Nothing motivates action like a time limit. It’s why sales and coupons don’t last forever. Deadlines seem to be hard-wired into our brains. It goes back to caveman days: “We get home before sun goes down, Thog. That when monster attack.” And when it comes to closing a sale, time limits create urgency to act. …
[Story Sells] How a “Ticking Time Bomb” Helps Capture Attention Read More »
We live in the “golden age of television”, we are told. First premium cable, and now streaming, unshackled us from the constraints of storytelling dominated by commercial breaks. Now we can enjoy long, satisfying story arcs. The Sopranos. Breaking Bad. Game of Thrones. Westworld. Etc. All well and good. But don’t throw out traditional …
[Story Sells] The Booster Rocket Tactic to launching a product’s Big Idea Read More »
Now Christmas is a distant memory, how sad does winter look without the pretty lights and decoration? At the height of the holidays, you barely notice the inclement weather. Now, without the festive cheer masking the reality, we yearn for the return of those ornaments that stir our excitement and lift our mood. You crave …
[Story Sells] Boring Story? Play This Silly Kid’s Game Read More »
Over the holidays, I was watching one particular Santa-based movie with my family which delivered a powerful lesson about story and reveals what we need to make the sale. So before Christmas becomes a dim and distant memory, let me share it with you. Usually, when you think of Santa Claus stories, you might …
There’s one story principle that’s tough to execute, but very valuable if you do it right. This principle gives a story added depth. What does that mean? Simply, the tale penetrates deeper into the audience. The story stays with them, echoes in their minds in the days after they first see it. Instead of dissolving …
[Story Sells] Use this Spider-Man ‘Twist’ to Make Your Sales Story Unforgettable Read More »
J.R.R. Tolkien had a big problem. He loved the ancient, epic tales. He began writing his own (see The Silmarillion). But he quickly discovered that these ancient worlds of honor and vengeance, with black and white heroes with little characterization, were almost totally inaccessible to a modern audience. All that oath-swearing. And listing of lineage. …
[Story Sells] “Ice-Breakers” in Ads: How To Gradually Introduce a Radical Idea Read More »
In Blake Snyder’s useful screenwriting how-to book, Save The Cat, he talks about two scenes you must have in your movie. An opening image. And a closing image. And one more thing: They should be OPPOSITES of each other. Why? To show how the character has changed and grown. This journey is the character’s “Arc.”. …
[Story Sells] Beef Up Before and After Testimonials with this Story Technique Read More »
You know the game is on when B.A. grabs the welding torch. I’m talking about the scene late in an A-TEAM episode when the gang needs to build something superfast to save the day. Usually involves armoring a beater car with junk metal. Or devising a wicked booby trap. (But don’t worry kids, no one …
[Story Sells] How Factoid Copy Can Be Fun, A-TEAM Style Read More »
Han Solo. Gilderoy Lockhart. Benjamin Grimm. These names of fictional characters are easy to remember. Why? For one thing, they are all examples of “sympathetic naming”. That’s where you name a character after a trait they possess. So Han faces life pretty much “solo,” a lone-wolf. (Except for Chewbacca, who’s kind of like a dog.) …
[Story Sells] How to Name Your Products So They Stick Read More »
As I write this, San Diego’s Comic Con just wrapped up. Fans were served tasty selections of their favorite fictional universes. Predictably, some offerings unleashed a flurry of geek-citement. But others ignited a firestorm of critiques. Cause few folks are as argumentative as fanboys. As a market, they’re sophisticated and very vocal. That’s why storytellers …
[Story Sells] How to Answer Customer Objections with the “Death Star” Solution Read More »
We live in the age of Branded Characters. Leave no lunchbox unclaimed by a caped crusader or a spiffy cartoon. Thank goodness. Who wants a boring blue box when you can have a universe of possibilities unfold every time you reach for a PB&J? And every single character has a little “TM” next to it. …
The 1-Sentence “RAD” Trick That Transforms a Commodity into a Brand Read More »
There’s a simple story technique you can use to quickly build credibility and desire for your product. The best novelists and filmmakers use it, as so do the best ad-slingers. In fact, Eugene Schwartz lists it as the 7th (out of 13) way to “strengthen desire for your product.” I recently saw this storytelling tool …
I used to work at a movie theater in high school. One of my best jobs ever. I could watch any movie for free, and eat all the popcorn and drink all the soda I wanted. But some days were bad. When the film skipped — or worse — broke. (These were in the old …
