The Business of Copywriting

The 15-Minute “Focus Card” That Will End Your Stress and Fatten Your Wallet

How’s your business been treating you so far this year? Is it the friend you can’t wait to wake up to? Or the beast looming in the next room? People with “real jobs” don’t quite understand how it can be. This relationship we have with our business. It’s complicated. Sometimes you can feel like you …

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More writing, happier clients: 5 ways to handle the business side of copywriting

The dream of becoming a successful freelance copywriter is an alluring one. You make your own schedule. You work with who you want to work with. And you get paid handsomely for all of it. Plus, your job is to learn about psychology and persuasion — skills that improve every single area of your life. …

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How to stand out from the noise — Conor McGregor

A few seasons ago, a loud mouthed NFL player — Richard Sherman — aggravated a nation and drew controversy with a post-match interview. If you didn’t catch it before, have a look here: At first glance, Sherman comes across as a brash, ignorant and unsporting meat-head, who uses his air time to settle a score. …

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