Deodorant, and Poo Pourri.
Those ads are made by Harmon Brothers and have single-handedly revolutionized the world of Direct Response marketing by using bold humor to interrupt the long-running pattern of “dire warning” themed ad campaigns.
“BUT,” you could argue… you can get away with that when selling eCommerce products because the problems they solve aren’t as serious as the ones in more traditional info-product markets like alternative health and financial newsletters.
Well, now Harmon Brothers and superstar Creative Director Jonny Vance have taken on the traditionally stodgy financial newsletter industry with a hilarious new video that is lighting up the market.
Aaron DeHoog, the Executive Publisher at Banyan Hill, became inspired by the idea of making a short, humorous video ad for one of their trade alert products (Profits Unlimited) after seeing Jonny Vance present a keynote at Copy Chief Live back in October.
They spoke at the event, then went to work distilling what normally takes thousands of words of long-form copy or an hour plus of webinar content to sell into a tight and incredibly entertaining video of just three minutes and five seconds.
I broke down the key sales elements of the sales video for Profits Unlimited using the updated 4×6 Copywriting Formula…
Here is the video with the parts of the 4×6 highlighted in real time…
And here are those same elements applied to the product’s landing page (can you spot the sales element that appears here but did not make the video?)
Click Here To See The Full Landing Page
Finally, I interviewed Aaron DeHoog and Jonny Vance together on the Chief Chat (our twice-monthly live copy critique webinar) and learned the answers to these (and more) questions…
Plus, you’ll hear how the early numbers and sales projections are looking.
Check out the replay of that interview here:
BONUS: Get a FREE Ticket To My 4×6 Copywriting Masterclass
Look Over My Shoulder While I Breakdown 3 High-Converting Sales Pages and Show You How I Used The 4×6 Copywriting Formula To Write Them…
I’ll share the exact sales pages for an info product, membership site, and high-ticket event. By the end of this training you’ll know why they worked, and how you can use this system to bust out sales-winning copy FAST.
To get the 4×6 Copywriting System and Join this Copywriting Masterclass – Click here!