You know when you’re sitting in a movie theater and hear all the noise before the film begins? The flash of phone screens, the chatter, the rustling in seats, the unwrapping of a big box of Red Vines licorice? But then when the movie begins with a strong scene – like the “rolling boulder” sequence …
When I feel stressed out at the end of the day, and I need to relax, I’ve got something better than single malt scotch. I tune in to an artist with a big ‘fro named Bob Ross, and step in his world of Happy Little Trees, in the Joy of Painting Series. (How’d he get …
Got a “productivity hack” for you today. Especially for all you procrastinators out there, as you sit down in consternation at your vintage Corona-Smith typewriter. (If you’re a hipster or an oldster, that is.) If you don’t know how to start your story, use a trick from Harry Potter-author J.K. Rowling. To explain: You remember …
[Story Sells] The Harry Potter trick to easier storytelling Read More »
Can you establish credibility while lying your ass off? Yep. Novelists and other storytellers do it all the time. And when you tell true stories as a marketer, you can copy their technique to build trust. (Bonus: when you pull from real life, you don’t have to work as hard as professional liars.) Here’s …
[Story Sells] Establish Authority by Copying This Novelist Trick Read More »
I loved watching SNL as a kid. My favorite player? Dana Carvey. You might remember some of his best characters … The very special Church Lady. The dependable Garth. And, of course, the fake George Herbert Walker Bush. Carvey’s impression of President Bush became so widespread, that the former president himself once did a …
[Story Sells] How Bush beats Obama in your sales stories Read More »
I’m watching The Crown on Netflix. The show follows the beginning of Queen Elizabeth II’s reign in the 1950s. If you’re into period dramas and stuffy British manners, it might be your kind of thing. But for me, it looked like a bit of a snooze fest. Nonetheless, I’d heard it was good, so I …
[Story Sells] Plunder this storytelling jewel from the British Royal Family Read More »
You will lose sales unless you hook your customer’s attention with the very first sentence. But what do you say? Well, to figure that out, let’s look at what not to do. And then just do the opposite. Captain Hook and his pals at Jake and the Neverland Pirates hold the treasure we seek. If …
[Story Sells] How to Capture Drifting Attention with the Captain “Hook” Rule Read More »
Sell on emotion, justify with logic? Yes, but … Stories teach us that emotions have a logic of their own. We may be irrational, unknowable creatures … But at least in stories, emotions must make sense. If they don’t, then we the audience won’t believe what’s happening in the story. Like when characters do dumb …
[Story Sells] The “Mother Rule” for Keeping Faith with your Prospect Read More »
So the other day I was reading a book to my 4-year-old and I realized something strange: I want to know how this story ends. The storyteller had sunk his hook into me. So when it came time to pick a story to read the next day, I practically begged my child to return to …
[Story Sells] Use this Screenwriter Secret to Hold Your Audience’s Attention Read More »
The latest Marvel blockbuster ‘Dr. Strange’ makes you believe in magic. To the tune of $653 million and counting. And one of the secrets of the believability is a little storytelling magic trick you may use in your next promotion. We live in the Golden Age of Fantasy Movies. From epic fantasies like Game of …
Many blockbuster campaigns are built on the shoulders of the “Big Idea”. But before your customer will buy your product, she has to buy into that idea. How do you win her belief? You don’t want to bore her with lots of explanation. Or worse – raise skepticism by trying to shove it down her …
[Story Sells] How to Win Your Customer’s Belief in 3 Seconds Read More »
Do you like Green Eggs and Ham? Most people do – the book by Dr. Seuss, that is. It’s the highest-selling Seuss book of all time, edging out The Cat in The Hat and other favorites. It’s sold 17.5 million copies since 1960. That’s a lot of breakfast money for the Seuss estate. But why …
[Story Sells] Use this Dr. Seuss Writing Trick to Write Better Copy Read More »
When I was in 5th grade, I woke up extra early on Halloween morning and took a seat in the makeup chair. My dad had a plane to catch in a few hours but before he did, he smothered grease paint on my face and glued three layers of fake fur, to transform me into …
[Story Sells] Quickly Grab a Prospect’s Attention with these “Werewolves” Read More »
It’s easy to bore your reader when you shift into science mode. Yeah, you often need some technical explanation to prove why your product works. But, it’s easy to get lost in the weeds of jargon and research. That’s when you lose your prospect. So how do you keep it interesting? Without your techno-babble landing …
[Story Sells] Rip This Part of Your Sales Letter from Star Trek Read More »
My buddy John, a veteran cop, got kicked out of his house recently. He’s a tough guy, but I’ve never seen him so down in the mouth. Things don’t look good. His old lady just accepted a job on the other side of the country. But John’s a fighter. So he decided to make one last try. He …
I’m slowly introducing my daughter to the Disney movies of my youth. But it’s tough to get my hands on them all because of the dratted Disney Vault. You may know that Disney only sells their best movies some of the time … the rest of the years these movies are locked up in the “Disney Vault.” …
My nephew recently asked me how The Flash got his super-speed powers. My answer: “Barry Allen was struck by lightning while standing in front of a shelf of chemicals. The combination of the chemicals and the lightning gave him super speed. Lightning is very fast, after all.”* This story made sense my nephew. Lightning is fast, …
[Story Sells] Sell On Emotion, Justify With This … Read More »
When I was a teenager, I stood in a long line to watch the first Jurassic Park. I had just read the novel in one big gulp and I was dying to see real dinosaurs on the screen. I wasn’t alone. The movie brought in over 1.02 billion dollars. Steven Spielberg, the director, knew how to tease …
A few years back I followed my buddy to a multilevel marketing event for a health supplements company. It was a big event, designed to bring curious seekers into the fold. Presenters talked up the company and the products … but what I remember most were the testimonials. And when I say testimonials, I mean ‘testimonial’ in …
You can ramp up the intensity of the stories you tell when you insert one basic theme. My friend Michael Hauge revealed this to me recently. According to him, nearly all stories in the world revolve around this central dilemma. And, so too, do our lives. When you put this theme into your stories – …
[Story Sells] How to harness the power of “Authenticity” for your sales story Read More »
My wife came across a story about a man who slipped a $1500 tip to a waitress at Denny’s. Why? He saw she was a struggling single mother. Plus he picked up the tab for 7 families to the tune of an even grand. Maybe you’ve seen the story on Facebook. The tagline reads “a Love What …
Walt Disney failed for years. Until he overcome a fatal weakness. First, he tried desperately to draw comic strips for newspapers. Rejected. Then he attempted to bluff his way into a job on a Hollywood set. Denied. Finally, he got close to success. He began making animated movies himself. He created a popular character called …
The 60 Second Sales Hook can ignite a timid prospect into action. Or it can freeze ‘em faster than the Ice Bucket Challenge – if you’re telling the wrong story. In a sec, I’ll give you a simple rule on how to chose which story to tell. First, a brief refresher of the Hook by way of …
[Story Sells] Exposing the 60 Second Sales Hook: When Your Story Sucks Read More »
Ray Bradbury fumbled his early stories. They took him a long time and were boring to read. Until in his twenties he stumbled upon a “trick” that gave him an endless supply of story ideas … giving us Fahrenheit 451, The Martian Chronicles, and creepy tales like Something Wicked This Way Comes. With this trick, he …
[Story Sells] The Bradbury Trick for Spinning Easy Story Copy Read More »
Wanna be happy in your work? Apparently, here’s the secret: Just do one thing well. That’s the message of Greg McKeown’s book Essentialism. When you pursue too many things at once, you burn out. (Or maybe even worse, never make an impact anywhere.) If you own a fancy garden hose nozzle, you know what I mean: …
[Story Sells] Happiness Sauce in this 2016 Superbowl Commercial Read More »
I’m six years old and everyone is staring at me. The whole class is restless. Mrs. Brown, at the back, nods her head in encouragement. I see Eric in the third row fidgeting in his seat. He’s crumpling up paper for a spitwad. No more stalling – time to pull out the big surprise. It’s Show and …
[Story Sells] Why Morgan Freeman destroys this storytelling ‘rule’ Read More »
The STORY Let me tell you about my first lesson in marketing. (It was painful.) See, when I was a kid, I wanted to be in pictures. The moving kind. And one windy day in Chicago, I got my shot: an audition for a bona fide major network TV pilot. My parents signed me up …
The STORY When I was 19 years old – the age of a man’s sexual peak, I’m told – I watched a play about inappropriate touching. The play unfolded during a religious retreat meant to mold young minds. And to show what proper behavior was. Case in point: on stage, a teenager began to give …
How to Infect Your Readers with the “Trust Drug” Read More »
Want to engage your audience with story — but without breaking a sweat? We talked about the extreme short story, the parable. Parables make storytelling easy because you don’t need any fancy description or back story. But today I’ll share the easiest and fastest form of storytelling of all. When done properly, you can tell …
You should always be clear in your marketing, right? Not so, my friend. Sometimes you want to throw a little confusion into the mix when you tell a sales story. Hollywood knows how it’s done. The STORY I just got done watching a slate of Christmas movies. And my current favorite – Love, Actually – …
[Story Sells] When It’s Good To Confuse Your Readers Read More »
The STORY After Steve Jobs got canned from Apple in the late 1980s, he was licking his wounds, deciding what to sink his fortune in. After buying a small computer division from Lucasfilm (called Pixar), Jobs focuses on his real business: He would build a new computer company called NeXT. Eventually, he produced a groundbreaking …
[Story Sells] Why Steve Jobs shelled out $100,000 to a freelancer for 14 days of work Read More »
Last column I reprinted the Wall Street Journal’s classic “Two Young Men” story and talked about the power of parables. Brief, punchy stories. Short on plot but long on meaning. Another lesson to yank from the Two Young Men story is the power of the Comparison Story. One life-path reaches Heaven and the other descends to …
[Story Sells] Netflix shows you how to have a happy family Read More »
The STORY Last column I proposed you write a book to sell your message. I admit: that’s a lot of work. So today let’s be lazy. How does a couple of paragraphs strike ya? Very short stories – specifically, parables. Martin Conroy did it with his “Two Young Men” letter for the Wall Street Journal, …
[Story Sells] A $2 billion Story in 11 sentences Read More »
Stories are viruses. Once you’re exposed, you can’t unhear them. Over 15 years ago, my dad put in a request for his birthday – a book. Maybe you’ve heard of it: Rich Dad, Poor Dad. At that time, Robert Kiyosaki’s publishing juggernaut hadn’t demolished sales records. My dad had read a blurb somewhere and thought …
[Story Sells] When Customers Pay You To Read Your Ads Read More »
The STORY I went to a county fair last month. I love outdoor fairs. Mostly for the food. To me, the prize doesn’t go to a sleek palomino horse or a purebred pup, but to the inventiveness of the cooks elbow-deep in the deep fryers. Deep fried brownies. Deep fried snicker bars. And the blue …
Warren Buffett’s name is magic when it comes to money. He’s the world’s greatest investor, neh? $66.7 billion net worth. His company, Berkshire-Hathaway, owns 56 different businesses, including ad-manic GEICO and railroad giant Burlington Northern Santa Fe. In fact, Buffett’s business is buying other businesses. He’s famous for not seeking out deals. You have to …
How Warren Buffet uses stories to lure his next billion-dollar deal Read More »
In the last post, I talked about how gossip grabs immediate attention. The brain identifies a story as gossip if: it’s news, especially a story that’s being covered up or denied there’s a credible source it’s about somebody specific and most importantly, it’s about something bad, controversial, or threatens a reputation I looked at two …
Legend has it that storytelling began in the flicker of a campfire … when the prehistoric hunters gathered round at the end of the day and wove tales of slaying the might beasts. In so doing, they exchanged useful information, with storytelling as the vehicle. But maybe storytelling evolved someplace else; Instead of the campfire, …
[Story Sells] HOMO GOSSIPUS, or Why TMZ makes $2,476.21 per minute Read More »
The STORY On the first day of my improv class, my instructor Mike Christiansen asked us what we wanted out of the class. One student offered what seemed like a no-brainer: “To be funnier.” To which Michael replied: “I can’t teach you that.” But nobody demanded a refund. Because then Michael added: “But … I …
[Story Sells] An Easy Way to Tell A Story (Pixar Approved) Read More »
I know what you’re thinking. “Yeah, yeah, stories sell, blah, blah blah … “… but I have no story. “No earth-shattering One-Legged Golfer origin story. “No life-changing testimonials. “So … I guess that means I leave the storytelling juice to the lucky ones … right?” Not so fast, amigo. I learned this well on a …
Last week I wrote about the “Tilt” — the event that disrupts your hero’s ordinary life and sets the story in motion. (Without that, you just have “one damn thing after another”, which does not a tale make.) But I left something out. And that is — why should anyone care what happens to the …
Here’s a story for you: “This morning I woke up and hopped in the shower. In the middle of the tub lay my green washcloth.” Wanna hear more? Nope — not unless you need help falling asleep. A story isn’t just a string of events, one after the other. No — for a story to …
The Bloody Roman Secret for Gluing Eyeballs to the Screen Read More »
Last post, I said you should pick one theme for your ad. Fine. Now that you have it, how do you make it punch? Let’s see how Hollywood does it. Ever seen Saving Private Ryan? The film cleared nearly half a billion dollars in ticket sales, neatly earning back its 70 million dollar production budget with …
Five hundred million dollar Hollywood Story strategy Read More »
Six weeks ago my buddy Jesse convinced me to sign up for an Improv class. “It’ll be fun,” he said. “We get to perform again. Plus, you can probably write it off on your tax return.” You may know improv from the TV show Who’s Line Is It Anyway, or perhaps your local theater sports troupe. …
Master Persuaders lurk in the pages of many good stories. Think of King Henry’s Call to Action in the Saint Crispin speech from Shakespeare’s Henry V , when he must goad his English few into fighting the many French: We few, we happy few, we band of brothers; For he to-day that sheds his blood …
If stories work so well in marketing, why not put them to work in other areas of your business? After all, stories arouse attention, engage interest, and ignite feelings… so why miss out on those emotional accelerators when it comes to your actual product or service? I wrote a few weeks back how you can use the …
How to Guide Your Customers On A Journey Like “Mr. Pain” Read More »
Video game designers know how to press your buttons – especially your dopamine response. They design little challenges and then offer the sweet rewards of “leveling up” and winning the “sword of power.” They’ve learned to follow the classic pattern of stories – goal, conflict, result. But sadly, I never played video games much. In …
The STORY You ever wonder how the internet came to be? Lean closer and I’ll tell you (no Al Gore jokes, I promise.) The internet was invented at the height of the Cold War so the U.S. Department of Defense could survive a nuclear attack. No, no. That’s not right. Let’s try again. The internet …
Anyone ever force you to read a story? Like the books of Chuck Dickens, scribbler extraordinaire of the Victorian age? If so, that’s a shame (great way to kill a natural love for reading). It’s also a howler of an irony — since Charles Dickens was the Stephen King of his day, pumping out reams …
Innocent Little Facts that Make or Break Your Sales Story Read More »
The STORY Ever watch Cinderella — the 1950 Disney version? If it’s been a while since you’ve seen it, fast forward to the last few minutes, ’cause there’s a good storytelling lesson there. It happens right at the climax of the tale (what I call the “Victory Moment” in your Magnetic Sales Story) The Grand …
Thrill your prospects with this Disney Princess Twist Read More »
My toddler has entered that special time of a young person’s life when her nose constantly drips with goo. Which I’m told will last for the next three years or so. (Walking petri dishes, kids are.) Unfortunately for our upholstery, she’s afraid of blowing her nose. (And that snot’s gotta go somewhere.) So lately we …
Do all sales stories need happy endings? No. Sometimes the burned hand teaches best. (Or at least a story about it.) The STORY Did you ever watch the movie Amadeus? I remember when I caught snatches of the film when I was a kid – it just about looked like the most boring movie in …
The ancient Greek philosopher Plato certainly thought so. That’s why Plato – who, ironically, flourished under Athenian democracy – was all for censorship. In his book The Republic, Plato’s mouthpiece Socrates has this to say about educating the young: “So our first task, it seems, is to supervise the storytellers: if they make up a …
A few weeks back I set off a minor firestorm with a story about a magic stapler. The story and stapler were both fabricated. Completely and utterly, just to illustrate my point in the piece – but that enraged some readers who were wound up for a stapler with nowhere to blow their wad of cash. I hope …
My parents had a great baby making strategy: Produce four strapping boys. That way, when they’re ready to pack up their house and seek greener pastures, they’ve got their own personal moving company. Okay, so they didn’t exactly plan it that way — designer babies are a few more years off. But my bro’s and …
Transformation is powerful magic. We are drawn to stories about change. And that’s why it pays to learn how to tell a good transformation story. Perry Marshall knows this. In his book 80/20 Sales & Marketing, he tells how he was an underperforming salesman who banged his head against the phone, trying to cold call …
The STORY When I graduated from high school, my dad took me on a celebratory trip to New York City. This was a big deal – I never travelled much. But an even bigger deal was where we were bound – Broadway. In fact, in the 5 days we trekked through the Big Apple, most …
Back when I was tutoring English, one of my students told me a story about how she escaped punishment. My student — let’s call her “Susan” — was drinking vodka with some friends at an overnight school event. Two of the kids got so sick that paramedics were called in. Those two were quickly suspended …
Is a good story the only thing we need to make a sale? Well, no. A story is not an offer. But stories are a fast and effective way to prepare the reader for an offer. They help to establish the right emotional frame of mind. Especially when the story’s “theme” — revealed in its …
The Story One winter break from college many years ago, I was a bit depressed. I can’t remember exactly why. I think college wasn’t measuring up to be the adventure I had been looking forward to. I felt like the kid in the Joni Mitchell song “The Circle Game” … “And so the years go …
Thank goodness for storyteller Mo Willems. He is the wildly popular children’s book author & illustrator of Don’t Let the Pigeon Drive the Bus! and many other literary gems. Why am I so grateful to this man? Well, two reasons. First, as any of you parents know, kids (particularly toddlers) love to read the same story …
Why Your 2-Year-Old Write Should Write Your Next Sales Letter Read More »
You ever wish movies would just get to the good stuff? Like cut out the first 63-odd minutes of Rocky and race right to the fight with Apollo Creed. Show us the scene in The Shawshank Redemption when Andry Dufresne escapes in the thundering rain. Zoom in on Tom Hanks and Meg Ryan when they finally …
The Story I went to the zoo with my family the other week – and I noticed something very interesting when I paid for admission. When the cashier handed me my tickets and credit card back, she also dropped three shiny coins in my hand. I was puzzled at first. She explained that these coins …
You ever wonder whether old sayings are really true? Like this chestnut: “A picture’s worth a thousand words.” Recently I put on my “myth buster” goggles and put the old adage to the test. I contacted an expert at converting words to pictures: a police sketch artist. A sketch artist turns the words of a …
It’s time to talk about Mad Men. After all, how can I write about stories and advertising without mentioning one of the most famous stories about advertising? I know, I know. Hard-nosed direct response marketers often have less than flattering things to say about Madison Avenue advertising methods. No accountability. Entertainment but no sales. Limp, milk-toast …
Okay, I admit it. I’m a bit of a geek. I know what the “T” stands for in James T Kirk and it’s not the same as the “T” in William T Riker. I can recite Green Lantern’s oath from memory: “In brightest day, in blackest night …” And, if you care to bend me your …
Yup. Because that’s exactly what helped Disney acquire the hit-producing animation machine known as Pixar. Now, these two companies – Disney and Pixar – are both master storytellers. In film, print, and in merchandise. Disney we know about. Mickey Mouse. Snow White. The Little Mermaid. And maybe you know that Pixar was born from a …
The STORY Last night, when I settled on the couch to relax in front of a movie from Netflix that I hoped wouldn’t suck, I picked Bloodsport, the 1988 film that catapulted Jean-Claude Van Damme’s career. Unless you’re a 10 year old boy, or a grown man who watched it as a 10 year old …
I’ll let my fists of fury do the talking here, bub Read More »
Sometimes we don’t feel comfortable telling our story. And other times we just don’t have a story to tell. But fear not, friends — we can still capture the persuasive punch of a good story. How? We lie. Now, before you get the wrong idea and go tattling on me to Kevin … I’m not …
Do you remember the last battle sequence in Star Wars? Luke is strapped into his X-Wing, racing down the narrow metal canyon in the Death Star … … Darth Vader and a brace of TIE Fighters hot on his tail … And Luke is about to fire the missiles that will either hit the target …
This is a guest post from Scott McKinstry. Scott is a brilliant copywriter and really knows how to compel with story. Enjoy… Hey, Kev, thanks for having me. It’s an honor to share the mic with you on Copy Chief to riff on the power of stories. Welcome, everyone. Thanks for pulling up a chair. Let …
The STORY On a recent Saturday I took a “how to write sketch comedy” class that made me cry like a baby. (And these weren’t tears of laughter, like the kind that come just before you pee your pants.) Now, I have no immediate plans to audition for Saturday Night Live — nor do I …
